Beyond the Big Agencies

From Clinician to CEO: Building Renew Allied

24 min · 7. apr. 2026
episode From Clinician to CEO: Building Renew Allied cover

Description

In this episode, I’m joined by Melissa Denning, founder of Renew Allied, a therapist-owned contracting company that has grown from a private practice into a multi-state business working with schools. Melissa shares what it actually looked like to transition out of traditional clinical work and into building a business that supports both therapists and schools—without compromising on pay, ethics, or quality of care. We talk through the real decisions behind growth: when to raise your rates, when to hire, how to approach negotiations, and what it takes to step into RFPs with confidence. If you’ve ever wondered what scaling a therapy business actually looks like behind the scenes—this conversation pulls it back. KEY TAKEAWAYS Melissa’s journey from private practice to building Renew Allied How pricing decisions impact long-term sustainability What therapists get wrong about negotiations (and how to fix it) The turning point that led her to start hiring and scaling How to approach RFPs without overcomplicating the process The role of consistency and sales in building a stable business Why investing in systems and support changes everything RESOURCES Melissa's Instagram: @RenewAllied The Therapist Support Network Resources: www.thetherapistsupportnetwork.com

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33 episodes

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12. maj 202623 min
episode From Clinician to CEO: Building Renew Allied artwork

From Clinician to CEO: Building Renew Allied

In this episode, I’m joined by Melissa Denning, founder of Renew Allied, a therapist-owned contracting company that has grown from a private practice into a multi-state business working with schools. Melissa shares what it actually looked like to transition out of traditional clinical work and into building a business that supports both therapists and schools—without compromising on pay, ethics, or quality of care. We talk through the real decisions behind growth: when to raise your rates, when to hire, how to approach negotiations, and what it takes to step into RFPs with confidence. If you’ve ever wondered what scaling a therapy business actually looks like behind the scenes—this conversation pulls it back. KEY TAKEAWAYS Melissa’s journey from private practice to building Renew Allied How pricing decisions impact long-term sustainability What therapists get wrong about negotiations (and how to fix it) The turning point that led her to start hiring and scaling How to approach RFPs without overcomplicating the process The role of consistency and sales in building a stable business Why investing in systems and support changes everything RESOURCES Melissa's Instagram: @RenewAllied The Therapist Support Network Resources: www.thetherapistsupportnetwork.com

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