AI in Marketing

OpenAI Codex Launches on macOS; SpaceX Acquires xAI; AI's Impact on Social Media and Industry

Welcome to the AI in Marketing podcast, where we explore the latest developments in artificial intelligence and its impact on various industries. Here's a quick rundown of today's stories: OpenAI has launched the Codex app for macOS, enhancing developers' ability to manage multiple agents and execute parallel tasks. Integrated with ChatGPT subscriptions, Codex transforms software development by enabling collaboration across the software lifecycle. SpaceX has acquired xAI, aiming to create a vertically-integrated innovation engine combining AI and space technologies. The merger is valued at $1.25 trillion, with significant investments from companies like Nvidia and Tesla. AI-generated content, or "AI slop," is causing backlash on social media. Platforms like Facebook and YouTube are working to improve content quality, while users express frustration over low-quality AI material. The New York Times highlights AI's potential impact across sectors like medicine, programming, and transportation. Experts emphasize AI's transformative potential and the need for careful integration into daily life. Five European startups have achieved unicorn status, marking a significant moment for the region's tech ecosystem. This reflects Europe's growing capability to produce world-class tech firms independently. AI is revolutionizing the hotel industry by enhancing personalization and guest experiences. Club Quarters Hotels uses AI to anticipate guest preferences and improve service from booking to post-stay. A report by Hitachi Vantara reveals that while many Singaporean firms use AI, only a few feel prepared for sustained ROI. Simplifying data environments and improving governance are crucial for long-term success. Finally, beverage advertisements are set to dominate the Super Bowl, with brands like AB InBev and Smirnoff launching innovative campaigns to capture audience attention. Join us as we delve into these stories and explore the intersection of AI, technology, and culture. Hosted by Stan Berteloot, a French-American journalist and AI expert based in Princeton, New Jersey. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://OPENAI.COM/INDEX/INTRODUCING-THE-CODEX-APP/ [https://openai.com/index/introducing-the-codex-app/] * HTTPS://SEEKINGALPHA.COM/NEWS/4545617-ELON-MUSK-SEEMS-TO-CORROBORATE-SPACEX-XAI-MERGER [https://seekingalpha.com/news/4545617-elon-musk-seems-to-corroborate-spacex-xai-merger] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/C9WX2DZ2V44O.AMP [https://www.bbc.com/news/articles/c9wx2dz2v44o.amp] * HTTPS://WWW.NYTIMES.COM/INTERACTIVE/2026/02/02/OPINION/AI-FUTURE-LEADING-THINKERS-SURVEY.HTML [https://www.nytimes.com/interactive/2026/02/02/opinion/ai-future-leading-thinkers-survey.html] * HTTPS://THENEXTWEB.COM/NEWS/EUROPES-NOT-SO-DRY-JANUARY-UNICORNS-AND-A-NEW-TECH-IDENTITY [https://thenextweb.com/news/europes-not-so-dry-january-unicorns-and-a-new-tech-identity] * HTTPS://WWW.HOSPITALITYNET.ORG/OPINION/4130278.HTML [https://www.hospitalitynet.org/opinion/4130278.html] * HTTPS://ASIANBUSINESSREVIEW.COM/NEWS/ARTIFICIAL-INTELLIGENCE-RETURNS-STALL-77-FIRMS-LACK-READINESS [https://asianbusinessreview.com/news/artificial-intelligence-returns-stall-77-firms-lack-readiness] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/02/02/BEER-BEVERAGE-ADS-SUPER-BOWL-AB-INBEV [https://www.marketingbrew.com/stories/2026/02/02/beer-beverage-ads-super-bowl-ab-inbev]

Moltbook's Security Flaw, ICE's Surveillance Tech, and Nvidia's OpenAI Investment Plans

