AI Is Replacing Traditional Media for Executives Losing to Creators with Mary Ann Halford

How to Build a New Sport That Gets Millions of Views Without Advertising with Paul Rigault

In this episode of the podcast, host Massimo Marinelli [https://www.linkedin.com/in/massimo-marinelli-803274/] speaks with Paul Rigault [https://www.linkedin.com/in/paul-rigault-49a6b6302/], the Chief Executive Officer at DØDS Diving League [https://www.linkedin.com/company/dodsdivingleague/]. Originating in Norway, the league blends traditional diving with freestyle tricks, creating a unique and high-energy sport. Paul shares how the sport grew from a grassroots movement into a global league with an athlete-first approach and a focus on engaging Gen Z audiences through social media. Paul also discusses the league's competition formats, including individual and team-based events. With partnerships like ESPN and millions of views through athlete-driven content, DØDS Diving is positioning itself for future growth. The conversation covers the league’s ambitions, including the goal of becoming an Olympic sport by 2032 and expanding through collegiate tours. Key Takeaways: * DØDS Diving is redefining freestyle diving with a focus on athletes and social media, reaching millions of viewers. * The league’s grassroots origins have grown into a global platform, expanding from Norway to the US and beyond. * A shift from individual competitions to team-based formats has added excitement and drama. * Social media and athlete-driven content are key to the league’s success, with over 20 million views per event. * The league’s future goals include establishing collegiate tours and targeting Olympic inclusion by 2032. Noteworthy Quotes: * "We’re doing the same to aquatic sports as snowboarding did to skiing in the '90s." – Paul Rigault * "Athletes are at the heart of everything we do. This is athlete-first, athlete-driven." – Paul Rigault * "The dream is to have DØDS Diving in the Olympics in 2032." – Paul Rigault * "Our competition isn’t other sports; our competition is attention." – Paul Rigault Key Timestamps: 00:00 - Introduction to Paul Rigault and DØDS® Diving League 02:02 - What is DØDS Diving? The sport’s origins and evolution. 07:13 - Athlete-first approach and the importance of social media in the sport’s growth. 08:57 - Introduction of team-based competitions. 10:55 - Media distribution strategies and athlete-driven content. 17:51 - Plans for collegiate tours and Olympic aspirations. 20:36 - DØDS® Diving League business model and revenue generation. 27:39 - Final Thoughts Connect with the Guest, Paul Rigault: * Paul Rigault LinkedIn: https://www.linkedin.com/in/paul-rigault-49a6b6302/ [https://www.linkedin.com/in/paul-rigault-49a6b6302/] * DØDS Diving League LinkedIn: https://www.linkedin.com/company/dodsdivingleague/ [https://www.linkedin.com/company/dodsdivingleague/] * DØDS Diving League Website: https://dodsdivingleague.com/ [https://dodsdivingleague.com/] * DØDS Diving League Instagram: https://www.instagram.com/dodsdivingleague/ [https://www.instagram.com/dodsdivingleague/] Connect with the Host, Massimo Marinelli: * LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/ [https://www.linkedin.com/in/massimo-marinelli-803274/] * Instagram: https://www.instagram.com/mass.marinelli [https://www.instagram.com/mass.marinelli] Follow Halford Media Advisory: * LinkedIn: https://www.linkedin.com/company/halford-media-advisory/ [https://www.linkedin.com/company/halford-media-advisory/] * Website: https://www.halfordmediaadvisory.com/ [https://www.halfordmediaadvisory.com/] More from Berkida Ventures: * Website: https://sites.google.com/view/berkida-ventures/ [https://sites.google.com/view/berkida-ventures/] * Substack: https://theberkidabrief.substack.com/ [https://theberkidabrief.substack.com/] * LinkedIn: https://www.linkedin.com/company/berkida-ventures/ [https://www.linkedin.com/company/berkida-ventures/] * Email: info@berkida-ventures.com [info@berkida-ventures.com] Follow the Podcast: * Apple Podcast: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 [https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221] * Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448 [https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448]

