How to sell identity to get rich in 2026

How to become immune to mass layoffs (30,000 jobs cut with one email)

Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe [https://www.becauseofsales.com/subscribe] Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ [https://serialsalescommunity.co/] BOS Youtube: https://www.youtube.com/@becauseofsales [https://www.youtube.com/@becauseofsales] BOS Instagram: https://www.instagram.com/becauseofsales/ [https://www.instagram.com/becauseofsales/#] BOS LinkedIn: https://www.linkedin.com/company/because-of-sales [https://www.linkedin.com/company/because-of-sales] BOS X: https://x.com/becauseofsales [https://x.com/becauseofsales] – Jake’s X: https://x.com/jakelazyrich [https://x.com/jakelazyrich] Jake’s YouTube: https://www.youtube.com/@jakelazyrich [https://www.youtube.com/@jakelazyrich] – Connect with Dylan: https://serialsales.co [https://serialsales.co] – In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down how selling changes depending on who you’re talking to — from cultural differences across countries to subtle nuances between cities like Portland, Texas, and New York. They also dive into major shifts happening in the sales world, including the rise of AI, the importance of building an audience, and why traditional career paths are becoming less stable — highlighted by massive tech layoffs across companies like Oracle, Amazon, and Microsoft. The conversation explores the real economics behind insurance sales, exposing the gap between top-line revenue and actual take-home income, and why understanding margins matters more than hype. They also discuss one of the biggest opportunities right now: selling AI-powered services like voice agents to local businesses, and how sales reps can leverage this trend to build high-margin, recurring revenue businesses. If you want to stay ahead in sales, understand where the market is going, and find new ways to make money, this episode is packed with actionable insights.

How to sell identity to get rich in 2026

Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe [https://www.becauseofsales.com/subscribe] Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ [https://serialsalescommunity.co/] BOS Youtube: https://www.youtube.com/@becauseofsales [https://www.youtube.com/@becauseofsales] BOS Instagram: https://www.instagram.com/becauseofsales/ [https://www.instagram.com/becauseofsales/#] BOS LinkedIn: https://www.linkedin.com/company/because-of-sales [https://www.linkedin.com/company/because-of-sales] BOS X: https://x.com/becauseofsales [https://x.com/becauseofsales] – Jake’s X: https://x.com/jakelazyrich [https://x.com/jakelazyrich] Jake’s YouTube: https://www.youtube.com/@jakelazyrich [https://www.youtube.com/@jakelazyrich] – Connect with Dylan: https://serialsales.co [https://serialsales.co] – In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down a powerful concept: every purchase is an identity purchase. They explore how buyers don’t just purchase products — they buy into identities, beliefs, and worldviews, whether it’s in online business, B2B software, or enterprise deals. They also dive into a mindset shift inspired by Kobe Bryant — why failure doesn’t actually exist, and how top performers detach from outcomes to focus on growth and learning. The conversation continues with how sales remains one of the most transferable and future-proof skills in a rapidly evolving AI-driven world, and why mastering sales can unlock opportunities across any industry. They also unpack the pros and cons of shortening vs extending your sales cycle, the power of inbound vs outbound strategies, and how building trust over time can dramatically increase revenue. If you want to understand buyer psychology, level up your mindset, and build long-term leverage in sales, this episode is packed with insights.

What hiring managers are REALLY looking for (not experience)

Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe [https://www.becauseofsales.com/subscribe] Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ [https://serialsalescommunity.co/] BOS Youtube: https://www.youtube.com/@becauseofsales [https://www.youtube.com/@becauseofsales] BOS Instagram: https://www.instagram.com/becauseofsales/ [https://www.instagram.com/becauseofsales/#] BOS LinkedIn: https://www.linkedin.com/company/because-of-sales [https://www.linkedin.com/company/because-of-sales] BOS X: https://x.com/becauseofsales [https://x.com/becauseofsales] – Jake’s X: https://x.com/jakelazyrich [https://x.com/jakelazyrich] Jake’s YouTube: https://www.youtube.com/@jakelazyrich [https://www.youtube.com/@jakelazyrich] – Connect with Dylan: https://serialsales.co [https://serialsales.co] – In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down the real truth behind moving from individual contributor to sales leadership — and why it’s not what most people expect. They share the biggest surprises when stepping into management, including why leadership is a completely different skill set and why you can’t “manage” someone into becoming a top performer. The conversation also dives into how perception impacts sales success, why investing in a high-quality Zoom setup can dramatically increase your close rate, and how small upgrades can create massive ROI in your career. They also challenge the idea that enterprise sales is the ultimate goal, unpack the realities behind high-stakes deals, and discuss alternative paths to making serious money in sales. Finally, they break down what actually stands out on a sales resume — from door-to-door experience to athletics, military background, and leadership roles — and how to position yourself to land better opportunities. If you’re in sales and thinking about leveling up your income, positioning, or career path, this episode is packed with real-world insights.

How to sell more by selling less

Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe [https://www.becauseofsales.com/subscribe] Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ [https://serialsalescommunity.co/] BOS Youtube: https://www.youtube.com/@becauseofsales [https://www.youtube.com/@becauseofsales] BOS Instagram: https://www.instagram.com/becauseofsales/ [https://www.instagram.com/becauseofsales/#] BOS LinkedIn: https://www.linkedin.com/company/because-of-sales [https://www.linkedin.com/company/because-of-sales] BOS X: https://x.com/becauseofsales [https://x.com/becauseofsales] – Jake’s X: https://x.com/jakelazyrich [https://x.com/jakelazyrich] Jake’s YouTube: https://www.youtube.com/@jakelazyrich [https://www.youtube.com/@jakelazyrich] – Connect with Dylan: https://serialsales.co [https://serialsales.co] – In this episode of Because of Sales, Dylan Vergara and Jake Pastick break down a powerful truth from Citadel founder Ken Griffin: “If we’re all going to eat, someone has to sell.” They dive into why sales is the foundational skill behind every successful career — from hedge fund billionaires to athletes and entrepreneurs — and why mastering it gives you leverage in any industry. The conversation also explores different paths to wealth for sales professionals, from building a “boring” agency with recurring revenue to joining high-growth companies early and riding equity to millions. They also unpack how to build demand before you need it, why referrals are the most underrated growth channel, and how “unselling” can actually increase trust and close more deals. If you're in sales and thinking about long-term wealth, leverage, and positioning, this episode is packed with practical insights.

Learn this skill to stay afloat in 2026 and beyond

Subscribe to Our Weekly Newsletter: https://www.becauseofsales.com/subscribe [https://www.becauseofsales.com/subscribe] Sponsor: The Serial Sales Community: https://serialsalescommunity.co/ [https://serialsalescommunity.co/] BOS Youtube: https://www.youtube.com/@becauseofsales [https://www.youtube.com/@becauseofsales] BOS Instagram: https://www.instagram.com/becauseofsales/ [https://www.instagram.com/becauseofsales/#] BOS LinkedIn: https://www.linkedin.com/company/because-of-sales [https://www.linkedin.com/company/because-of-sales] BOS X: https://x.com/becauseofsales [https://x.com/becauseofsales] – Jake’s X: https://x.com/jakelazyrich [https://x.com/jakelazyrich] Jake’s YouTube: https://www.youtube.com/@jakelazyrich [https://www.youtube.com/@jakelazyrich] – Connect with Dylan: https://serialsales.co [https://serialsales.co] – In this episode of Because of Sales, Dylan Vergara and Jake Pastick dive into the rapid shift happening in the sales world as AI tools, custom software, and automation start giving sellers massive leverage. Dylan shares how he built a custom AI sales chatbot using Claude, GitHub, and transcripts from real customer success stories — turning it into a lead magnet that can answer objections, educate prospects, and sell without pressure. They also break down the concept of “vibe coding”, why sellers should learn basic AI tool building, and why sales skills are still the real moat in a world where anyone can build software. The conversation also covers executive presence on sales calls, conviction in high-stakes deals, building side income through consistent compounding, and why most entrepreneurs underestimate the power of sales skills. If you're a seller trying to stay ahead of the AI curve while building leverage in your career, this episode is packed with insights you don’t want to miss.