AI in Marketing

OpenAI's Adult Mode, Google's Core Update, NY AI Laws, Perplexity's Legal Woes, Robotics Boom

In this episode, we dive into OpenAI's plans to introduce an "adult mode" for ChatGPT in early 2026, following the release of GPT-5.2. This feature aims to offer adult users more freedom and personalization, including the ability to produce erotica. The decision comes after backlash over previous updates that reduced the chatbot's personality due to mental health concerns, highlighted by a lawsuit involving a teenager's suicide. OpenAI is testing age verification technology to ensure appropriate content delivery, but concerns remain about the psychological impact of emotional connections with chatbots. Next, we explore Google's December 2025 core update, which began rolling out on December 11. This update marks the third core update of the year and involves broad changes to Google's ranking systems to enhance search results. Users should monitor their rankings and traffic, as fluctuations may occur during this period. In New York, Gov. Kathy Hochul has signed two SAG-AFTRA-backed bills regulating AI performers. These laws mandate disclosure when AI performers are used in advertising and prohibit using a deceased performer's likeness for deepfakes without estate consent, aiming to protect human commercial actors' jobs and ensure transparency. We also discuss Perplexity's legal challenges, as the AI-powered search engine faces copyright infringement lawsuits from major publishers like The Chicago Tribune and The New York Times. These lawsuits claim Perplexity uses their content without permission to generate summaries, putting the company's future at risk. Finally, we examine the rapid advancements in the humanoid robotics market, driven by significant investment and reduced production costs. With companies like Tesla and Agility Robotics scaling production, commercial deployment is accelerating, with mainstream adoption anticipated from 2026. The market report provides insights into technology readiness and strategic opportunities across various sectors. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://GIZMODO.COM/CHATGPTS-ADULT-MODE-IS-COMING-IN-2026-2000698677 [https://gizmodo.com/chatgpts-adult-mode-is-coming-in-2026-2000698677] * HTTPS://WWW.SEARCHENGINEJOURNAL.COM/GOOGLE-RELEASES-DECEMBER-2025-CORE-UPDATE/563134/ [https://www.searchenginejournal.com/google-releases-december-2025-core-update/563134/] * HTTPS://VARIETY.COM/2025/FILM/NEWS/KATHY-HOCHUL-SAG-AFTRA-AI-BILLS-1236606659/ [https://variety.com/2025/film/news/kathy-hochul-sag-aftra-ai-bills-1236606659/] * HTTPS://WWW.MARKETINGAIINSTITUTE.COM/BLOG/PERPLEXITY-LAWSUITS [https://www.marketingaiinstitute.com/blog/perplexity-lawsuits] * HTTPS://FINANCE.YAHOO.COM/NEWS/HUMANOID-ROBOTS-GLOBAL-MARKET-REPORT-153700568.HTML [https://finance.yahoo.com/news/humanoid-robots-global-market-report-153700568.html]

Tui's AI Leap, TikTok's Podcast Debut, and Spotify's Playlist Innovation: A Tech-Driven Shift

In this episode, we explore how Tui, Europe's largest travel operator, is leveraging AI to enhance holiday bookings and visibility in AI-generated content. CEO Sebastian Ebel emphasizes the importance of integrating with large language models and social media platforms like ChatGPT and TikTok. Meanwhile, marketing strategist Stanislas Berteloot will host a LinkedIn session on using AI as a marketing engine, offering practical insights for founders and growth teams. TikTok is launching a live podcast series, TikTok In The Mix, featuring artists like Demi Lovato, while Spotify tests "Prompted Playlists" for personalized music experiences. We also discuss a new cyberattack method, ClickFix, exploiting AI trust to deliver malware, and the Future of Life Institute's report on AI safety management, highlighting inadequate risk management by leading AI firms. Additionally, Attorneys General from multiple states urge major AI companies to implement stronger safeguards for chatbot interactions, citing potential mental health risks. Finally, we examine how AI is reshaping Christmas shopping habits, with more consumers using AI tools for gift ideas, challenging retailers to optimize their online presence for AI-driven searches. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.THEGUARDIAN.COM/BUSINESS/2025/DEC/10/TRAVEL-FIRM-TUI-AI-ARTIFICIAL-INTELLIGENCE-INSPIRATIONAL-VIDEOS [https://www.theguardian.com/business/2025/dec/10/travel-firm-tui-ai-artificial-intelligence-inspirational-videos] * HTTPS://WWW.LINKEDIN.COM/EVENTS/AIASYOURMARKETINGENGINE-BUILD-P7396957037504471041/THEATER/ [https://www.linkedin.com/events/aiasyourmarketingengine-build-p7396957037504471041/theater/] * HTTPS://MASHABLE.COM/ARTICLE/TIKTOK-LAUNCHING-LIVE-PODCAST-WITH-DEMI-LOVATO [https://mashable.com/article/tiktok-launching-live-podcast-with-demi-lovato] * HTTPS://TECHCRUNCH.COM/2025/12/10/SPOTIFY-TESTS-MORE-PERSONALIZED-AI-POWERED-PROMPTED-PLAYLISTS/ [https://techcrunch.com/2025/12/10/spotify-tests-more-personalized-ai-powered-prompted-playlists/] * HTTPS://WWW.DARKREADING.COM/VULNERABILITIES-THREATS/CLICKFIX-STYLE-ATTACK-GROK-CHATGPT-MALWARE [https://www.darkreading.com/vulnerabilities-threats/clickfix-style-attack-grok-chatgpt-malware] * HTTPS://WWW.TEKEDIA.COM/GLOBAL-AI-LEADERS-EARN-FAILING-MARKS-ON-CATASTROPHIC-RISK-MANAGEMENT-AS-WATCHDOG-WARNS-OF-WIDENING-SAFETY-GAP/ [https://www.tekedia.com/global-ai-leaders-earn-failing-marks-on-catastrophic-risk-management-as-watchdog-warns-of-widening-safety-gap/] * HTTPS://WWW.YAHOO.COM/NEWS/ARTICLES/PENNSYLVANIA-ATTORNEY-GENERAL-CALLS-CONGRESS-003213159.HTML [https://www.yahoo.com/news/articles/pennsylvania-attorney-general-calls-congress-003213159.html] * HTTPS://WWW.THEGUARDIAN.COM/BUSINESS/2025/DEC/10/IS-RETAIL-READY-FOR-AI-SHAKING-UP-HOW-WE-SHOP [https://www.theguardian.com/business/2025/dec/10/is-retail-ready-for-ai-shaking-up-how-we-shop]

