Africa to Alpha - A podcast by RealCorp Capital
The African tech media landscape is shifting – and this episode goes straight to the heart of how founders build credibility, trust, and visibility in a noisy ecosystem. I sat down with Jessica Hope, Founder & CEO of Wimbart and long‑standing Google Launchpad mentor, for one of the most important conversations happening right now about storytelling, positioning, and the communications infrastructure behind African tech. We unpack: ✅ Why most startup updates fail the “so what?” test – and what truly counts as news ✅ How earned media really works – and why journalists aren’t a transactional channel ✅ Why AI is flooding the ecosystem with generic content – and how founders can stand out from the crowd ✅ The evolution of African tech media – from iROKOtv to today’s fragmented, niche landscape ✅ Why positioning and consistency matter more than ever for early‑stage founders Jessica brings clarity, honesty, and a decade‑long view of how African tech companies rise – and how the best founders use narrative discipline, human relationships, and strategic communication to build reputations that last.
4 episodes
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