AI in Marketing

Anthropic's Opus 4.6 & OpenAI's GPT-5.3 Codex: AI Advancements in Coding and Beyond

Anthropic has launched Opus 4.6, enhancing its Claude Code capabilities with "agent teams" for task coordination and an expanded context window for larger code bases. It also integrates Claude into PowerPoint, broadening its utility beyond software development. OpenAI introduces GPT-5.3 Codex, advancing its coding tool with faster performance and the ability to develop complex applications. This release highlights the competitive landscape in AI-driven coding tools. Nytro Marketing uses a GPT-4o-powered AI chatbot for initial job candidate screenings, showcasing practical AI integration in workflows. Reddit explores AI-powered search to enhance user experience and expand its content licensing business, reporting significant growth in AI-powered users. OpenAI CEO Sam Altman criticizes Anthropic's Super Bowl ad campaign, sparking social media backlash and highlighting the rivalry between the companies. Meta tests link posting limits on Facebook for non-verified accounts, while acquiring Manus to integrate advanced AI capabilities into its platforms. Stanford and Princeton introduce MedOS, an AI-XR-cobot system to assist clinicians, aiming to reduce physician burnout and enhance precision in medical environments. SaaS applications face operational inefficiencies, with AI adding complexity rather than simplifying processes. The future lies in conversational interfaces to streamline operations. The AI in Marketing podcast will take a short break, returning on February 16. Stay tuned for updates. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/02/05/ANTHROPIC-RELEASES-OPUS-4-6-WITH-NEW-AGENT-TEAMS/ [https://techcrunch.com/2026/02/05/anthropic-releases-opus-4-6-with-new-agent-teams/] * HTTPS://TECHCRUNCH.COM/2026/02/05/OPENAI-LAUNCHES-NEW-AGENTIC-CODING-MODEL-ONLY-MINUTES-AFTER-ANTHROPIC-DROPS-ITS-OWN/ [https://techcrunch.com/2026/02/05/openai-launches-new-agentic-coding-model-only-minutes-after-anthropic-drops-its-own/] * HTTPS://JUNIOR-MARKETER.NYTROMARKETING.COM/ [https://junior-marketer.nytromarketing.com/] * HTTPS://TECHCRUNCH.COM/2026/02/05/REDDIT-LOOKS-TO-AI-SEARCH-AS-ITS-NEXT-BIG-OPPORTUNITY/ [https://techcrunch.com/2026/02/05/reddit-looks-to-ai-search-as-its-next-big-opportunity/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CE3EDYX74JKO [https://www.bbc.com/news/articles/ce3edyx74jko] * HTTPS://WWW.SOCIALMEDIAEXAMINER.COM/WHAT-FACEBOOKS-NEW-LINK-RULES-MEAN-FOR-YOUR-2026-STRATEGY/ [https://www.socialmediaexaminer.com/what-facebooks-new-link-rules-mean-for-your-2026-strategy/] * HTTPS://WWW.THEROBOTREPORT.COM/STANFORD-PRINCETON-SCIENTISTS-LAUNCH-MEDOS-AI-XR-COBOT-CLINICAL-SYSTEM/ [https://www.therobotreport.com/stanford-princeton-scientists-launch-medos-ai-xr-cobot-clinical-system/] * HTTPS://WWW.SAASTR.COM/WHY-SAAS-IS-STILL-TERRIBLE-YOU-CANT-JUST-TALK-TO-IT-AND-HAVE-IT-DO-WHAT-YOU-WANT-ITS-TIME-IN-THE-AGE-OF-AI/ [https://www.saastr.com/why-saas-is-still-terrible-you-cant-just-talk-to-it-and-have-it-do-what-you-want-its-time-in-the-age-of-ai/] * HTTPS://WWW.NYTROMARKETING.COM/ [https://www.nytromarketing.com/]

GrubMarket & ElevenLabs Secure Major Funding; AI's Growing Role in Retail & Tech Giants' Moves

