E8: Emily Harris: Serving the Healthcare Industry: Pros and Cons of Niching Your Target Market

E8: Emily Harris: Serving the Healthcare Industry: Pros and Cons of Niching Your Target Market

In this episode of "Beyond Your Books," host Mark Tuggle welcomes marketing expert Emily Harris to discuss the intricacies of niching down in the healthcare industry. Emily shares her extensive experience in healthcare marketing, highlighting the benefits and challenges of specializing in a specific market. Together, they explore how focusing on a niche can lead to becoming an expert in the field, building a strong referral network, and ultimately providing more value to clients. The conversation delves into the unique aspects of marketing to healthcare professionals, including the importance of personal branding for physicians and the dynamics of working with multiple medical facilities. Emily and Mark also discuss the evolving trends in the healthcare industry, such as the rise of direct care providers and the impact of state and federal regulations on marketing strategies. Listeners will gain valuable insights into the strategic considerations of niching down, the importance of industry knowledge, and how to leverage expertise to enhance client relationships. Whether you're a small business owner considering a niche or a professional in the healthcare space, this episode offers practical advice and thought-provoking discussions to help you navigate your journey. Topics Covered: * The benefits and challenges of niching down in the healthcare industry * Building expertise and a referral network through specialization * Personal branding for healthcare professionals * Navigating the dynamics of working with multiple medical facilities * Emerging trends in healthcare, including direct care providers * The impact of regulations on marketing strategies * Strategic considerations for small business owners in niche markets Connect with Telos Bookkeeping: Website [https://telos-books.com/] LinkedIn [https://www.linkedin.com/company/telos-bookkeeping-llc?trk=public_profile_topcard-current-company] Connect with Mark: LinkedIn [https://www.linkedin.com/in/markntuggle] Connect with Emily: LinkedIn [https://www.linkedin.com/in/emilyphillips100/] Email: emily@physicianschoicemarketing.com

E7: Dinesh Mohangupta: The Hidden Leaks in Your Operational Budget

In this eye-opening episode of Beyond Your Books, host Mark Tuggle, CEO of Telos Bookkeeping [https://telos-books.com/], sits down with Dinesh Mohangupta [https://ca.linkedin.com/in/dinesh-moneysaver], a cost optimization strategist with Schooley Mitchell [https://www.schooleymitchell.com/] and self-proclaimed "Profit Keeper," to uncover the powerful, often overlooked truth about operational cost savings. While many business owners focus solely on driving revenue, Dinesh explains why reducing expenses—even by a small percentage—can deliver faster, more dramatic gains in profitability. Together, Mark and Dinesh break down the real math behind cost savings, reveal the hidden leaks buried in everyday vendor contracts, and outline a simple, risk-free process for reclaiming lost profits. Dinesh also shares success stories and details how his team audits 15 key operational expense categories. He shows how outsourcing vendor negotiations to specialists not only saves money but also frees business owners to reinvest their time into growth, innovation, and revenue-generating opportunities. Topics Include: * Why Cost Savings Hit Your Bottom Line Faster Than Revenue Growth * How Telecom Bills Hide Errors, Junk Fees, and Unused Services * The 15 Operational Expense Categories Most Businesses Overspend On * The Hidden Cost of Your Time—and How Outsourcing Saves More Than Money * Real-World Case Study: 24.76% Savings With Zero Vendor Change Connect with Telos Bookkeeping: Website [https://telos-books.com/] LinkedIn [https://www.linkedin.com/company/telos-bookkeeping-llc?trk=public_profile_topcard-current-company] Connect with Mark: LinkedIn [https://www.linkedin.com/in/markntuggle] Connect with Dinesh: LinkedIn [https://ca.linkedin.com/in/dinesh-moneysaver] Facebook [https://www.facebook.com/schooleymitchelldmohangupta] Schedule a Call [https://calendly.com/dinesh-mohangupta-schooleymitchell/briefing-call-podcast?month=2025-11] Email: dinesh.mohangupta@schooleymitchell.com

E6: 7 Smart Year-End Moves for Small Business Owners

As the year winds down, small business owners often find themselves focused on just surviving the holiday rush—but the end of December is also one of the most critical times to pause, reflect, and plan for the year ahead. In this episode, Mark Tuggle, CEO of Telos Bookkeeping [https://telos-books.com/] shares seven key areas plus one bonus area that every small business owner should review before year-end. From tax planning and financial cleanup to goal setting, compliance checks, and building long-term business value, Mark provides practical, actionable steps to finish the year strong and start the next year with clarity and confidence. Mark also covers the often-overlooked bonus area: rest, renewal, and reconnection—highlighting that stepping away, recharging, and reconnecting with your purpose is critical for sustainable success. Whether you're looking to capture last-minute tax savings, clean up your books, or set measurable goals for growth, this episode equips you with the tools, mindset, and strategies to take action now, avoid common year-end mistakes, and position your business for a successful, purposeful year ahead. 👉 Subscribe now for practical insights, inspiring stories, and powerful strategies to grow your business with purpose. Topics Include: * Seven Year-End Moves for Small Businesses * How to Finish the Year Strong and Start Next Year Confident * The One Bonus Move Every Business Owner Often Misses * Unlocking Hidden Tax Savings Before December 31st * Analyzing Your Numbers to Drive Better Profitability Free Small Business Year-End Checklist [https://storage.googleapis.com/msgsndr/vBoTHCNnk2GRJfDbfJLo/media/692de394a41b1b1a916191d9.pdf] Connect with Telos Bookkeeping: Website [https://telos-books.com/] LinkedIn [https://www.linkedin.com/company/telos-bookkeeping-llc?trk=public_profile_topcard-current-company] Connect with Mark: LinkedIn [https://www.linkedin.com/in/markntuggle]

