Axiom Alpha

How to Start a $50 Million Trade Association | Jason Haber & Mauricio Umansky

42 min · 5. apr. 2024
episode How to Start a $50 Million Trade Association | Jason Haber & Mauricio Umansky cover

Description

There is a real estate business that is currently raising $50-100 million using the OpenAI playbook: combining non-profit and for-profit entities. This real estate business isn't a brokerage though. It's a trade association! A competitor to NAR, but without NAR's drama. In today's episode of Axiom Alpha, I interview Jason Haber about how he teamed up with a celebrity cofounder to launch the American Real Estate Association (AREA). We talk about his PR strategy, how he plans to overcome NAR's network effect, and how AREA is building a community to attract new members.

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