AI Is Replacing Traditional Media for Executives Losing to Creators with Mary Ann Halford

In this episode of Berkida Ventures Podcast, host Massimo Marinelli [https://www.linkedin.com/in/massimo-marinelli-803274/] speaks with Mary Ann Halford [https://www.linkedin.com/in/maryannhalford/], a Founder and Managing Principal at Halford Media Advisory [https://www.linkedin.com/company/105807409/], Strategic Advisor at mediaforgrowth (MFG) [https://www.linkedin.com/company/mediaforgrowth/] & Board Member at Cineverse [https://www.linkedin.com/company/cinedigm/]. The conversation explores the changing landscape of broadcasting, the future of AI in production and distribution, and the ongoing mergers and acquisitions in the entertainment sector, including the Paramount and Warner Brothers deal. Mary Ann shares her insights on the evolving role of AI, the increasing importance of consolidation in the media industry, and how sports broadcasting is being redefined through technology. The discussion also touches on the growing influence of AI on creativity, sports broadcasting, and the broader media ecosystem. Key Takeaways: * The ongoing challenges and opportunities surrounding the Paramount-Warner Brothers merger and regulatory hurdles * The critical role of AI in production: how it’s shaping the creative process and distribution channels * Why consolidation in the media industry is inevitable, especially with tech giants entering the space * AI’s impact on sports broadcasting and the future of personalised viewing experiences * The significance of sports content in the broader entertainment ecosystem * The future of broadcasting: What traditional media companies must do to keep up with rapid tech advancements Noteworthy Quotes: * “AI is both a challenge and a massive opportunity. It’s going to change the economics of certain roles.” – Mary Ann Halford * “The best businesses today know how to harness fandom. They understand their audience and super-serve them.” – Mary Ann Halford * “In the world of AI, the human element will always be needed for judgment, especially in recruitment and hiring decisions.” – Mary Ann Halford * “The future of media will be shaped by personalisation. It’s not just about watching a game; it’s about choosing the experience you want.” – Mary Ann Halford * “AI can streamline processes, but it can’t replace the nuanced decisions made by humans.” – Mary Ann Halford * “You can’t ignore the power of AI in driving production costs down, but it’s important to maintain human connection in the creative process.” – Mary Ann Halford Key Timestamps: 00:00 - Introduction to Mary Ann Halford and her expertise in entertainment and media 02:23 - The Paramount-Warner Brothers merger and its challenges 07:34 - The role of AI in broadcasting and its impact on production and distribution 11:16 - The growing trend of consolidation in the media industry 13:47 - AI in the creator economy and its role in shaping the future of content creation 20:37 - The importance of customer discovery in the early stages of a startup 21:30 - Reflections on the role of AI in the creative side of the entertainment industry 25:11 - The future of AI in media and its potential to disrupt traditional business models 27:06 - Mary Ann’s perspective on how companies can stay competitive in an increasingly AI-driven world Connect with the Guest, Mary Ann Halford: * LinkedIn Mary Ann Halford: https://www.linkedin.com/in/maryannhalford/ [https://www.linkedin.com/in/maryannhalford/] * X: https://x.com/MaryAnnHalford [https://x.com/MaryAnnHalford] * mediaforgrowth (MFG) LinkedIn: https://www.linkedin.com/company/mediaforgrowth/ [https://www.linkedin.com/company/mediaforgrowth/] * mediaforgrowth (MFG) Website: https://www.mediaforgrowth.co/ [https://www.mediaforgrowth.co/] * Cineverse LinkedIn: https://www.linkedin.com/company/cinedigm/ [https://www.linkedin.com/company/cinedigm/] * Cineverse Website: https://www.cineverse.com/ [https://www.cineverse.com/] Show’s Mentioned By Mary Ann Halford: * Website: https://www.c21media.net/news/jiohotstars-ai-made-indian-mythological-microdrama-receives-mixed-response-online/ [https://www.c21media.net/news/jiohotstars-ai-made-indian-mythological-microdrama-receives-mixed-response-online/] * LinkedIn: https://www.linkedin.com/posts/chaharnishant11_ai-innovation-indianculture [https://www.linkedin.com/posts/chaharnishant11_ai-innovation-indianculture] Connect with the Host, Massimo Marinelli: * LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/ [https://www.linkedin.com/in/massimo-marinelli-803274/] Follow Halford Media Advisory: * LinkedIn: https://www.linkedin.com/company/halford-media-advisory/ [https://www.linkedin.com/company/halford-media-advisory/] * Website: https://www.halfordmediaadvisory.com/ [https://www.halfordmediaadvisory.com/] More from Berkida Ventures: * Website: https://sites.google.com/view/berkida-ventures/ [https://sites.google.com/view/berkida-ventures/] * Substack: https://theberkidabrief.substack.com/ [https://theberkidabrief.substack.com/] * LinkedIn: https://www.linkedin.com/company/berkida-ventures/ [https://www.linkedin.com/company/berkida-ventures/] * Email: info@berkida-ventures.com [info@berkida-ventures.com] Follow the Podcast: * Apple Podcast: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 [https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221] * Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448 [https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448]

