AI in Marketing

AI's Global Shift: Alibaba's Qwen Rises, Job Displacement Concerns, and AI in Marketing

In this episode, we explore the AI industry in 2026, as Alibaba's Qwen model gains popularity over OpenAI's GPT-5 due to its accessibility and adaptability. Despite not leading in benchmarks, Qwen's widespread use highlights a shift in AI value metrics. We also discuss the potential job displacement caused by AI, with Sal Khan advocating for companies to invest in retraining displaced workers. The rise of AI-generated influencers like Gigi challenges traditional social media norms, raising concerns about authenticity and misinformation. In the political arena, Senators Bernie Sanders and Katie Britt express concerns over AI's societal impact, calling for regulatory measures. We delve into the benefits of automated email segmentation in marketing, enhancing targeting and engagement. Finally, we highlight Porsche's AI-free Christmas ad, which resonates with audiences seeking traditional content, and research from the University of Missouri on AI's role in reducing autism evaluation wait times. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.WIRED.COM/STORY/EXPIRED-TIRED-WIRED-GPT-5/ [https://www.wired.com/story/expired-tired-wired-gpt-5/] * HTTPS://WWW.NYTIMES.COM/2025/12/27/OPINION/ARTIFICIAL-INTELLIGENCE-JOBS-WORKER-TRAINING.HTML [https://www.nytimes.com/2025/12/27/opinion/artificial-intelligence-jobs-worker-training.html] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CE3WYPLNEV1O [https://www.bbc.com/news/articles/ce3wyplnev1o] * HTTPS://WWW.THEGUARDIAN.COM/US-NEWS/2025/DEC/28/BERNIE-SANDERS-ARTIFICIAL-INTELLIGENCE-AI-DATACENTERS [https://www.theguardian.com/us-news/2025/dec/28/bernie-sanders-artificial-intelligence-ai-datacenters] * HTTPS://BLOG.HUBSPOT.COM/MARKETING/AUTOMATED-EMAIL-SEGMENTATION [https://blog.hubspot.com/marketing/automated-email-segmentation] * HTTPS://GIZMODO.COM/PEOPLE-LOVE-THIS-PORSCHE-CHRISTMAS-AD-BECAUSE-IT-DOESNT-LOOK-LIKE-AI-WAS-INVOLVED-2000703180 [https://gizmodo.com/people-love-this-porsche-christmas-ad-because-it-doesnt-look-like-ai-was-involved-2000703180] * HTTPS://WWW.FUTURITY.ORG/AUTISM-CARE-ACCESS-AI-DEVICE-3316952-2/?UTM_SOURCE=RSS&UTM_MEDIUM=RSS&UTM_CAMPAIGN=AUTISM-CARE-ACCESS-AI-DEVICE-3316952-2 [https://www.futurity.org/autism-care-access-ai-device-3316952-2/?utm_source=rss&utm_medium=rss&utm_campaign=autism-care-access-ai-device-3316952-2] * HTTPS://MARTECHSERIES.COM/CONTENT/EMAIL-MKTG/OPTIMOVE-LAUNCHES-ITS-NEW-EMAIL-MARKETING-SOLUTION-SIGNIFICANTLY-ENHANCING-MARKETERS-CREATIVE-POWER/ [https://martechseries.com/content/email-mktg/optimove-launches-its-new-email-marketing-solution-significantly-enhancing-marketers-creative-power/]

AI Headlines, TikTok Scams, and Alexa's New Skills: Navigating 2025's Tech Landscape