In this episode, we cover the latest in AI and tech funding, retail innovation, and industry competition: GrubMarket has secured $50 million in Series H funding, raising its valuation to $4.5 billion. The investment, led by Future Food Fund and Portfolia Funds, will support global expansion, AI development, and further acquisitions. GrubMarket continues to be a leader in food technology and sustainability efforts. ElevenLabs has raised $500 million in a funding round led by Sequoia Capital, boosting its valuation to $11 billion. The funds will enhance AI research and global expansion, with plans to extend its platform to multimodal agents and video-enabled AI systems. Retail marketers are increasingly integrating AI to enhance efficiency and customer engagement. AI is being used to personalize marketing strategies, optimize pricing, and streamline inventory management, despite challenges in technology investment and training. Retail and CPG companies are modernizing legacy applications with AI to meet consumer demands for personalization and cost-effectiveness. This transformation is essential for maintaining competitiveness in the evolving retail landscape. Anthropic's AI chatbot, Claude, will remain ad-free, contrasting with OpenAI's plans to introduce ads in ChatGPT. Anthropic's decision is highlighted in a Super Bowl commercial, emphasizing user-focused interactions. OpenAI and Snowflake have partnered in a $200 million deal to integrate OpenAI's models into Snowflake's data platform, enhancing AI capabilities and reducing adoption barriers for enterprises. OpenAI's leadership has criticized Anthropic following its Super Bowl ad, highlighting the competitive nature of the AI industry. The Super Bowl has become a platform for brands to engage audiences, with companies like Squarespace gaining attention for their creative ads. Join Stan Berteloot, a French-American journalist and AI expert, as he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation and hosts the AI in Marketing podcast. Start your VoiceStream free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://THEAIINSIDER.TECH/2026/02/04/GRUBMARKET-ANNOUNCES-50M-SERIES-H-TO-FUEL-ECOMMERCE-AND-AI-TRANSFORMATION-OF-THE-AMERICAN-FOOD-SUPPLY-CHAIN-INDUSTRY/ [https://theaiinsider.tech/2026/02/04/grubmarket-announces-50m-series-h-to-fuel-ecommerce-and-ai-transformation-of-the-american-food-supply-chain-industry/] * HTTPS://THEAIINSIDER.TECH/2026/02/04/ELEVENLABS-CLOSES-500M-AT-11B-VALUATION-TO-EXPAND-VOICE-AI-INTO-MULTIMODAL-AGENTS/ [https://theaiinsider.tech/2026/02/04/elevenlabs-closes-500m-at-11b-valuation-to-expand-voice-ai-into-multimodal-agents/] * HTTPS://WWW.RETAILGAZETTE.CO.UK/BLOG/2026/02/AI-IMPLEMENTATION/ [https://www.retailgazette.co.uk/blog/2026/02/ai-implementation/] * HTTPS://WWW.RETAILTOUCHPOINTS.COM/FEATURES/EXECUTIVE-VIEWPOINTS/AI-LED-LEGACY-MODERNIZATION-FOR-RETAIL-AND-CPG-TRANSFORMING-APPLICATIONS-AND-DATA-INTO-AN-INTELLIGENT-ENTERPRISE [https://www.retailtouchpoints.com/features/executive-viewpoints/ai-led-legacy-modernization-for-retail-and-cpg-transforming-applications-and-data-into-an-intelligent-enterprise] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/873686/ANTHROPIC-CLAUDE-AI-AD-FREE-SUPER-BOWL-ADVERT-CHATGPT [https://www.theverge.com/ai-artificial-intelligence/873686/anthropic-claude-ai-ad-free-super-bowl-advert-chatgpt] * HTTPS://THENEXTWEB.COM/NEWS/SNOWFLAKE-AND-OPENAI-FORGE-200M-ENTERPRISE-AI-PARTNERSHIP [https://thenextweb.com/news/snowflake-and-openai-forge-200m-enterprise-ai-partnership] * HTTPS://ADAGE.COM/TECHNOLOGY/AI/AA-OPEN-AI-CEO-CMO-RESPOND-TO-ANTHROPIC-SUPER-BOWL-AD/ [https://adage.com/technology/ai/aa-open-ai-ceo-cmo-respond-to-anthropic-super-bowl-ad/]

AI Paradigms, Moltbook's Rise, HubSpot's Contextual Shift, Overland AI's Defense Boost, SaaS Market Shift, Walmart's Tech-Driven Future

