Agent Caffeine | Real Estate

199 Rock Solid Social Media for Real Estate with Katie Lance

You’ve heard the naysayers:  “Focus on your business and forget social.” Well what if social in today’s business landscape is an integral part of how you connect with clients?  Still want to forget it?  Katie Lance is one of the brightest lights in the  #realestate   social landscape.  Relied on by big companies and brokers alike for training, find out what she’s learned about the ROI of  #socialmedia   for  #realtors   and what you need to be doing to understand how to measure and attract the right interaction to inspire the most productive engagement. About Katie Lance: Katie is the CEO and Owner of Katie Lance Consulting. Katie specializes in social media strategy and content development, and works with brands in the technology and real estate industries. Katie is a nationally known keynote speaker at conferences and events, teaching the latest tools and strategies in social media, mobile and technology trends. She is a frequent blogger and contributor to Inman News and The Huffington Post and is passionate about all things tech and empowering women in leadership. In 2013, she was named one of the 100 Most Influential People in Real Estate by Inman News. She lives in the San Francisco Bay Area with her husband and 2 beautiful boys.   This episode is for you!

202 The Open House Doctor with Kasia Olek

Listen to the Podcast In real estate you are instructed to do what works. Phone calls, door knocking, Cold calls, Open Houses, whatever you can do when you first start out. Then find the formula that helps you the most and focus on that. The easiest way to differentiate yourself as a realtor / agent is to be yourself. But with a marketing venue like open houses how do you make them so memorable, that they truly become a beacon for business? Kasia Olek moved from Australia, to Tulsa Oklahoma and became an agent. The hurdles were many but as a newcomer to the United States she found a way to differentiate and leverage something that has become more whole milk than a cow. She really created magic with open houses.  #openhouse  #realestate #MasterOfOpens  #agent What you will learn: 1. What to do before, during and after an open house. 2. Where to market your open. 3. How to teach the buyer how to look at the house so you can spend time in guided conversation, finding out what they really want, capture the necessary information while setting appointment and expectations. About Kasia Olek: Kasia Olek An Aussie living in Oklahoma that started her Real Estate career in 2003 and built her book of business through mastering Open Houses. Today the “Aussie Real Estate Team” in Tulsa is excited to continue their growth and sharing information to help others expand their businesses. Twitter: @aussiekasia www.aussieteamtulsa.com

201 Luxe Meets Tech in Real Estate with Brightdoor’s CEO

Listen to the Podcast Brightdoor’s CEO, Michael Worthington prepares to blow our minds with his latest venture using beacon technology. The product is called Beamly and how it is being used to market luxury property is intriguing and effective.  #luxury  #realestate #technology  #luxurymarket What you will learn: 1. More informed on the possibilities of connecting all aspects of marketing and sales with one system. 2. Heightened awareness on the role beacons and micro-location marketing will play in the marketing and selling of real estate. 3. The importance of delivering consistent, high quality sales experiences is paramount, and technology can be your ally in the process. About Michael Worthington: Michael Worthington is the CEO and co-founder of BrightDoor. From 1996 to 2005, Worthington served as Chief Creative Officer of VisionFactory and Marketecture, directing both companies in the development of industry-leading software solutions for business-to-business customer experience management. Worthington’s twenty-five years of experience and knowledge in the areas of media and entertainment, computing, audio-visual technologies, and branded customer experiences fuels his ability to design business solutions that inform, engage and motivate. During his tenure with VisionFactory and Marketecture, Worthington’s vision was realized in many of the Company’s innovative software solutions such as the iNav presentation platform and eSpace experiential environments. Cisco Systems, Hewlett Packard, Raytheon and Nortel Networks were among the Fortune 500 businesses that enjoyed a competitive advantage from sales and marketing solutions resulting from his creativity and leadership. At BrightDoor, Worthington has focused his entrepreneurial spirit into the Company’s marketing function as well as setting the strategic direction for the entire product suite. He has transformed BrightDoor from a regional software start-up into an international provider of best-in-class software for the real estate industry. Worthington graduated from the University of North Carolina at Chapel Hill in 1988 with a BA in Radio, Television & Motion Pictures with a minor focus in Dramatic Arts. He is a self-avowed technology enthusiast and film buff.

200 Luxury Real Estate Mindset w/ Jack Cotton

Listen to the Podcast Reminder for those wanting to do more luxury real estate. Tonight’s show will share compelling perspectives on how to do it better, how tech is enhancing and nuggets for working with sellers and getting the listings sold. As the market shrinks for home buyers in with affluent budgets, proper positioning, marketing and presentation are critical in moving mansions. Jack Cotton, author & luxury expert shares insights on how to make a best first impression to the market with luxury. #luxury  #realestate #author  #luxurymarket About Jack Cotton: Jack Cotton has worked continually in the real estate company he started in his college dormitory room 40 years ago. In 2005, Jack sold his company to Sotheby’s International Realty. He managed the firm’s Cape Cod offices while working with selected clients until he stepped down as manager in 2008. He is back to being an agent while working on various writing projects. Over the years, Jack has been involved in most of the record breaking luxury residential sales on Cape Cod, either directly or as coach to the agent involved. His books, Selling Luxury Homes and 12 Secrets Luxury Home Sellers Know are all Amazon.com best sellers. Twitter: @jackcotton www.JackCotton.com

198 Protect, Control & Monetize Data with Saul Klein

Listen to the Podcast Real Estate Data issues are some of the most controversial, questioned and misunderstood aspects of our industry. Saul Klein, known as the “real estate industry’s first Internet Evangelist.” Few understand the opportunities, challenges and dynamics the way Saul does. Many do not understand the extent and need to protect, control & monetize data like Saul does. He is not one of those people that postulates about things he’s never done. He is in there doing it. With experience as a Broker and an Agent, Saul Klein is fresh off selling Point 2 and is one of the most respected people regarding Data. I am thrilled to hear his perspective on the Data game. #data #realestate #strategy What you will learn: How to protect your data. How to monetize data. Steps to take to take control of your data. About Saul Klein: Saul Klein is widely recognized as the real estate industry’s first Internet Evangelist. He was selected by the National Association Of REALTORS® as one of the “25 Most Influential People in the Real Estate Industry” in 2003, and has been selected as one of the “100 Most Influential Real Estate People” by Inman News in 2005, 2006, 2007, 2008, 2009, 2010 and 2011, 2012, 2013. REALTOR® Consultant to the original RIN (Realtors® Information Network) project, including the development and deployment of REALTOR.com), he served as Vice President of Marketing and was responsible for the signing of the first 100 MLSs and first 500,000 listings to appear on Realtor.com. One of the creators of RealTown, and many longstanding real estate online communities, including: RealTalk, AETalk, MLSTalk, MLSInformation, PresidentsTalk, EducationDirectorsTalk and others, blogging before blogging was a word. Saul has been a licensed California Real Estate Broker since 1977 and was the 1993 President of the San Diego Association of REALTORS®, and REALTOR of the Year in 1999. In 2001 he created NAR’s ePRO Online Technology Certification Program and NAR’s Web 2.0/Social Media Program in 2010. After taking the CEO position at of Point2 Technologies on January 1, 2008, he shifted the corporate strategy and focus to that of a syndicator of MLS listing data, and guided Point2 through a successful acquisition in 2010 by Yardi Inc., an industry leading software development and technology services Company, where he current serves as Senior Vice President. Twitter: @saulklein www.TheDataAdvocate.com