In this episode, we explore a Yale University study that trains generative AI to understand why certain headlines are effective, leading to more engaging and trustworthy content. This approach avoids clickbait by focusing on deeper behavioral principles. We also delve into HubSpot's insights on AI personalization in marketing, enhancing customer segmentation, content recommendations, and more. TikTok's removal of fake weight loss drug ads highlights the challenges of AI-generated content. Alphabet's acquisition of Intersect addresses data center energy demands, while Instacart halts algorithmic price testing after consumer backlash. Polymarket bettors face losses over Time's Person of the Year, and Amazon's new AI integrations for Alexa+ expand its capabilities. Finally, we discuss Elon Musk's political rise and fall in 2025, alongside tech industry shifts and global challenges. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.FUTURITY.ORG/AI-WHY-GENERATIVE-CONTENT-3315422/?UTM_SOURCE=RSS [https://www.futurity.org/ai-why-generative-content-3315422/?utm_source=rss] * HTTPS://BLOG.HUBSPOT.COM/MARKETING/AI-PERSONALIZATION-MARKETING [https://blog.hubspot.com/marketing/ai-personalization-marketing] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/C997LKDJDY5O.AMP [https://www.bbc.com/news/articles/c997lkdjdy5o.amp] * HTTPS://GIZMODO.COM/GOOGLE-IS-SPENDING-OVER-4-BILLION-ON-A-DATA-CENTER-COMPANY-2000702751 [https://gizmodo.com/google-is-spending-over-4-billion-on-a-data-center-company-2000702751] * HTTPS://WWW.PYMNTS.COM/NEWS/RETAIL/2025/INSTACART-ENDS-PRICE-TESTING-FOLLOWING-CONSUMER-REPORTS-STUDY/ [https://www.pymnts.com/news/retail/2025/instacart-ends-price-testing-following-consumer-reports-study/] * HTTPS://WWW.404MEDIA.CO/ARCHITECTS-OF-AI-WINS-TIME-PERSON-OF-THE-YEAR-SENDS-GAMBLING-MARKETS-INTO-A-MELTDOWN/ [https://www.404media.co/architects-of-ai-wins-time-person-of-the-year-sends-gambling-markets-into-a-meltdown/] * HTTPS://WWW.PYMNTS.COM/AMAZON/2025/AMAZON-INTROS-AI-INTEGRATIONS-FOR-ALEXA-WITH-SQUARE-EXPEDIA-YELP-AND-ANGI/ [https://www.pymnts.com/amazon/2025/amazon-intros-ai-integrations-for-alexa-with-square-expedia-yelp-and-angi/] * HTTPS://WWW.THEGUARDIAN.COM/TECHNOLOGY/2025/DEC/22/BIGGEST-TECH-STORIES-2025 [https://www.theguardian.com/technology/2025/dec/22/biggest-tech-stories-2025]