In this episode, we delve into the latest developments in AI and technology. Yann LeCun, speaking at Davos, challenges the notion of AGI, arguing that true progress requires a new "physical AI" paradigm that learns from sensory data to build predictive world models. Meanwhile, OpenAI's Sam Altman critiques the AI social network Moltbook as a fad but supports the technology behind autonomous bots. HubSpot introduces the Agentic Customer Platform to enhance AI's business impact by integrating context into operations. Moltbook faces security concerns as humans infiltrate the AI social network, raising questions about authenticity. Overland AI secures $100 million to expand its autonomous ground systems for defense, emphasizing operational use. Software stocks enter a bear market due to budget shifts towards AI, prompting SaaS companies to innovate. Finally, Walmart appoints John Furner as CEO, focusing on technology-driven growth and digital integration to adapt to consumer behavior changes. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://YOUTU.BE/MWME7YJPYPE?SI=ESFTSQ3GQXI4_5MM [https://youtu.be/MWMe7yjPYpE?si=esftsq3GqXi4_5MM] * HTTPS://WWW.MARKETSCREENER.COM/NEWS/OPENAI-CEO-ALTMAN-DISMISSES-MOLTBOOK-AS-LIKELY-FAD-BACKS-THE-TECH-BEHIND-IT-CE7E5BD3DD8FF12C [https://www.marketscreener.com/news/openai-ceo-altman-dismisses-moltbook-as-likely-fad-backs-the-tech-behind-it-ce7e5bd3dd8ff12c] * HTTPS://BLOG.HUBSPOT.COM/MARKETING/INTRODUCING-THE-AGENTIC-CUSTOMER-PLATFORM [https://blog.hubspot.com/marketing/introducing-the-agentic-customer-platform] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/872961/HUMANS-INFILTRATING-MOLTBOOK-OPENCLAW-REDDIT-AI-BOTS [https://www.theverge.com/ai-artificial-intelligence/872961/humans-infiltrating-moltbook-openclaw-reddit-ai-bots] * HTTPS://WWW.THEROBOTREPORT.COM/OVERLAND-AI-RAISES-100M-SCALE-AUTONOMY-U-S-ARMED-FORCES/ [https://www.therobotreport.com/overland-ai-raises-100m-scale-autonomy-u-s-armed-forces/] * HTTPS://WWW.SAASTR.COM/THE-2026-SAAS-CRASH-ITS-NOT-WHAT-YOU-THINK/ [https://www.saastr.com/the-2026-saas-crash-its-not-what-you-think/] * HTTPS://WWW.PYMNTS.COM/NEWS/RETAIL/2026/WALMART-NAMES-NEW-CEO-AS-RETAIL-MOVES-FROM-SHELVES-TO-SOFTWARE/ [https://www.pymnts.com/news/retail/2026/walmart-names-new-ceo-as-retail-moves-from-shelves-to-software/]

OpenAI Codex Launches on macOS; SpaceX Acquires xAI; AI's Impact on Social Media and Industry

Welcome to the AI in Marketing podcast, where we explore the latest developments in artificial intelligence and its impact on various industries. Here's a quick rundown of today's stories: OpenAI has launched the Codex app for macOS, enhancing developers' ability to manage multiple agents and execute parallel tasks. Integrated with ChatGPT subscriptions, Codex transforms software development by enabling collaboration across the software lifecycle. SpaceX has acquired xAI, aiming to create a vertically-integrated innovation engine combining AI and space technologies. The merger is valued at $1.25 trillion, with significant investments from companies like Nvidia and Tesla. AI-generated content, or "AI slop," is causing backlash on social media. Platforms like Facebook and YouTube are working to improve content quality, while users express frustration over low-quality AI material. The New York Times highlights AI's potential impact across sectors like medicine, programming, and transportation. Experts emphasize AI's transformative potential and the need for careful integration into daily life. Five European startups have achieved unicorn status, marking a significant moment for the region's tech ecosystem. This reflects Europe's growing capability to produce world-class tech firms independently. AI is revolutionizing the hotel industry by enhancing personalization and guest experiences. Club Quarters Hotels uses AI to anticipate guest preferences and improve service from booking to post-stay. A report by Hitachi Vantara reveals that while many Singaporean firms use AI, only a few feel prepared for sustained ROI. Simplifying data environments and improving governance are crucial for long-term success. Finally, beverage advertisements are set to dominate the Super Bowl, with brands like AB InBev and Smirnoff launching innovative campaigns to capture audience attention. Join us as we delve into these stories and explore the intersection of AI, technology, and culture. Hosted by Stan Berteloot, a French-American journalist and AI expert based in Princeton, New Jersey. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://OPENAI.COM/INDEX/INTRODUCING-THE-CODEX-APP/ [https://openai.com/index/introducing-the-codex-app/] * HTTPS://SEEKINGALPHA.COM/NEWS/4545617-ELON-MUSK-SEEMS-TO-CORROBORATE-SPACEX-XAI-MERGER [https://seekingalpha.com/news/4545617-elon-musk-seems-to-corroborate-spacex-xai-merger] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/C9WX2DZ2V44O.AMP [https://www.bbc.com/news/articles/c9wx2dz2v44o.amp] * HTTPS://WWW.NYTIMES.COM/INTERACTIVE/2026/02/02/OPINION/AI-FUTURE-LEADING-THINKERS-SURVEY.HTML [https://www.nytimes.com/interactive/2026/02/02/opinion/ai-future-leading-thinkers-survey.html] * HTTPS://THENEXTWEB.COM/NEWS/EUROPES-NOT-SO-DRY-JANUARY-UNICORNS-AND-A-NEW-TECH-IDENTITY [https://thenextweb.com/news/europes-not-so-dry-january-unicorns-and-a-new-tech-identity] * HTTPS://WWW.HOSPITALITYNET.ORG/OPINION/4130278.HTML [https://www.hospitalitynet.org/opinion/4130278.html] * HTTPS://ASIANBUSINESSREVIEW.COM/NEWS/ARTIFICIAL-INTELLIGENCE-RETURNS-STALL-77-FIRMS-LACK-READINESS [https://asianbusinessreview.com/news/artificial-intelligence-returns-stall-77-firms-lack-readiness] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/02/02/BEER-BEVERAGE-ADS-SUPER-BOWL-AB-INBEV [https://www.marketingbrew.com/stories/2026/02/02/beer-beverage-ads-super-bowl-ab-inbev]

