Episode 17: Human-Centered Financial Advice

Introductory Episode: The Next Frontier of Behavioral Economics

In the Behavioral Economics Today Podcast pilot episode, Leon Morales had a conversation with Hugh Massie to introduce the vision and direction of the series. This episode explores the evolution of behavioral economics and its intersection with artificial intelligence, behavioral science, and human decision making. It highlights how behavioral data, personalization, and applied behavioral economics are shaping the future of organizations and advisory systems. Key themes discussed include: • The evolution of behavioral economics over the past decades • The shift from understanding human behavior to leveraging behavioral data at scale • The emergence of AI as a catalyst for behavioral personalization • Why behavior is central to all decisions, interactions, and outcomes • The importance of aligning quantitative data with qualitative human factors • The future of behavioral intelligence in organizations and leadership Hugh Massie shares his perspective on why behavior is everything and how organizations can unlock better decision making by understanding the human behind every data point. The conversation introduces the concept of behavioral data as “liquid gold” and its role in transforming personalization and economic outcomes. This pilot episode establishes the foundation for future discussions on behavioral economics, AI, leadership, and human-centered decision making. #BehavioralEconomics #Podcast #HughMassie #LeonMorales #AI #Leadership #HumanBehavior #DNABehavior #FutureOfWork

Episode 17: Human-Centered Financial Advice

In the latest episode of Behavioral Economics Today Podcast, Hugh Massie had the privilege of speaking with Frank Corrado, Founder & CEO of Pivot Point, about why behavior should be viewed as the foundation of the entire advisory system. This conversation goes beyond theory and explores what happens when organizations design for real human behavior rather than assumptions. Key topics discussed include: • Why financial behavior is hardwired and most visible under stress • The gap between “knowing the client” and designing for real behavior • The concept of a Behavioral Operating Layer (BOL) • Why humanization, not personalization, is the future One of the most powerful insights from the episode: “Understanding does not lead to action. Design does.” If you are in leadership, financial services, coaching, or any field where decisions matter, this episode offers valuable insights into how behavior shapes outcomes. Tune in now and discover why the future of advisory systems starts with understanding human behavior. #Podcast #BehavioralEconomics #Leadership #FinancialServices #HumanBehavior #DNABehavior #HughMassie #PivotPoint #FrankCorrado

Episode 16: AI Adoption Must Stay Human First

In the latest episode of Behavioral Economics Today, Hugh Massie speaks with Mark Stelzner, Founder of IA, about why successful AI transformation must remain human-first. They explore: • How leaders build trust during AI adoption • Why organizations must deconstruct how work really happens • The decision-making inflection points that shape transformation • The behavioral biases that derail change The future of AI isn’t about replacing humans—it’s about redesigning work so human judgment, trust, and curiosity become the real competitive advantage. #BETodayPodcast #HughMassie #MarkStelzner #AI #Leadership #BehavioralEconomics #FutureOfWork #DNABehavior

Episode 15: Trust Flow

In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Jeff Morris, creator of the TrustFlow™ Method, about how trust impacts team performance. They explore: • Micro-Trust Activations™ • The 12 Cs of TrustFlow™ • NeuroTrust and behavioral flow • How trust reduces friction and increases performance velocity If trust lowers transaction costs, building it intentionally may be one of the highest ROI leadership investments.

Episode 14: The Hypocrisy Trap

In this podcast episode, Hugh Massie interviews Michael Hallsworth, author of The Hypocrisy Trap, as they explore why calling out hypocrisy often feels righteous, but can quietly sabotage progress. Hypocrisy is not always a failure. Sometimes it is the price of learning, changing, and leading. Worth reflecting on, especially in polarized times.