Arrive: Strategy for Independent C-Store Owners
SHOW NOTES (ARRIVE VERSION) Episode Title: The Operational Upsell: Multiplying Your Revenue (Episode 95) Episode Description: "Because the suggestions are not logically connected to the customer's purchase, your location is forfeiting thousands of dollars in potential revenue." In this episode of Arrive, Mike Hernandez explains why Independent Owners must mandate situational suggestion training to eliminate mechanical scripts and mathematically multiply their annual gross revenue. What You Will Learn: * The P&L Podcast: A special announcement regarding the official launch of a new financial training series perfectly designed for your store-level leaders. * The Mathematical Multiplier: How adding just one dollar to every transaction generates hundreds of thousands of dollars in annual revenue without increasing marketing costs. * The Mechanical Failure: Why forcing your employees to recite automated, irrelevant promotional questions actively degrades the customer experience. * The Ownership Mandate: The exact conversation you must have with your Store Manager to force them to conduct roleplay exercises on the sales floor. Resources & Links: * The P&L Podcast: Subscribe for free at app.hiro.fm/channel/the-p-l-podcast [https://www.google.com/search?q=https://app.hiro.fm/channel/the-p-l-podcast]. (Link also available directly in the audio). * Download the Ownership Revenue Multiplier Worksheet: Text the code word REVENUE to 9 5 6 - 8 9 7 - 9 1 9 2. * Recommended Listen: Dive: Episode 84. * Watch the Channel: Check out the YouTube channel and subscribe at @cStoreCenter.
99 episodes
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