A Beginner's Guide to AI
🚀 In this episode, Dietmar Fischer talks with Janet Barker-Evans about what happens when AI stops being a novelty and becomes part of a serious creative workflow. Janet breaks down how she uses custom GPTs for marketing as brainstorming partners and how synthetic personas can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles. Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control. 📧💌📧 Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl [https://beginnersguide.nl] 📧💌📧 About the Host: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com [https://argoberlin.com/] 🎯 What you will learn: * How synthetic personas in market research and synthetic customers can accelerate concept testing * How custom GPTs for marketing can unlock better creative options * How to choose between tools like ChatGPT, Gemini, Claude, and Copilot for real business work 🕒 Chapters 00:00 Welcome and Janet’s AI origin story 01:47 Custom GPTs as brainstorming partners for marketers 05:05 Hands-on AI workshops: building confidence across ChatGPT, Gemini, Claude, Copilot 15:23 Synthetic personas and rapid creative validation with “persona panels” 20:00 Multi-model workflows: choosing the right tool and making outputs usable 35:03 The wow moments and the fear factor: prototyping visuals, power, control, and what’s next 💬 Quotes from the Episode * “It’s like having a partner who’s not afraid to pitch a crazy idea.” * “When we come up with a creative campaign, we will go test it against our synthetic persona panel.” * “They’re all synthetic!” * “Some of them will poke holes in our thinking, which helps us make it stronger.” * “We can gut check it inside of a day.” * “So, it’s about power, it’s about control…” 🔎 Where to find the Guest * Janet's website: janetbarkerevans.com [https://www.janetbarkerevans.com/?utm_source=chatgpt.com] * AbelsonTayler's website: AbelsonTaylor Group [https://www.abelsontaylorgroup.com/] * Or connect on LinkedIn with Janet: Janet Barker-Evans [https://www.linkedin.com/in/janetbarkerevans/] Thanks for listening. If you enjoyed the episode, please follow the show and share it with someone who is trying to ship better work faster. Music credit: "Modern Situations" by Unicorn Heads ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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