Ep #70 - The one timing mistake that's killing your referrals (and it's not your marketing)

Ep #74 - The 3 Hidden Leaks Costing You Patients While You're Still Growing

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] You can add ten new patients this month and still be losing ground. That's the uncomfortable truth Jody opens with in episode one of a brand-new six-part series on the marketing and sales gaps quietly draining revenue out of hormone and functional medicine clinics. For thirty years, Jody's job has been telling business owners that more customers is the answer to slow growth. In this episode, she flips that script. Using the image of a leaky bucket — one hole for lead follow-up, one for patient experience, one for retention — she shows exactly how a clinic can spend more on marketing every month and still fail to grow, because the water is pouring right back out the bottom. Jody pulls from real stories along the way, including a formative lesson from her mother's fax machine, the "date your patients" philosophy she borrowed from her own nineteen-year marriage, and the retention tactics — including a thirteen-touch patient automation and a monthly event called Wellness Matters — that she built at her own hormone clinic in Orlando. This episode kicks off a new run of Thursday episodes dedicated to marketing, and it sets up everything that's coming: how to actually diagnose where your bucket is leaking, and what to do about each hole, one at a time. Topics covered: — Why "get more patients" is often the wrong answer to a growth problem — The three follow-up categories most clinics fall into, and why the middle one doesn't work anymore — A simple hour-long exercise to map your entire patient experience — How to build a retention system that keeps patients for years, not months — The real math behind patient lifetime value and word-of-mouth growth Connect with Jody: www.acceleratedmedicalpractices.com https://www.instagram.com/acceleratedmedicalpractices https://www.facebook.com/acceleratedmedicalpractices This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #73 - Stop Firefighting: The Business System Behind Every Scalable Clinic

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] You didn't open a hormone clinic to spend your days putting out fires.       This week Jody sits down with Meryl Simmons — a former audiologist turned Professional EOS® Implementer and business coach at ClarityCoach.io. Before she ever coached a clinic, Meryl spent over a decade on the commercial side of healthcare, including a stretch where her company grew from $70 million to $200 million in three years — and doubled headcount without any structure behind it. That chaos is exactly what she now helps practice owners avoid. Jody and Meryl dig into the Entrepreneurial Operating System (EOS) — the framework behind the book Traction — and what it actually looks like inside a hormone clinic or multi-location practice. They talk about the "room's not on fire, but something's not right" feeling that hits growing practices, how to tell if you've got the right people in the wrong seats, and why a simple 90-day planning tool might be the single biggest unlock for a practice that's stuck. Topics covered:        • Why rapid growth without structure eventually breaks (Meryl's $70M-to-$200M story) • The six components every business needs: Vision, People, Data, Issues, Process, Traction • The People Analyzer: how to know if someone is a culture fit, a skills fit, both, or neither • Quarterly Conversations: turning performance reviews into real, ongoing accountability • What "Rocks" are, and how to choose 90-day goals that actually move revenue • The specific signs it's time to bring in outside help — before you hit a real ceiling        Connect with Meryl: Website: claritycoach.io Email: meryl@claritycoach.io LinkedIn: https://www.linkedin.com/in/merylsimmons/ Free 30-Minute Clarity Call: https://claritycoach.io/contact-me/ This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #72 - A Tribute to Jack Latvala: The Hardest Job I Ever Loved

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] This is not our usual episode. On my mom's birthday — twelve years after losing her — I found out my first boss and my mentor, Jack Latvala, had passed away. I hadn't spoken to him in over twenty-five years. But the second I heard, twenty-five years of memories came flooding back, because this man is one of the reasons I'm an entrepreneur at all. Jack Latvala was a former Florida state senator and political power broker, and before any of that — the man who hired a twenty-two-year-old copywriter he'd never met off a single phone call. He was also, by every definition, a tough, demanding, sometimes inappropriate boss who taught me more about business, integrity, and building a career than almost anyone else in my life. In this episode, I'm telling you the stories: the intercom scream that changed how I work forever, the $100,000 mistake that taught me about honesty and checks and balances, the campaign nights that taught me how to celebrate a win, and the complicated truth about a man who was both generous and deeply flawed. This isn't a hormone clinic episode. It's not a business tactics episode. It's a tribute — and an honest look at how the people who shape us rarely fit into neat categories. What we cover: The 1992 phone call that started it all Why "failure is not an option" almost broke me — and what it built instead The $100,000 envelope mistake and the lesson in ownership How Jack quietly took care of his lowest-paid employees Learning to be "at choice" instead of a victim The complicated, honest truth about his legacy We'll be back to our regular programming next week. Thanks for listening to this one with me. This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #71 - The 90-Day Rule That Actually Grows Your Hormone Clinic

