Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital
Host Mickey Shuey examines how the Indiana Fever are capitalizing on unprecedented momentum — not just to win games, but to rebuild their roster, reshape their brand and redefine what’s possible in women’s professional sports. From a bold offseason overhaul to a dramatic rise in sponsorships and fan engagement, this episode details how the franchise is laying the groundwork for long-term success on and off the court. Featuring Fever executives Kelly Krauskopf and Amber Cox, Pacers Sports & Entertainment CEO Mel Raines, marketing strategist Ken Ungar and Cheez-It brand director Cara Tragseiler, the episode explores the business mechanics behind the Fever’s transformation — and what it signals for the WNBA’s future. * Start your dollar a week trial now at IBJ.com/trialoffer [www.IBJ.com/trialoffer] * Check out our event lineup and register now at IBJ.com/Register [www.IBJ.com/Register%20] * Discover which programs are accepting nominations now at IBJ.com/Nominate [www.IBJ.com/Nominate]
6 episodes
Comments
0Be the first to comment
Sign up now and become a member of the Beyond Clarkonomics: How the Fever’s evolution is transforming a sports capital community!