Eyes on the Game: How Ads Win in the Attention Economy (Thanks, Neuroscience!)

Game On: Unlocking the Secrets of Casual Game Ads

In this episode of Admazing: Mobile Gaming Deep Dive, we discuss the IAB Casual Gaming Buyer’s Guide from October 2024, uncovering key insights about one of the most vibrant and rapidly growing sectors in gaming—casual games. Learn why brands are flocking to this space, how gamers’ play patterns offer unique opportunities for advertisers, and what platforms are leading the charge. From hypercasual phenomena to in-game advertising best practices, we discuss how to strategically reach this massive audience.  Created by Admazing, this episode is a must-listen for anyone looking to tap into the booming casual gaming market, with our signature AI-generated audio making it all sound that much smarter!

Eyes on the Game: How Ads Win in the Attention Economy (Thanks, Neuroscience!)

In this episode of Admazing: Mobile Gaming Deep Dive, we dive into the fascinating findings from the “Play It Forward” research, sponsored by Dentsu and Lumen in partnership with Activision Blizzard Media, with additional insights from Alter Agents’ neuroscience studies. The report uses cutting-edge eye-tracking technology and heart rate monitoring to reveal how gaming boosts attention and immersion for advertisers. We’ll break down what 200 U.S. participants’ gaming habits say about ad effectiveness and why mobile games are the perfect platform for keeping players—and their eyes—locked in.  Brought to life with AI-generated audio, this episode takes you deep into the science of attention in gaming!

Game of Ads: How Mobile Games Became the Ultimate Battleground for Brands

In our debut episode of Admazing: Mobile Gaming Deep Dive, we break down insights from a groundbreaking report created by the IAB and Advertiser Perceptions on the mobile gaming ad industry, sponsored by Admazing and Venatus. Discover how mobile gaming has become the hottest battleground for brands, as we dive into the strategies, trends, and stories driving the industry’s evolution. From real-time optimization to audience targeting, this episode reveals how brands are leveling up in mobile advertising.  Plus, enjoy our AI-generated audio that keeps the conversation sharp and engaging!