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] Ever looked at your marketing spend and thought, "What am I even doing this for?" Jody has too.  More often than you'd think.  Even after thirty years as a marketer and a lifetime as an entrepreneur. In this solo Monday episode, Jody breaks down the single biggest mistake she sees hormone and functional medicine practice owners make with their marketing: switching tactics before they've had time to work. She walks through why consistency — not the "right" tactic — is what actually separates thriving practices from ones running on fumes, how to track the KPIs that tell you whether to stay the course or make a small adjustment, and three completely free marketing actions you can start this week using nothing but the questions your own patients ask you every day. Jody also shares a story from her twenties running fundraising for the Muscular Dystrophy Association — and a "Thursday clinic" ritual that taught her something about staying connected to purpose that she still uses to run Accelerated Medical Practices decades later. This one's for you if you've ever tried something in your marketing, given up after a few weeks, and decided it "just doesn't work for your practice." Jody thinks it wasn't the tactic. It was the timeline. Topics covered: - Why tactic-hopping is the #1 marketing mistake hormone clinic owners make - The mindset shift needed to invest in marketing before you see a return - How to track KPIs without a marketing degree (or a ton of extra time) - Three free, no-budget marketing actions you can start this week - Why your lead follow-up sequence should run six months, not six touches - Jodys Muscular Dystrophy Association story and the "Thursday clinic" ritual - A weekly journaling exercise to reconnect with why you started your clinic - The marathon mindset for building a business that lasts Want more frameworks like this? Join The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ Connect with Jody: https://acceleratedmedicalpractices.com/ https://www.instagram.com/acceleratedmedicalpractices/ https://www.facebook.com/acceleratedmedicalpractices https://www.linkedin.com/company/accelerated-medical-practices/ This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...

Ep #70 - The one timing mistake that's killing your referrals (and it's not your marketing)

Send us Fan Mail [https://www.buzzsprout.com/2530417/fan_mail/new] Most clinic owners are approaching referrals and reviews completely backwards, and it's costing them thousands in marketing spend they don't need to be spending. In this Thursday 5er, Jody breaks down one of the most overlooked growth levers in a cash-pay practice: timing. Not whether you ask for referrals and reviews, but when. She explains why asking too early in the patient journey gets you lukewarm results (or none at all), and why the 6-8 week follow-up mark is where the magic actually happens. Jody shares a real example from a provider she worked with who flipped their ask timing and went from getting reviews "once in a blue moon" to having them come in consistently, just by moving the ask to the moment patients were actually living their transformation instead of just hoping for one. You'll also hear why the language of the “ask” matters as much as the timing, and why making the patient the hero of their own story (instead of crediting the treatment) is what actually drives advocacy. Topics covered: - Why asking for reviews or referrals too early backfires - The exact moment in the patient journey to make the ask - A real clinic example: from rare reviews to consistent ones - How to script the ask so it feels like a celebration, not a favor - Why patient ownership of their results drives more advocacy than praising your protocol Jody offers a done-for-you ask script to anyone who wants it; details in the episode. Connect with Jody: Email: jody@acceleratedmedicalpractices.com The Accelerator: https://accelerator.acceleratedmedicalpractices.com/ Instagram: https://www.instagram.com/acceleratedmedicalpractices/ [https://www.instagram.com/acceleratedmedicalpractices/] Facebook: https://www.facebook.com/acceleratedmedicalpractices LinkedIn: https://www.linkedin.com/in/jodybethlayne/ This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here [https://solutions.acceleratedmedicalpractices.com/podcast-page.html] and let's connect!  Or email Jody at Jody@AcceleratedMedicalPractices.com.  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com [https://acceleratedmedicalpractices.com/] For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report [https://acceleratedmedicalpractices.com/get-the-amp-report/] Instagram [https://www.instagram.com/acceleratedmedicalpractices/] Facebook [https://www.facebook.com/acceleratedmedicalpractices] LinkedIn [https://www.linkedin.com/company/accelerated-medical-practices/] YouTube [https://www.youtube.com/@AcceleratedMedicalPractices] Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator [https://accelerator.acceleratedmedicalpractices.com/] - A free membership site filled with on demand course content to allow you to learn what you need, when yo...