In this episode, we delve into the recent security breach on Moltbook, a social media platform for AI agents, where hacker Jameson O'Reilly uncovered a significant vulnerability due to misconfigured backend settings. We also explore the controversial use of advanced surveillance technologies by ICE in Minneapolis, raising privacy and civil liberties concerns. Shifting gears, we discuss the booming subscription economy, its growth trajectory, and the challenges it faces. We then highlight how movement can boost workplace creativity, offering practical tips for integrating physical activity into the creative process. The episode also draws parallels between early European exploration and the current AI landscape, emphasizing the rapid impact of AI advancements. We cover Nvidia's continued investment in OpenAI despite previous reports of dissatisfaction, and finally, we reveal Apple's reliance on Anthropic's AI technology for product development, despite its recent partnership with Google. Join us for these stories and more as we navigate the evolving intersections of technology, privacy, and innovation. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.404MEDIA.CO/EXPOSED-MOLTBOOK-DATABASE-LET-ANYONE-TAKE-CONTROL-OF-ANY-AI-AGENT-ON-THE-SITE/ [https://www.404media.co/exposed-moltbook-database-let-anyone-take-control-of-any-ai-agent-on-the-site/] * HTTPS://WWW.NYTIMES.COM/2026/01/30/TECHNOLOGY/TECH-ICE-FACIAL-RECOGNITION-PALANTIR.HTML [https://www.nytimes.com/2026/01/30/technology/tech-ice-facial-recognition-palantir.html] * HTTPS://THENEXTWEB.COM/NEWS/THE-RISE-OF-SUBSCRIPTION-ECONOMY [https://thenextweb.com/news/the-rise-of-subscription-economy] * HTTPS://WWW.FASTCOMPANY.COM/91481793/WANT-YOUR-TEAM-TO-COME-UP-WITH-BETTER-IDEAS-TRY-THIS [https://www.fastcompany.com/91481793/want-your-team-to-come-up-with-better-ideas-try-this] * HTTPS://WWW.NYTIMES.COM/2026/01/31/OPINION/ARTIFICIAL-INTELLIGENCE-NEW-WORLD.HTML [https://www.nytimes.com/2026/01/31/opinion/artificial-intelligence-new-world.html] * HTTPS://WWW.CNBC.COM/2026/01/31/NVIDIA-CEO-HUANG-DENIES-HES-UNHAPPY-WITH-OPENAI.HTML [https://www.cnbc.com/2026/01/31/nvidia-ceo-huang-denies-hes-unhappy-with-openai.html] * HTTPS://9TO5MAC.COM/2026/01/30/APPLE-RUNS-ON-ANTHROPIC-SAYS-MARK-GURMAN/ [https://9to5mac.com/2026/01/30/apple-runs-on-anthropic-says-mark-gurman/]

Pentagon-Anthropic AI Dispute, Amazon Eyes OpenAI, Meta's AI Spend, Oracle's Health Push

In this episode, we delve into the ongoing dispute between The Pentagon and AI developer Anthropic over the potential removal of AI safeguards, which could impact autonomous weapon targeting and domestic surveillance. We also explore Amazon's potential $50 billion investment in OpenAI, a move that could significantly boost OpenAI's valuation. Next, we discuss how brands like Dollar Shave Club and Almond Breeze are using generative AI in their advertising campaigns to satirize the technology. Oracle's new AI platform aims to tackle data fragmentation in the life sciences sector, while Meta plans to nearly double its AI spending to enhance its infrastructure. We also examine the shift in online information consumption as users turn to AI models like ChatGPT for direct answers, challenging traditional search metrics. Finally, we look at Intercom's transformation into an AI-focused company with the development of Fin, an AI agent resolving customer issues, highlighting the challenges of such a transition. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.USNEWS.COM/NEWS/TOP-NEWS/ARTICLES/2026-01-29/EXCLUSIVE-PENTAGON-CLASHES-WITH-ANTHROPIC-OVER-MILITARY-AI-USE [https://www.usnews.com/news/top-news/articles/2026-01-29/exclusive-pentagon-clashes-with-anthropic-over-military-ai-use] * HTTPS://TECHCRUNCH.COM/2026/01/29/AMAZON-IS-REPORTEDLY-IN-TALKS-TO-INVEST-50-BILLION-IN-OPENAI/ [https://techcrunch.com/2026/01/29/amazon-is-reportedly-in-talks-to-invest-50-billion-in-openai/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/01/28/BRANDS-USING-GENERATIVE-AI-ALMOND-BREEZE-EQUINOX-DOLLAR-SHAVE-CLUB [https://www.marketingbrew.com/stories/2026/01/28/brands-using-generative-ai-almond-breeze-equinox-dollar-shave-club] * HTTPS://WWW.MOBILEWORLDLIVE.COM/INDUSTRY/ORACLE-PREPS-LIFE-SCIENCE-AI-DATA-PLATFORM/ [https://www.mobileworldlive.com/industry/oracle-preps-life-science-ai-data-platform/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CN8JKYK78GNO [https://www.bbc.com/news/articles/cn8jkyk78gno] * HTTPS://THENEXTWEB.COM/NEWS/BEYOND-THE-CLICK-INFLUENCE-VISIBILITY [https://thenextweb.com/news/beyond-the-click-influence-visibility] * HTTPS://WWW.SAASTR.COM/WHY-MOST-B2B-COMPANIES-ARE-FAILING-AT-AI-AND-HOW-TO-AVOID-IT-WITH-INTERCOMS-CPO/ [https://www.saastr.com/why-most-b2b-companies-are-failing-at-ai-and-how-to-avoid-it-with-intercoms-cpo/]

