#9 Sandy Carter on Digital Identity Innovations, Community-Centric B2B, and Trust in AI

#9 Sandy Carter on Digital Identity Innovations, Community-Centric B2B, and Trust in AI

Join us as Sandy Carter, an expert in digital innovation and Chief Operating Officer at Unstoppable Domains, shares her insights on the future of B2B marketing and buying. With a distinguished career at Amazon, IBM, and various startups, Sandy offers a deep dive into the integration of digital identities, the importance of community in B2B, and the critical role of AI in building trust. This episode examines the potential of digital twinning and the metaverse in creating immersive buyer experiences and how AI can ensure the authenticity of digital content. Sandy’s forward-thinking perspectives provide B2B professionals with the tools to leverage technology effectively while maintaining genuine customer trust and engagement. See her talk at SXSW here [https://www.youtube.com/watch?v=XfadxCZSsCc].

Introducing B2B Explorers

Hello, and welcome to B2B Explorers, the podcast where we explore the future of B2B buying, marketing, and selling. Hi everyone, I'm Nitin Julka, a B2B product manager and a former B2B buyer myself. My name is Zane Homsi, also a B2B product manager, building technology to make go to market easier and more delightful. We're thrilled to embark on this journey with you. We launched this podcast because we are deeply interested in the impact of AI on B2B buying, marketing, and selling. We call it Explorers because we don't know what the future holds. So as we explore and learn together, we wanted to bring you along on our journey. Our hope is that each episode provides you with practical takeaways and more importantly, new ways of thinking about B2B buying, marketing, and selling. We're excited to learn alongside you and share our findings, and thank you so much for joining us.

#8 Dan Horowitz: B2B Buying & Selling AI Agents, Sales-Marketing Alignment, and Buyer Focus

Join us as Dan Horowitz, an expert in both the advertising and sales spheres, delves into the evolving world of B2B buying, marketing, and selling. With a rich background in digital marketing and current leadership roles at LinkedIn, Dan offers unique insights into the alignment of sales and marketing teams, the strategic application of AI across the buying, selling & marketing processes, and the creation of compelling content that resonates deeply with B2B buyers. This episode unpacks how to harness the potential of AI to streamline sales processes and enhance buyer engagement, and why maintaining human interaction remains crucial in closing deals. Dan’s expertise provides actionable strategies for B2B professionals aiming to leverage technology while ensuring their teams deliver maximum value in an increasingly digital marketplace. Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.

#7 Andrew Covato on Scientific Marketing, the Magic of Great Creatives and the Bright Side of Data Regulation

In this episode, Andrew Covato, Founder & Managing Director of Growth By Science, shares insights from his extensive experience in ad tech at companies like Snapchat, Google, Facebook, and Netflix. He discusses the challenges and evolution of B2B marketing, emphasizing the need for improved measurement and ad efficacy. Andrew also examines the impact of AI and data regulation on marketing, advocating for a shift from correlation-based strategies to a more scientific, causality-focused approach. Looking forward, he shares his vision for the future of marketing technology, where scientific approaches and AI integration lead to more accountable and successful marketing practices. See here [⁠https://www.mediapost.com/publications/article/394122/unveiling-the-imperative-for-refined-ad-measuremen.html⁠ ] for more of Andrew's thought leadership in the space. Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.

#6 James Borow on Founder-led Marketing, AI Assistants and Omnichannel Marketing Strategies

In this episode, we're joined by James Borow, co-founder of Market AI, who shares his insights on the intersection of artificial intelligence, B2B buying, marketing, and selling. James, with his extensive experience from his time at Snapchat and through the acquisition of his ad tech business, Shift, provides a thoughtful exploration of how AI is reshaping the marketing landscape. He discusses the shift towards chat-based interfaces, the nuances of marketing automation, and the subtle yet significant impact of privacy regulations on marketing strategies. James also touches on the role of AI in streamlining marketing operations, making them more efficient and personalized. Additionally, he offers his perspective on the evolving role of marketers in this new era and the potential of augmented reality in consumer engagement. The conversation extends to his views on investment trends in AI and MarTech, emphasizing practical insights over speculation. This episode offers a clear-eyed view of the current state and future possibilities of B2B marketing in the AI age, aimed at professionals looking for grounded perspectives in the rapidly changing digital landscape. Checkout his podcast, Taking Inventory, here [https://open.spotify.com/show/3JyftL7aNBc7Q5axOdIaov?si=2aa02782e903441a]. Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.