ChatGPT Year-End Review, Waymo Outage, and AI's Role in Generosity and Insurance

In this episode, we explore the latest tech and AI developments making headlines. OpenAI has launched "Your Year with ChatGPT," a year-end review feature for select users, offering personalized awards and creative content based on user interactions. Meanwhile, a power outage in San Francisco stalled Waymo's self-driving cars, causing traffic disruptions but no accidents. In the realm of philanthropy, AI is poised to enhance charitable giving by connecting data and predicting needs, despite stagnant U.S. giving rates. We also delve into the personal impact of AI, as one woman's reliance on an AI chatbot shifts to human connections, leading to significant life changes. On the cybersecurity front, phantom APIs from AI-generated code pose hidden vulnerabilities, demanding new detection strategies. Additionally, research reveals that GLP-1 therapy not only aids weight loss but also reduces grocery spending, with implications for the food industry. Pandora integrates AI to boost customer service and operational efficiency amid a leadership transition. Lastly, Nirvana Insurance secures $100 million to enhance its AI-driven system for the trucking industry, aiming to improve decision-making and innovation cycles. Join us as we unpack these stories and their broader implications. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2025/12/22/CHATGPT-LAUNCHES-A-YEAR-END-REVIEW-LIKE-SPOTIFY-WRAPPED/ [https://techcrunch.com/2025/12/22/chatgpt-launches-a-year-end-review-like-spotify-wrapped/] * HTTPS://WWW.NYTIMES.COM/2025/12/21/US/WAYMO-SUSPENDED-SERVICE-IN-SAN-FRANCISCO-AFTER-PROBLEMS-DURING-POWER-OUTAGE.HTML [https://www.nytimes.com/2025/12/21/us/waymo-suspended-service-in-san-francisco-after-problems-during-power-outage.html] * HTTPS://WWW.FASTCOMPANY.COM/91464686/CAN-HUMAN-LED-AI-SPARK-A-NEW-ERA-OF-GENEROSITY [https://www.fastcompany.com/91464686/can-human-led-ai-spark-a-new-era-of-generosity] * HTTPS://WWW.NYTIMES.COM/2025/12/22/TECHNOLOGY/AI-BOYFRIEND-CHATGPT.HTML [https://www.nytimes.com/2025/12/22/technology/ai-boyfriend-chatgpt.html] * HTTPS://DZONE.COM/ARTICLES/SECURITY-RISKS-IN-AI-GENERATED-CODE [https://dzone.com/articles/security-risks-in-ai-generated-code] * HTTPS://GIZMODO.COM/OZEMPIC-IS-QUIETLY-RESHAPING-OUR-SHOPPING-HABITS-2000702616 [https://gizmodo.com/ozempic-is-quietly-reshaping-our-shopping-habits-2000702616] * HTTPS://WWW.PYMNTS.COM/NEWS/ARTIFICIAL-INTELLIGENCE/2025/PANDORA-EMBRACES-AI-AGENTS-WELCOMES-NEW-CEO-BERTA-DE-PABLOS-BARBIER/ [https://www.pymnts.com/news/artificial-intelligence/2025/pandora-embraces-ai-agents-welcomes-new-ceo-berta-de-pablos-barbier/] * HTTPS://WWW.PYMNTS.COM/INSURANCE/2025/NIRVANA-INSURANCE-RAISES-100-MILLION-FOR-AI-OPERATING-SYSTEM/ [https://www.pymnts.com/insurance/2025/nirvana-insurance-raises-100-million-for-ai-operating-system/]

AI's Impact: Marketing Evolution, Extremist Risks, and ChatGPT Customization

In this episode of the AI in Marketing podcast, Stan Berteloot delves into the transformative impact of artificial intelligence on the marketing landscape. Discover how AI is enabling more personalized and efficient customer experiences by streamlining tasks like data analysis and campaign management. Despite its benefits, AI also presents challenges such as over-reliance on automation and ethical concerns. We explore the need for stronger AI governance as marketers face issues like hallucinations and bias, with a call for transparency and third-party support. We also address consumer skepticism towards AI in marketing, highlighting the importance of balancing AI efficiency with human credibility. Learn about the controversial use of AI by extremist groups for propaganda and the evolution of digital communication with AIM's rise and fall. Finally, we discuss OpenAI's new customization options for ChatGPT, offering users greater control over their interactions. Join us as we navigate these complex topics at the intersection of storytelling, technology, and culture. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://PROFESSIONAL.DCE.HARVARD.EDU/BLOG/AI-WILL-SHAPE-THE-FUTURE-OF-MARKETING/ [https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/] * HTTPS://WWW.IAB.COM/INSIGHTS/AI-ADOPTION-IS-SURGING-IN-ADVERTISING-BUT-IS-THE-INDUSTRY-PREPARED-FOR-RESPONSIBLE-AI/ [https://www.iab.com/insights/ai-adoption-is-surging-in-advertising-but-is-the-industry-prepared-for-responsible-ai/] * HTTPS://MARTECH.ORG/MARKETERS-TURN-TO-AI-FOR-SPEED-WHILE-CONSUMERS-TURN-AWAY-IN-DISTRUST/ [https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust/] * HTTPS://WWW.THEGUARDIAN.COM/TECHNOLOGY/2025/DEC/21/AI-VOICE-CLONING-NAZIS-ISLAMIC-STATE-EXTREMISM [https://www.theguardian.com/technology/2025/dec/21/ai-voice-cloning-nazis-islamic-state-extremism] * HTTPS://WWW.THEVERGE.COM/PODCAST/848744/AIM-AOL-INSTANT-MESSENGER-VERSION-HISTORY [https://www.theverge.com/podcast/848744/aim-aol-instant-messenger-version-history] * HTTPS://TECHCRUNCH.COM/2025/12/20/OPENAI-ALLOWS-USERS-TO-DIRECTLY-ADJUST-CHATGPTS-WARMTH-AND-ENTHUSIASM/ [https://techcrunch.com/2025/12/20/openai-allows-users-to-directly-adjust-chatgpts-warmth-and-enthusiasm/]