Europe's Tech Shift, Apple's Creator Studio, Neuralink Trials, AI in Romance, Meta's Image Boost

In this episode, we explore Europe's growing efforts to reduce reliance on U.S. technology amid tensions with the Trump administration, highlighting the push for digital sovereignty. We also discuss Apple's new Creator Studio bundle, offering a cost-effective alternative to Adobe's Creative Cloud for Apple users. Neuralink's clinical trials are making strides in brain-tech integration, while Esther Perel examines AI's role in romantic relationships, emphasizing the irreplaceable depth of human connections. Meta's ad campaign aims to improve data center perceptions, and Qasar Younis shares insights on company building. We delve into the impact of AI on consumer research and the challenges businesses face in bridging AI-driven inquiries with human sales. A Forbes analysis reveals a leadership crisis in delegating tasks to AI, and we examine the decline in Google searches per U.S. user due to AI-powered answers. Join us for these stories and more as we navigate the intersection of technology, culture, and business. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/01/27/AMID-TRUMP-ATTACKS-AND-WEAPONIZED-SANCTIONS-EUROPEANS-LOOK-TO-RELY-LESS-ON-US-TECH/ [https://techcrunch.com/2026/01/27/amid-trump-attacks-and-weaponized-sanctions-europeans-look-to-rely-less-on-us-tech/] * HTTPS://9TO5MAC.COM/2026/01/28/APPLE-CREATOR-STUDIO-LAUNCHES-TODAY-AND-ITS-AN-INCREDIBLE-VALUE/ [https://9to5mac.com/2026/01/28/apple-creator-studio-launches-today-and-its-an-incredible-value/] * HTTPS://TESLANORTH.COM/2026/01/28/FROM-PARALYSIS-TO-NEUROSCIENCE-HOW-21-PEOPLE-ARE-USING-NEURALINK-IN-2026/ [https://teslanorth.com/2026/01/28/from-paralysis-to-neuroscience-how-21-people-are-using-neuralink-in-2026/] * HTTPS://WWW.NYTIMES.COM/2026/01/28/OPINION/ESTHER-PEREL-AI-CHATBOTS-ROMANCE.HTML [https://www.nytimes.com/2026/01/28/opinion/esther-perel-ai-chatbots-romance.html] * HTTPS://WWW.THEVERGE.COM/NEWS/869008/META-DATA-CENTERS-AD-CAMPAIGN [https://www.theverge.com/news/869008/meta-data-centers-ad-campaign] * HTTPS://REVIEW.FIRSTROUND.COM/APPLIED-INTUITIONS-PATH-TO-PRODUCT-MARKET-FIT/ [https://review.firstround.com/applied-intuitions-path-to-product-market-fit/] * HTTPS://WWW.RETAILTOUCHPOINTS.COM/FEATURES/EXECUTIVE-VIEWPOINTS/AI-EDUCATED-SHOPPERS-ARE-CALLING-TO-BUY-ARE-YOUR-TEAMS-READY-TO-CONVERT-THEM [https://www.retailtouchpoints.com/features/executive-viewpoints/ai-educated-shoppers-are-calling-to-buy-are-your-teams-ready-to-convert-them] * HTTPS://WWW.FORBES.COM/SITES/CINDYRODRIGUEZCONSTABLE/2026/01/28/PERSONAL-AI-AGENTS-EXPOSE-A-LEADERSHIP-DELEGATION-CRISIS/ [https://www.forbes.com/sites/cindyrodriguezconstable/2026/01/28/personal-ai-agents-expose-a-leadership-delegation-crisis/] * HTTPS://MARTECH.ORG/GOOGLE-SEARCHES-PER-U-S-USER-DOWN-NEARLY-20/ [https://martech.org/google-searches-per-u-s-user-down-nearly-20/]