The Sport Will Collapse Without Better Governance and Smarter Investment with Michael Broughton

In this episode of Berkida Ventures Podcast, host Massimo Marinelli [https://www.linkedin.com/in/massimo-marinelli-803274/] speaks with Michael Broughton [https://www.linkedin.com/in/michaelcbroughton/], Co-Founder & Partner at Sports Investment Partners [https://www.linkedin.com/company/sports-investment-partners/], former Senior Advisor at FIFA, Advisor to Recast, APEX, Krause House DAO, and Founding Member of Mercury 13, and an experienced investor and advisor across the global sports industry. The conversation explores the structural disconnect between governance and operations in sport, how investors should think about financial realities, and why infrastructure and women’s sports are emerging as key areas of opportunity. Michael also shares insights on ownership models, institutional capital entering the space, and the long-term structural shifts that could reshape the sports ecosystem. Key Takeaways: * Governance in sports functions more like a political system than a traditional business structure * Investors often misunderstand fan dynamics and the true financial drivers of sports organisations * Stadium infrastructure and surrounding real estate are becoming central to value creation * Women’s sports present high-growth, startup-like opportunities but require different KPIs * Institutional capital is reshaping sports, but rising debt and the cost of capital pose risks Noteworthy Quotes: * “Governance in sport is effectively a political organisation seeking re-election.” * “The fan is not the primary stakeholder at the governance level.” * “If you deliver success on the pitch, fans will forgive almost everything.” * “Women’s football is the same game, but a different product.” * “Every empire falls, the question is which one, and when.” Key Timestamps: 00:00 - Introduction and Michael Broughton’s background 02:24 - Governance vs. day-to-day operations in sport 05:35 - The Super League and control of competitions 07:15 - Investor misconceptions in sports 11:34 - Player unions and financial sustainability 12:53 - Ownership models and governance approaches 15:57 - Stadium infrastructure and real estate strategy 21:00 - Investment case for women’s sports 26:45 - Sports as an asset class and institutional capital 31:09 - Future risks, bankruptcies, and structural shifts 33:18 - New formats, esports, and evolving fan behaviour 34:47 - Closing thoughts Connect with the Guest, Michael Broughton: * Michael Broughton LinkedIn: https://www.linkedin.com/in/michaelcbroughton/ [https://www.linkedin.com/in/michaelcbroughton/] * Sports Investment Partners LinkedIn: https://www.linkedin.com/company/sports-investment-partners/ [https://www.linkedin.com/company/sports-investment-partners/] Connect with the Host, Massimo Marinelli: * LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/ [https://www.linkedin.com/in/massimo-marinelli-803274/] Follow Halford Media Advisory: * LinkedIn: https://www.linkedin.com/company/halford-media-advisory/ [https://www.linkedin.com/company/halford-media-advisory/] * Website: https://www.halfordmediaadvisory.com/ [https://www.halfordmediaadvisory.com/] More from Berkida Ventures: * Website: https://sites.google.com/view/berkida-ventures/ [https://sites.google.com/view/berkida-ventures/] * Substack: https://theberkidabrief.substack.com/ [https://theberkidabrief.substack.com/] * LinkedIn: https://www.linkedin.com/company/berkida-ventures/ [https://www.linkedin.com/company/berkida-ventures/] * Email: info@berkida-ventures.com [info@berkida-ventures.com] Follow the Podcast: * Apple Podcast: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 [https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221] * Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448 [https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448]

