American Cattlemen Podcast

Merck Animal Health with Austin Woltemath

18 min · 27. maj 2026
episode Merck Animal Health with Austin Woltemath cover

Description

Welcome back to the American Cattlemen Podcast. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Austin Woltemath with Merck Animal Health.  Merck Animal Health’s SenseHub technology supports both cow-calf and feedlot operations through continuous, data-driven monitoring. SenseHub is an overarching livestock monitoring platform built around wearable devices that function like a smartwatch or Fitbit for cattle. These tags collect biometric and behavioral data, establish baselines for “normal,” and flag outlier activity so producers can make earlier and more accurate management decisions. On the cow-calf side, SenseHub Cow Calf is positioned as a reproductive efficiency and labor-saving tool. The system is self-installed by the producer and relies on pairing a monitoring ear tag and an electronic ID to each animal via computer or mobile app. Once online, it provides 24/7 monitoring for activity patterns associated with heat and estrus. This allows artificial insemination and embryo transfer programs to pinpoint optimal breeding windows, increase the percentage of females settled in the first 21-day cycle, and track cyclicity in heifer development. The technology also acts as an ongoing heat-checking tool after breeding, helping identify animals that may have come back into heat. A light on the tag simplifies locating specific animals, making the system especially valuable for producers juggling off-farm jobs or limited hired help. For feedlots, SenseHub Feedlot uses an ear tag that measures inner ear temperature and activity to identify cattle that may be in the early stages of disease, often one to three days before visual signs emerge. Rather than diagnosing conditions, the system flags animals that deviate from their normal behavior and generates actionable pull lists. This supports earlier intervention, improved treatment outcomes, and reduced mortality. Unlike the cow-calf system, the feedlot platform requires a four- to six-week installation handled by Merck’s technical team, followed by onboarding support from a customer success group. Across both segments, Woltemath emphasizes that SenseHub does not replace people but enables operations to do more with less skilled labor, enhancing accuracy, timeliness, and overall herd health and productivity.   For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com. [https://americancattlemen.com/podcasts/] American Cattlemen Podcast is Sponsored By: Moly Manufacturing [https://www.molymfg.com/] Central Life Sciences [https://www.centrallifesciences.com/] Medgene [https://medgenelabs.com/] Forge [https://forge-ind.com/]

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99 episodes

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Black Jack Ranch Bringing Wagyu Genetics to Commercial Cattle Producers

During the Texas Wagyu Association and Australian Wagyu Association Conference in Fort Worth, industry leaders gathered for educational seminars, networking, and preparation for the highly anticipated Texas Wagyu Sale. Among them was Kim Howard of Black Jack Ranch, a progressive Mississippi-based Wagyu operation focused on premium beef production and seedstock development. Located on the Mississippi Gulf Coast, Black Jack Ranch manages approximately 600 head of cattle and calves 180 to 200 calves annually. Howard described the operation as an “80/20 program,” with 80% focused on beef production and 20% dedicated to seedstock genetics.  The ranch harvests between 10 and 12 cattle monthly and operates a successful farm-to- market retail store. Their popular Saturday Wagyu smash burger events routinely sell 180 to 200 burgers in just a few hours. Howard believes commercial cattle producers can significantly benefit from incorporating Wagyu genetics into their operations. Using elite Wagyu sires, including a bull named Samurai purchased at a previous Texas Wagyu Association sale, the ranch has consistently achieved exceptional carcass quality and Prime-grade beef. Many commercial producers have concerns about feeding periods and phenotype differences when considering Wagyu crossbreeding. Howard emphasized that performance, carcass merit, and profitability should remain the focus. Black Jack Ranch markets both Fullblood Wagyu and F1 Wagyu beef directly to consumers. According to Howard, customers consistently recognize the rich, buttery flavor that Wagyu genetics contribute to the eating experience. The ranch has also embraced embryo transfer technology to accelerate genetic progress. Last year, the operation purchased the top two females at the Texas Wagyu Association Sale for $215,000 each, investments that are already producing elite offspring. Howard also praised the collaborative culture within the Wagyu industry, noting that producers willingly share knowledge and help newcomers succeed. As interest in premium beef continues to grow, Howard believes Wagyu genetics offer commercial cattle producers an opportunity to increase carcass value, improve quality grades, and meet consumer demand for exceptional beef.   For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com. [https://americancattlemen.com/podcasts/] American Cattlemen Podcast is Sponsored By: Moly Manufacturing [https://www.molymfg.com/] Central Life Sciences [https://www.centrallifesciences.com/] Medgene [https://medgenelabs.com/] Forge [https://forge-ind.com/]

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episode Stellpflug Cattle Company Builds on a Century of Excellence Ahead of Their Second Annual Hereford and Angus Female Sale artwork

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episode RanchBot Helps Producers Monitor Water Systems from Anywhere artwork

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