Gus Ferguson: Is AI in Marketing Just One Giant Efficiency Hack?

Oren Greenberg: Why AI is a "Brilliant Idiot" in B2B Marketing

In this episode of Between 0 and 1, we sit down with Oren Greenberg, a go-to-market engineering advisor with over 20 years of experience. Despite using AI daily to build massive growth engines, Oren admits he has an extreme love/hate relationship with the technology.We dive deep into why Oren calls current AI models "brilliant idiots", capable of mind-blowing, 100x ROI tasks one minute, and pulling-your-hair-out hallucinations the next. If you're tired of the AI hype and want to hear how real marketers are actually using these tools to drive revenue, this episode is for you.Topics covered in this episode: ▪ The "AI Gap": Why most marketing teams only score a 40-60% on AI maturity. ▪ Surviving "Tool Chaos" in a landscape of over 29,000 AI websites. ▪ How AI video avatars are replacing SDRs for small businesses. ▪ Why Google Colab might be the most powerful, under-utilized free AI tool right now. ▪ Will the "Dead Internet" theory actually happen?Connect with Oren: YouTube: @marketingoreo LinkedIn: Oren Greenberg

Pedro Vendette on Teaching Kids AI, “Vibe Coding” and the Coming Job Shift

From the Amazon rain forest to engineering school in Italy, Pedro Vendette moves fast: learning Italian in three months, building robot dogs for fun, and running many ideas in parallel. In this episode of Between 0 and 1, we talk about teaching kids to use AI as a superpower, turning imagination into real robotics projects (even if their first idea is a robot with a machine gun). We also go into “vibe coding”, human-assisted programming, why AI-written code still needs real ownership, and whether we’re heading toward a job apocalypse, or a productivity renaissance. Pedro shares how he uses AI as a second brain, where he thinks today’s models sit on a scale from 0 to 1, and why combining a curious human with AI can feel like 2

Gus Ferguson: Is AI in Marketing Just One Giant Efficiency Hack?

What happens when a marketing engine is built entirely on AI? Gus Ferguson, founder of Ascendant, joins us to talk about the reality of the "Architect" era. We step away from the hype to look at how AI in marketing is actually changing the day-to-day. We go from replacing the "dread" of first drafts to rethinking what a junior role even looks like in 2026. The Highlights: * The Death of the First Draft: Why "correctly orchestrated" AI is now more reliable than 90% of human-written content. * From Doing to Architecture: Moving from a world of "AI-assisted humans" to "human-assisted AI." * The New SEO: Why the future of being found isn't about keywords, but about Large Language Model Optimization (LLMO), using the same E-E-A-T principles . * Trust as Currency: How to navigate a "Dead Internet" flooded with bot content. * The 0.75 Reality: Will we finally reaching the point where AI is as smart as we are?