E5: Cory LaPlante: From Fear to Growth: How to Lead and Scale Your Business with Confidence

In this episode of Beyond Your Books, Mark Tuggle, CEO of Telos Bookkeeping [https://telos-books.com/], sits down with Corey LaPlante, Founder and CEO of LaPlante Management [https://laplantemanagement.com/], to explore his inspiring journey from accountant to leading software consultant and Zendesk's 2024 Implementer of the Year. [https://www.zendesk.com/marketplace/partners/4612/laplante-management/] Corey shares how an unexpected career pivot during the global pandemic led him to launch a thriving business that now serves clients worldwide. Together, they dive into the challenges of entrepreneurship, the weight of leadership, and the transformative power of values-driven growth. The conversation goes beyond business strategy, offering an honest look at the emotional side of building and scaling a company. Corey opens up about battling imposter syndrome, the pressures of leading a team, and the lessons he's learned about resilience and trust. Mark and Corey also explore how authenticity, integrity, and a commitment to service can become a company's most powerful marketing tools. This episode is a practical and encouraging roadmap for anyone navigating uncertainty, reminding listeners that growth often begins where comfort ends. 👉 Subscribe now for practical insights, inspiring stories, and powerful strategies to grow your business with purpose. Topics Include: * Turning an Unexpected Career Pivot into a Thriving Business * The Rewards and Challenges of Building and Managing a Team * Overcoming Self-Doubt While Navigating Fear and Insecurity * How Pushing Your Limits Fuels Confidence, Capability, and Opportunity * Why Decency, Competence, and Genuine Client Care Drive Lasting Success Connect with Cory and LaPlante Management: Website [https://laplantemanagement.com/] LinkedIn [https://www.linkedin.com/in/corylaplante] LaPlante Management Zendesk Page [https://www.zendesk.com/marketplace/partners/4612/laplante-management/] Connect with Telos Bookkeeping: Website [https://telos-books.com/] LinkedIn [https://www.linkedin.com/company/telos-bookkeeping-llc?trk=public_profile_topcard-current-company] Connect with Mark: LinkedIn [https://www.linkedin.com/in/markntuggle]

E4: Marcus Constantino: How Writing a Book Elevates Your Business and Brand

In this episode, Mark Tuggle, CEO of Telos Bookkeeping [https://telos-books.com/], talks with Marcus Constantino [https://marcuscostantino.com/]—author, writing coach, serial entrepreneur, and co-founder of Need For Speed Marketing [https://needforspeedmarketing.com/]. Marcus shares his journey from biblical studies and youth ministry to discovering a love for accounting and building a career helping authors, business owners, and nonprofits bring their ideas to life. He dives into the power of writing a book to amplify credibility, serve clients, and position yourself as a thought leader. From ideation and writing to marketing and business strategy, Marcus breaks down how authors can turn knowledge into impact and revenue. Listeners also gain practical strategies for clarity, self-leadership, and scaling a business through micro-publishing ventures. Throughout the conversation, Marcus highlights the joy of helping others realize their ideas, the value of mentorship, and the importance of purposeful work. Whether you're a small business owner, aspiring author, or professional looking to make a bigger impact, this episode delivers actionable insights and inspiring stories to help you take your expertise to the next level. 👉 Subscribe now for practical insights, inspiring stories, and powerful strategies to grow your business with purpose. Topics Include: * Boosting Credibility and Thought Leadership Through Writing * The Complete Process: From Book Ideation to Market Success * Mentorship, Lifelong Learning, and Strategic Self-Leadership * Scaling Businesses with Micro-Publishing and Innovative Strategies * Solving Problems, Creating Joy, and Serving Clients Effectively Connect with Marcus: Website [https://marcuscostantino.com/] Need For Speed Marketing [https://needforspeedmarketing.com/] LinkedIn [https://www.linkedin.com/in/marcuscostantino] Facebook [https://www.facebook.com/marcus.costantino/] Books [https://www.amazon.com/stores/Marcus-Costantino/author/B0CXF5P5WP?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true] Connect with Telos Bookkeeping: Website [https://telos-books.com/] LinkedIn [https://www.linkedin.com/company/telos-bookkeeping-llc?trk=public_profile_topcard-current-company] Connect with Mark: LinkedIn [https://www.linkedin.com/in/markntuggle]