How Sophisticated Investors Are Turning Football Clubs into Strategic Assets with Hadrien Perazzini

In this episode, host Massimo Marinelli [https://www.linkedin.com/in/massimo-marinelli-803274/] speaks with Hadrien Perazzini [https://www.linkedin.com/in/hadrien-perazzini/], Founder of Lake38 Advisory [https://www.linkedin.com/company/lake38-advisory/] and previously with Arsenal Football Club [https://www.linkedin.com/company/arsenal-f-c/?originalSubdomain=uk] and National Basketball Association (NBA) [https://www.linkedin.com/company/national-basketball-association/], a sports industry executive with experience across football clubs, IMG, and the NBA. The discussion explores the structural differences between European football and U.S. franchise leagues, the growing role of institutional capital in sports, and how investors are approaching clubs as portfolio assets. Hadrien also shares insights on the NBA governance model, the potential launch of NBA Europe, and the long-term trends shaping the future of sports investment. Key Takeaways: * European football’s promotion and relegation model creates strong storytelling but financial volatility * U.S. leagues prioritize stability through centralized governance and revenue sharing * Institutional investors increasingly treat sports teams as portfolio assets * Player trading and academy strategy remain critical to club financial sustainability * Direct-to-consumer media and fan data ownership will shape the next decade of sports Noteworthy Quotes: * “Sports is an incredible source of stories and emotions, but it’s also a very untraditional business.” * “European football’s meritocratic system fuels the storytelling, but it also creates financial volatility.” * “In the NBA model, every stakeholder is aligned around the same objective: growing revenue, profitability, and valuations.” * “Clubs today are increasingly being viewed as portfolio assets rather than just sporting institutions.” * “Successful sports investors come with an operational thesis, not just a financial one.” Key Timestamps: 00:00 - Introduction and Hadrien’s background 04:30 - European vs. U.S. league models 11:08 - Institutional investment in football 16:18 - Player trading and club strategy 20:33 - Lessons from the NBA governance model 24:21 - NBA Europe and basketball’s future 34:17 - How investors should approach sports assets 37:55 - Final Thoughts Follow our guest, Hadrien Perazzini: * LinkedIn: https://www.linkedin.com/in/hadrien-perazzini/ [https://www.linkedin.com/in/hadrien-perazzini/] * Lake38 Advisory LinkedIn: https://www.linkedin.com/company/lake38-advisory/ [https://www.linkedin.com/company/lake38-advisory/] * ZATAP by collectID LinkedIn: https://www.linkedin.com/company/zatap/ [https://www.linkedin.com/company/zatap/] * ZATAP by collectID Website: https://zatap.io/ [https://zatap.io/] Connect with the Host Massimo Marinelli: * LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/ [https://www.linkedin.com/in/massimo-marinelli-803274/] Follow Halford Media Advisory: * LinkedIn: https://www.linkedin.com/company/halford-media-advisory/ [https://www.linkedin.com/company/halford-media-advisory/] * Website: https://www.halfordmediaadvisory.com/ [https://www.halfordmediaadvisory.com/] More from Berkida Ventures: * Website: https://sites.google.com/view/berkida-ventures/ [https://sites.google.com/view/berkida-ventures/] * Substack: https://theberkidabrief.substack.com/ [https://theberkidabrief.substack.com/] * LinkedIn: https://www.linkedin.com/company/berkida-ventures/ [https://www.linkedin.com/company/berkida-ventures/] * Email: info@berkida-ventures.com [info@berkida-ventures.com] Follow the Podcast: * Apple Podcast: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 [https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221] * Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448 [https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448]