AI Boom: Google's Gemini Surges, GenAI.mil Launches, and Rivian's Assistant Development

In this episode, we explore the rapid growth of Google's Gemini, which is outpacing OpenAI's ChatGPT in monthly active users, despite ChatGPT's larger user base. We discuss how Google's integration of Gemini into search results is enhancing ad performance and retaining commercial intent. The AI boom in Silicon Valley is compared to the dot-com era, with key differences such as backing from financially robust companies and fewer regulatory barriers. We also cover GenAI.mil's launch, a chatbot interface for Google Gemini aimed at enhancing military capabilities, and ShipOS, a software by the U.S. Navy and Palantir Technologies to improve submarine construction and maintenance. Anthropic's Claude Code integration into Slack is highlighted for transforming discussions into coding tasks. Cloudflare's efforts to block AI bot requests are discussed, alongside Scout24's AI-powered real-estate assistant. Rivian's development of an AI assistant for vehicle integration is examined, as well as a Pew Research Center survey on teen interactions with AI chatbots. Finally, we look at upcoming social media bans for children under 16 in Malaysia and Australia. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/GOOGLES-GEMINI-OUTPACES-OPENAIS-CHATGPT-IN-MONTHLY-ACTIVE-USER-GROWTH/ [https://www.pymnts.com/artificial-intelligence-2/2025/googles-gemini-outpaces-openais-chatgpt-in-monthly-active-user-growth/] * HTTPS://WWW.NYTIMES.COM/2025/12/09/TECHNOLOGY/AI-BOOM-UNLIKE-DOT-COM-BOOM.HTML [https://www.nytimes.com/2025/12/09/technology/ai-boom-unlike-dot-com-boom.html] * HTTPS://WWW.404MEDIA.CO/PETE-HEGSETH-SAYS-THE-PENTAGONS-NEW-CHATBOT-WILL-MAKE-AMERICA-MORE-LETHAL/ [https://www.404media.co/pete-hegseth-says-the-pentagons-new-chatbot-will-make-america-more-lethal/] * HTTPS://WWW.AXIOS.COM/2025/12/09/NAVY-PHELAN-PALANTIR-KARP-SHIPOS [https://www.axios.com/2025/12/09/navy-phelan-palantir-karp-shipos] * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/WORK-MANAGEMENT-PLATFORM-SLACK-ADDS-CLAUDE-CODE/ [https://www.pymnts.com/artificial-intelligence-2/2025/work-management-platform-slack-adds-claude-code/] * HTTPS://WWW.WIRED.COM/STORY/BIG-INTERVIEW-EVENT-MATTHEW-PRINCE-CLOUDFLARE/ [https://www.wired.com/story/big-interview-event-matthew-prince-cloudflare/] * HTTPS://OPENAI.COM/INDEX/SCOUT24/ [https://openai.com/index/scout24/] * HTTPS://TECHCRUNCH.COM/2025/12/09/RIVIAN-IS-BUILDING-ITS-OWN-AI-ASSISTANT/ [https://techcrunch.com/2025/12/09/rivian-is-building-its-own-ai-assistant/] * HTTPS://WWW.CNN.COM/2025/12/09/TECH/TEENS-AI-CHATBOT-USE-STUDY [https://www.cnn.com/2025/12/09/tech/teens-ai-chatbot-use-study] * HTTPS://APNEWS.COM/ARTICLE/MALAYSIA-SOCIAL-MEDIA-BAN-UNDER-16-1E9E20321C8C83C470FF7489139F10B8 [https://apnews.com/article/malaysia-social-media-ban-under-16-1e9e20321c8c83c470ff7489139f10b8]

