The Retail Reality Show

The Retail Reality Show

Podcast af Nino Bergfeld, Nicolas Kröger, Yael Kochman

The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?

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Alle episoder

46 episoder
episode Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport artwork
Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport

Can fast fashion ever be sustainable? In this eye-opening episode of The Retail Reality Show, founder and CEO of Circular Transparency, and former H&M Group leader, Nina Shariati, joins Nino in unpacking the hard truths and bold possibilities for an industry that needs to transform – not just to tweak. 🎧 In this episode, you’ll learn: * Why SHEIN’s model works within a broken system * What’s missing from today’s circular economy narrative * How the Digital Product Passport could drive real change * Why sustainability isn’t a fashion problem – it’s an economic one This isn’t a conversation about swapping polyester for organic cotton. It’s about redesigning the rules, from supply chains to shareholder expectations, to make sustainability inevitable, not optional. We talk circularity, climate risk, SHEIN, supply chains, legislation, and what leadership really means in fashion today. A must-listen for anyone thinking beyond green labels looking for real transformation. Tune in now!

30. apr. 2025 - 48 min
episode #44 Behind the Scenes of Retail Innovation – Miguel Bagulho on Smart Investments & Real Impact artwork
#44 Behind the Scenes of Retail Innovation – Miguel Bagulho on Smart Investments & Real Impact

What’s really driving retail transformation? It’s not what you think. In this episode of The Retail Reality Show, we sit down with Miguel Bagulho, Investment Director at Bright Pixel Capital, the venture arm of Portuguese retail giant Sonae. Miguel shares how his team sifts through hundreds of startups a year to find the few that truly move the needle – and why the most impactful technologies in retail aren’t always the flashiest. 🎯 Expect sharp insights on: * Why retailers are shifting from 'build or buy' to 'buy and build on top' * What still holds retailers back from real innovation – and how to fix it * And the rise of backend AI tools that quietly boost store performance From supply chain intelligence to the creator economy and AI-powered replenishment – we explore where the smart money is going and why it matters for the future of retail. 🎧 Tune in now for a deep dive into strategy, scale, and what it takes to invest in what actually works.

16. apr. 2025 - 48 min
episode #43 Fighting Fast Fashion with Personalization: A Conversation with Andrew McLean, CEO of Lands’ End artwork
#43 Fighting Fast Fashion with Personalization: A Conversation with Andrew McLean, CEO of Lands’ End

Lands’ End is fighting fast fashion with personalization. In this episode of the Retail Reality Show, we’re joined by Andrew McLean, CEO of Lands’ End, to uncover how the brand is taking a stand against fast fashion – one sustainable piece at a time. From designing products that last a lifetime to leveraging AI for hyper-personalized shopping experiences, Andrew reveals the strategies that set Lands’ End apart in an industry obsessed with trends. Key insights from the episode: * Why understanding why customers buy is more powerful than knowing who they are. * How Lands’ End uses psychographics to build long-term customer loyalty. * The surprising role of AI in creating trust and personalization without compromising brand values. Is it really possible to balance sustainability with personalization, or does one always take the backseat? Find out as we dive deep into the future of retail with one of the industry’s most experienced leaders. 🎧 Listen now!

02. apr. 2025 - 46 min
episode #42 Owning the Customer Journey: Yana Routshtein from Walmart on Navigating AI, Social Commerce, and Personalization artwork
#42 Owning the Customer Journey: Yana Routshtein from Walmart on Navigating AI, Social Commerce, and Personalization

In this episode of The Retail Reality Show, Yana Routshtein, Group Director of Product at Walmart, reveals how the world’s largest retailer is balancing AI, social commerce, and personalized experiences without losing control of the customer journey. Social commerce is booming, AI is transforming retail, and customers demand personalized experiences more than ever.  But according to Yana, the real risk isn’t about keeping up with these trends – it’s relying too much on platforms retailers don’t control. Key insights from this episode: * Why platform dependency is a growing threat to retailers * How AI can either elevate retail strategies or derail them if not aligned with core business goals * The art of balancing price, speed, and personalization without sacrificing profitability Yana shares practical strategies for owning the entire customer journey from first click to checkout, and why mastering personalization might be the key to staying ahead. Curious about where retail is really heading? 🎧 Tune in now to get insider insights from one of Walmart’s top leaders!

19. mar. 2025 - 44 min
episode #41 Wie Retail Media die Werbewelt verändert – mit Olaf Reichel artwork
#41 Wie Retail Media die Werbewelt verändert – mit Olaf Reichel

Retailer sind nicht mehr nur Verkaufsplattformen – sie werden zu Medienhäusern. Doch wer setzt sich in diesem neuen Geschäftsfeld wirklich durch? In dieser Episode sprechen wir mit Olaf Reichel, einem der führenden Experten für Retail Media, über die entscheidenden Fragen: * * Welche Händler verdienen bereits Millionen – und warum? * Wann lohnt sich Retail Media wirklich? * Wo stößt das Modell an seine Grenzen? Retail Media boomt, doch nicht jeder Händler profitiert davon. Während einige große Player wie Amazon, Otto und Douglas massiv investieren, scheitern andere an den richtigen Strategien, Prozessen und Technologien. 💡 Olaf Reichel gibt exklusive Einblicke in den Markt, zeigt die häufigsten Fehler auf und erklärt, was Retailer JETZT tun müssen, um in diesem Werbemarkt zu bestehen. Jetzt reinhören! #RetailReality #RetailMedia #RetailTech #Ecommerce @Nicolas @Nino

05. mar. 2025 - 49 min
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