Moltbot's Lobster AI, Yahoo's Scout, and Cisco's AI Boom: Navigating Tech's New Frontier

In this episode, we delve into the latest tech developments making waves: 1. Moltbot, formerly known as Clawdbot, is gaining traction with its lobster-themed AI assistant capabilities. Developed by Peter Steinberger, it manages tasks like calendars and messages, appealing to tech enthusiasts despite security concerns. 2. Agentic Vision in Gemini 3 Flash enhances image processing by integrating visual reasoning with code execution, offering improved context and detail inspection through a Think, Act, Observe loop. 3. Cisco CEO Chuck Robbins discusses the AI boom's potential and risks, comparing it to the internet's rise. He highlights AI's impact on jobs and online safety, with quantum technology as a countermeasure. 4. WIRED explores AI's integration into daily life, noting its benefits and concerns over job security and data privacy. The lack of regulation prompts calls for safety testing and ethical considerations. 5. Yahoo reintroduces itself with Scout, an AI-powered search tool enhancing its services. Built on Anthropic’s Claude model, Scout offers a web-friendly search experience with potential for a paid tier. 6. OpenAI's exploration of advertising within ChatGPT marks a shift towards relevance and trust, focusing on quality and user intent over interruption. 7. Flora, a design tool integrating generative AI, secures $42 million in funding to enhance its creative workflow and expand its team, impacting industries like fashion and advertising. 8. The NWRA partners with Woodsy Owl to promote battery recycling, addressing battery fires in recycling facilities through public education and drop-off events. Join us as we explore these stories and their implications in the ever-evolving tech landscape. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/01/27/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-VIRAL-PERSONAL-AI-ASSISTANT-CLAWDBOT-NOW-MOLTBOT/ [https://techcrunch.com/2026/01/27/everything-you-need-to-know-about-viral-personal-ai-assistant-clawdbot-now-moltbot/] * HTTPS://BLOG.GOOGLE/INNOVATION-AND-AI/TECHNOLOGY/DEVELOPERS-TOOLS/AGENTIC-VISION-GEMINI-3-FLASH/ [https://blog.google/innovation-and-ai/technology/developers-tools/agentic-vision-gemini-3-flash/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CR57P2VE8GLO [https://www.bbc.com/news/articles/cr57p2ve8glo] * HTTPS://WWW.WIRED.COM/STORY/FOR-FUTURE-REFERENCE-AI-TECHNOLOGY/ [https://www.wired.com/story/for-future-reference-ai-technology/] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/868374/YAHOO-SCOUT-LOOKS-LIKE-A-MORE-WEB-FRIENDLY-TAKE-ON-AI-SEARCH [https://www.theverge.com/ai-artificial-intelligence/868374/yahoo-scout-looks-like-a-more-web-friendly-take-on-ai-search] * HTTPS://WWW.THEDRUM.COM/INDUSTRY-INSIGHT/AI-ADS-AND-THE-NEXT-ERA-OF-CONSUMER-VALUE [https://www.thedrum.com/industry-insight/ai-ads-and-the-next-era-of-consumer-value] * HTTPS://TECHCRUNCH.COM/2026/01/27/NODE-BASED-DESIGN-TOOL-FLORA-RAISES-42M-FROM-REDPOINT-VENTURES/ [https://techcrunch.com/2026/01/27/node-based-design-tool-flora-raises-42m-from-redpoint-ventures/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/01/27/WOODSY-OWL-BATTERY-RECYCLING [https://www.marketingbrew.com/stories/2026/01/27/woodsy-owl-battery-recycling]