Avalanche Live

Using Tokenized Whisky to Reshape the Collector Experience

38 min · 12. sep. 2025
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Beskrivelse

Today we talk to,Suntory Global Spirits, the parent company of Bowmore, who is redefining how luxury goods meet blockchain innovation. With Bowmore’s centuries-long legacy of whisky craftsmanship, Suntory is launching its first-ever tokenized whisky collection on Avalanche combining heritage with digital ownership. Today we’ll explore why Suntory chose Avalanche, how tokenization reshapes the collector experience, and what this milestone means for the future of luxury spirits. We’ll also dive into Bowmore’s rich history, the TOKEN2049 debut, and the exclusive experiences designed for collectors. Speakers: * Breevie – Host, Senior Social Media Manager at Ava Labs  * Teddy Joseph – Global Brand Ambassador, Scotch & Irish, Suntory Global Spirits * Alex Kong-Sing – Head of Finance, SBEAP

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episode Using Tokenized Whisky to Reshape the Collector Experience cover

Using Tokenized Whisky to Reshape the Collector Experience

Today we talk to,Suntory Global Spirits, the parent company of Bowmore, who is redefining how luxury goods meet blockchain innovation. With Bowmore’s centuries-long legacy of whisky craftsmanship, Suntory is launching its first-ever tokenized whisky collection on Avalanche combining heritage with digital ownership. Today we’ll explore why Suntory chose Avalanche, how tokenization reshapes the collector experience, and what this milestone means for the future of luxury spirits. We’ll also dive into Bowmore’s rich history, the TOKEN2049 debut, and the exclusive experiences designed for collectors. Speakers: * Breevie – Host, Senior Social Media Manager at Ava Labs  * Teddy Joseph – Global Brand Ambassador, Scotch & Irish, Suntory Global Spirits * Alex Kong-Sing – Head of Finance, SBEAP

12. sep. 202538 min
episode How Lecrae Used Blockchain to Redefine Music Ownership and Fan-First Releases cover

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Today we’re talking about how EVEN is transforming how music reaches fans — flipping the script on traditional streaming by empowering artists to sell directly to their communities. With chart-topping stars like Lecrae, J. Cole, and Smino embracing the platform, EVEN is scaling its impact with a custom Avalanche Layer 1 built with AvaCloud. This conversation will unpack why the team chose Avalanche, how this shift benefits artists and fans, and what the future of music looks like when creators own the moment.  Speakers: * Breevie – Host, Senior Marketing Manager at Ava Labs * Mag Rodriguez – CEO & Founder, EVEN * Brian Richard Griffin – Digital Operations Manager, Reach Records * Jacob Cvengros – BD Manager, Consumer Enterprise, Ava Labs

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