Moltbook's Security Flaw, ICE's Surveillance Tech, and Nvidia's OpenAI Investment Plans

In this episode, we delve into the recent security breach on Moltbook, a social media platform for AI agents, where hacker Jameson O'Reilly uncovered a significant vulnerability due to misconfigured backend settings. We also explore the controversial use of advanced surveillance technologies by ICE in Minneapolis, raising privacy and civil liberties concerns. Shifting gears, we discuss the booming subscription economy, its growth trajectory, and the challenges it faces. We then highlight how movement can boost workplace creativity, offering practical tips for integrating physical activity into the creative process. The episode also draws parallels between early European exploration and the current AI landscape, emphasizing the rapid impact of AI advancements. We cover Nvidia's continued investment in OpenAI despite previous reports of dissatisfaction, and finally, we reveal Apple's reliance on Anthropic's AI technology for product development, despite its recent partnership with Google. Join us for these stories and more as we navigate the evolving intersections of technology, privacy, and innovation. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.404MEDIA.CO/EXPOSED-MOLTBOOK-DATABASE-LET-ANYONE-TAKE-CONTROL-OF-ANY-AI-AGENT-ON-THE-SITE/ [https://www.404media.co/exposed-moltbook-database-let-anyone-take-control-of-any-ai-agent-on-the-site/] * HTTPS://WWW.NYTIMES.COM/2026/01/30/TECHNOLOGY/TECH-ICE-FACIAL-RECOGNITION-PALANTIR.HTML [https://www.nytimes.com/2026/01/30/technology/tech-ice-facial-recognition-palantir.html] * HTTPS://THENEXTWEB.COM/NEWS/THE-RISE-OF-SUBSCRIPTION-ECONOMY [https://thenextweb.com/news/the-rise-of-subscription-economy] * HTTPS://WWW.FASTCOMPANY.COM/91481793/WANT-YOUR-TEAM-TO-COME-UP-WITH-BETTER-IDEAS-TRY-THIS [https://www.fastcompany.com/91481793/want-your-team-to-come-up-with-better-ideas-try-this] * HTTPS://WWW.NYTIMES.COM/2026/01/31/OPINION/ARTIFICIAL-INTELLIGENCE-NEW-WORLD.HTML [https://www.nytimes.com/2026/01/31/opinion/artificial-intelligence-new-world.html] * HTTPS://WWW.CNBC.COM/2026/01/31/NVIDIA-CEO-HUANG-DENIES-HES-UNHAPPY-WITH-OPENAI.HTML [https://www.cnbc.com/2026/01/31/nvidia-ceo-huang-denies-hes-unhappy-with-openai.html] * HTTPS://9TO5MAC.COM/2026/01/30/APPLE-RUNS-ON-ANTHROPIC-SAYS-MARK-GURMAN/ [https://9to5mac.com/2026/01/30/apple-runs-on-anthropic-says-mark-gurman/]