AI's Workforce Impact: PwC's 2025 Insights, Wall Street Banks, and OpenAI's Expanding Ecosystem

In this episode of the AI in Marketing podcast, we delve into PwC's 2025 Global AI Jobs Barometer, which reveals AI's transformative impact on the workforce, driving revenue growth and wage increases in AI-exposed sectors. We then explore AI's integration into Wall Street banks, enhancing productivity without immediate job cuts. OpenAI's expansion of ChatGPT's app ecosystem is also discussed, alongside Instagram's new hashtag limits to improve content focus. We highlight how builders are leveraging AI for real-world solutions and OpenAI's support for journalists through its new academy. The episode also covers AI's role in U.S. job creation and the U.S. Tech Force initiative to enhance AI infrastructure. Finally, we look at the rising popularity of Hyrox in the fitness industry, attracting participants and sponsors alike. Join host Stan Berteloot as he navigates these stories at the intersection of AI, technology, and culture. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.PWC.COM/GX/EN/SERVICES/AI/AI-JOBS-BAROMETER.HTML [https://www.pwc.com/gx/en/services/ai/ai-jobs-barometer.html] * HTTPS://WWW.ARTIFICIALINTELLIGENCE-NEWS.COM/NEWS/WALL-STREET-AI-GAINS-ARE-HERE-BANKS-PLAN-FOR-FEWER-PEOPLE/ [https://www.artificialintelligence-news.com/news/wall-street-ai-gains-are-here-banks-plan-for-fewer-people/] * HTTPS://TECHCRUNCH.COM/2025/12/18/CHATGPT-LAUNCHES-AN-APP-STORE-LETS-DEVELOPERS-KNOW-ITS-OPEN-FOR-BUSINESS/ [https://techcrunch.com/2025/12/18/chatgpt-launches-an-app-store-lets-developers-know-its-open-for-business/] * HTTPS://WWW.THEVERGE.COM/NEWS/847739/INSTAGRAM-HASHTAG-SPAM-LIMIT [https://www.theverge.com/news/847739/instagram-hashtag-spam-limit] * HTTPS://WWW.FASTCOMPANY.COM/91462888/STOP-WAITING-FOR-PERFECT-AI [https://www.fastcompany.com/91462888/stop-waiting-for-perfect-ai] * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/OPENAI-ROLLS-OUT-AI-ACADEMY-FOR-NEWS-ORGANIZATIONS/ [https://www.pymnts.com/artificial-intelligence-2/2025/openai-rolls-out-ai-academy-for-news-organizations/] * HTTPS://ITIF.ORG/PUBLICATIONS/2025/12/18/AIS-JOB-IMPACT-GAINS-OUTPACE-LOSSES/ [https://itif.org/publications/2025/12/18/ais-job-impact-gains-outpace-losses/] * HTTPS://WWW.CNBC.COM/2025/12/15/TRUMP-AI-TECH-FORCE-AMAZON-APPLE.HTML [https://www.cnbc.com/2025/12/15/trump-ai-tech-force-amazon-apple.html] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2025/12/17/FITNESS-SPONSORSHIPS-HYROX-USAA [https://www.marketingbrew.com/stories/2025/12/17/fitness-sponsorships-hyrox-usaa]