From MQLs to MQAs: How B2B Marketing is Evolving with Demand Gen and AI Tools

In this episode, we delve into the evolving landscape of B2B marketing and the shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and demand generation. The traditional MQL model is faltering as B2B buying behavior changes, with decisions now made by committees and most research happening in the "Dark Funnel." This has led to a misalignment between marketing and sales, wasting resources on low-quality leads. We explore how forward-thinking organizations are adopting the MQA model, focusing on account-level intent using AI and identity-resolution tools. This approach aligns marketing and sales around revenue and pipeline velocity, ensuring resources target accounts ready to buy. We discuss the limitations of the classic MQL model, which fails to account for buying committees and often results in false positives and operational friction with sales. MQLs are now just one signal among many, as companies focus on aggregating signals across accounts. The podcast also covers the role of demand generation in this shift, emphasizing the importance of ungating content to engage the entire buying committee. We highlight the tech stack supporting this transition, including identity resolution tools and AI accelerants that democratize MQA capabilities. Finally, we address who can successfully "kill the MQL" and who should not, noting that well-known brands can afford to ungate content, while early-stage companies may need a hybrid approach. We offer a step-by-step guide for making the shift to MQA and demand gen without disrupting the existing funnel. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today!

AI Fakes, Productivity Gains, and New Ventures: TikTok, OpenAI, and Unconventional, Inc.

In this episode, we explore the impact of AI-generated content on social media, focusing on a viral TikTok video about food stamps that sparked outrage and debate. Despite policies for AI disclosure, platforms struggle to label and moderate such content, raising concerns about misinformation and disinformation campaigns. We then shift to OpenAI's "State of Enterprise AI" report, highlighting productivity gains across various sectors, with AI enabling new types of work and enhancing capabilities within enterprises. Next, we discuss Naveen Rao's new venture, Unconventional, Inc., which aims to develop a computer system as efficient as biological intelligence, with significant investment backing. We also cover President Trump's executive order on AI, aiming for a national standard to foster innovation, amidst state-level regulatory efforts. In tech partnerships, OpenAI and Instacart enhance ChatGPT's shopping features, integrating meal planning and grocery purchases directly within the chat. Finally, Cinemark launches its "It's Show Time" campaign to promote the theater experience, targeting younger audiences and emphasizing unique amenities to draw moviegoers back post-COVID. Join Stan Berteloot, a French journalist and AI expert, as he navigates these stories at the intersection of technology, culture, and storytelling. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2025/12/08/BUSINESS/AI-SLOP-SORA-SOCIAL-MEDIA.HTML [https://www.nytimes.com/2025/12/08/business/ai-slop-sora-social-media.html] * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/OPENAI-FOUND-75-OF-WORKERS-SAY-AI-HAS-IMPROVED-THEIR-OUTPUT/ [https://www.pymnts.com/artificial-intelligence-2/2025/openai-found-75-of-workers-say-ai-has-improved-their-output/] * HTTPS://TECHCRUNCH.COM/2025/10/03/SOURCES-NAVEEN-RAOS-NEW-AI-HARDWARE-STARTUP-TARGETS-5B-VALUATION-WITH-BACKING-FROM-A16Z/ [https://techcrunch.com/2025/10/03/sources-naveen-raos-new-ai-hardware-startup-targets-5b-valuation-with-backing-from-a16z/] * HTTPS://WWW.MEDIAPOST.COM/PUBLICATIONS/ARTICLE/411202/GOOGLES-AI-IMPERATIVE-A-NEW-ERA-FOR-ADVERTISERS.HTML [https://www.mediapost.com/publications/article/411202/googles-ai-imperative-a-new-era-for-advertisers.html] * HTTPS://TECHCRUNCH.COM/2025/12/08/YOU-CAN-BUY-YOUR-INSTACART-GROCERIES-WITHOUT-LEAVING-CHATGPT/ [https://techcrunch.com/2025/12/08/you-can-buy-your-instacart-groceries-without-leaving-chatgpt/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2025/12/02/CINEMARK-INDUSTRY-FIRST-BRAND-CAMPAIGN [https://www.marketingbrew.com/stories/2025/12/02/cinemark-industry-first-brand-campaign]