Behind the Sound

Behind the Sound Episode 4: Interview with Emma Kramer of Sierra Nevada

31 min · 24. mar. 2026
episode Behind the Sound Episode 4: Interview with Emma Kramer of Sierra Nevada cover

Description

In this episode, host Annika Dietiker talks to Emma Kramer of Sierra Nevada. When you think of Sierra Nevada Brewing, you probably think of iconic craft beer, sustainability, and a brand that’s been shaping the industry for decades. I had the pleasure of meeting with Sierra Nevada Social Media Manager, Emma Kramer, about how she uses the power of sound and other senses to narrate the brand’s online identity. It’s safe to say Emma’s day-to-day is packed – she manages 8 different accounts and the brands within the Sierra Nevada portfolio (and we’re grateful she took time out of her day to chat!). She explained how different beers have their own brand identities, whether it be the outdoorsy Pale Ale or the zesty Citra Little Thing.

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episode Behind the Sound Episode 4: Interview with Emma Kramer of Sierra Nevada artwork

Behind the Sound Episode 4: Interview with Emma Kramer of Sierra Nevada

In this episode, host Annika Dietiker talks to Emma Kramer of Sierra Nevada. When you think of Sierra Nevada Brewing, you probably think of iconic craft beer, sustainability, and a brand that’s been shaping the industry for decades. I had the pleasure of meeting with Sierra Nevada Social Media Manager, Emma Kramer, about how she uses the power of sound and other senses to narrate the brand’s online identity. It’s safe to say Emma’s day-to-day is packed – she manages 8 different accounts and the brands within the Sierra Nevada portfolio (and we’re grateful she took time out of her day to chat!). She explained how different beers have their own brand identities, whether it be the outdoorsy Pale Ale or the zesty Citra Little Thing.

24. mar. 202631 min