B2B Pipeline Pioneers

From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

13 min · 22. juli 2025
episode From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny cover

Description

Cole Courson of Unify shares: * Why 30 to 40% of the pipeline should still come from AEs * How AI is amplifying, not replacing, every stage of pipeline generation * The cost of a misaligned ICP and how to fix it fast * The power of founder-led growth and how Unify invests in it * Why fewer reps + smarter AI = a better GTM strategy If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely. FOLLOW COLE COURSON ON LINKEDIN [https://www.linkedin.com/in/coleeloc/] FOLLOW MANOJ RAMNANI ON LINKEDIN [https://www.linkedin.com/in/manojramnani/]

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