Football is the Next Big Asset Class for Global Investors to Enter with Sasha Ryazantsev

In this episode, host Massimo Marinelli [https://www.linkedin.com/in/massimo-marinelli-803274/] sits down with Sasha Ryazantsev [https://www.linkedin.com/in/sasha-r-90707216b/], former Chief Finance and Commercial Officer of Everton and current CFO advisor to Burnley Football Club [https://www.linkedin.com/company/burnleyofficial/], to unpack the financial realities shaping modern football. Moving beyond headlines, the conversation focuses on investor-driven themes including financial sustainability, UEFA’s evolving cost control framework, and the rapid rise of multi-club ownership structures. Sasha explains what financial sustainability truly means in practice, not simply complying with regulations, but achieving on-pitch performance without recurring capital injections. The discussion dives into the shift from traditional profitability rules to UEFA’s 70% Squad Cost Ratio, the regulatory tension between UEFA and the Premier League, and how newly qualified European clubs face structural pressure under the new system. Key Takeaways: 1. Financial sustainability means delivering sporting performance without permanent reliance on new equity or debt injections 2. UEFA’s 70% Squad Cost Ratio shifts focus from accounting losses to revenue-linked cost control 3. Newly qualified European clubs face structural challenges moving from domestic rules to stricter UEFA thresholds 4. Stadium investments can boost matchday revenue but are increasingly difficult to justify on return-on-capital grounds 5. Multi-club ownership can create player trading and financial diversification synergies, but only if structured strategically Key Timestamps: 00:00 - Introduction and Sasha’s background in football finance 05:03 - From profitability rules to squad cost ratios 10:47 - How the 70% UEFA Squad Cost Ratio works 13:59 - Infrastructure investment vs. squad spending 16:00 - Premier League vs. UEFA regulatory overlap 17:03 - The rise of multi-club ownership structures 19:30 - Where real MCO synergies exist 23:52 - European qualification risks within MCO models 26:16 - Group-level finance and diversification benefits Follow our guest, Sasha’s Ryazantsev: 1. LinkedIn: https://www.linkedin.com/in/sasha-r-90707216b/ [https://www.linkedin.com/in/sasha-r-90707216b/] 2. Burnley Football Club LinkedIn: https://www.linkedin.com/company/burnleyofficial/ [https://www.linkedin.com/company/burnleyofficial/] Connect with the Host Massimo Marinelli: 1. LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/ [https://www.linkedin.com/in/massimo-marinelli-803274/] Follow Halford Media Advisory: 1. LinkedIn: https://www.linkedin.com/company/halford-media-advisory/ [https://www.linkedin.com/company/halford-media-advisory/] 2. Website: https://www.halfordmediaadvisory.com/ [https://www.halfordmediaadvisory.com/] More from Berkida Ventures: 1. Website: https://sites.google.com/view/berkida-ventures/ [https://sites.google.com/view/berkida-ventures/] 2. Substack: https://theberkidabrief.substack.com/ [https://theberkidabrief.substack.com/] 3. LinkedIn: https://www.linkedin.com/company/berkida-ventures/ [https://www.linkedin.com/company/berkida-ventures/] 4. Email: info@berkida-ventures.com [info@berkida-ventures.com]