Ep. 19 | First Show, Real Lessons & Building BKR Ranchwear

Ep. 21 | $3,750 Gone: Ranch Scams & Credit Card Chargebacks

The ranch got hit with a $3,750 scam… and that kicked off a full conversation about credit cards, cashless society, and why ranchers still trust cash. Meanwhile, the spring horse catalog is coming together, cattle are rotating across fresh pasture, and Billy explains exactly why he refused to start twerking on a colt with 12 rides. It’s another episode full of ranch business, horse training, grazing strategy, conspiracy theories, and absolute nonsense. Matrix Reformed [https://matrixreformed.com] BKR Ranchwear [https://bkranchwear.com] Black Knuckle Ranch [https://blackknuckleranch.com]

Ep 20. | Guthrie Long: Bull Riding, Near Misses & What It Really Takes

In Episode 20 of the Black Knuckle Ranch Podcast, we sit down with professional bull rider Guthrie Long to talk about what it actually takes to chase a career in bull riding—when you don’t have the backing, the gear, or the easy road. From sleeping at gas pumps waiting for a check to clear… to winning big on empty pockets… this one’s packed with grit, humor, and hard-earned perspective. * Driving across the country broke—and winning anyway * The reality of chasing PBR vs PRCA opportunities * Getting knocked out, broken bones, and still coming back * Why staying healthy matters more than riding one more bull * The difference between “holding on” and actually riding * Inside the chute: why it’s the most dangerous place to be * Winning $12K with almost nothing in your pocket * Sleeping at a gas pump waiting for money to hit your account * Getting dragged, knocked out, and still arguing you made the ride 😂 * Missing out on thousands because nobody hit the challenge button * Why bull riding is a dance, not just hanging on * Riding with your feet vs relying on the rope * How mindset, preparation, and experience separate riders * Why the best riders don’t panic—they react * Competing with worn-out gear and no support * Working a job and chasing bull riding at the same time * The difference between top-tier pros and everyone else * Why most people never make it Feeling run down? Matrix Reformed [https://matrixreformed.com] offers fully virtual testosterone therapy—labs included, no hidden fees, one simple monthly price.

Ep. 19 | First Show, Real Lessons & Building BKR Ranchwear

You’re not watching a highlight reel—this is real ranch life. In this episode of the Black Knuckle Ranch Podcast, the crew breaks down their first-ever ranch course show—what went right, what they’d change, and how it all actually played out behind the scenes. From 70+ entries and an 8-hour day to losing a judge the morning of and still pulling it off, this one’s packed with real lessons from the dirt—not theory. * The reality of hosting your first ranch course event * What worked (and what didn’t) with timing, classes, and flow * How small tweaks (like course design + time limits) can change everything * Why “fun day” matters before scaling into a full buckle series * Behind-the-scenes chaos—losing a judge and adapting on the fly * Building momentum: upcoming events, clinics, and growth plans We also dive into the early stages of BKR Ranchwear [https://www.bkranchwear.com]: * Why this first drop is limited * What goes into designing real working gear * The struggle of getting authentic cowboy imagery (hint: not 4 guys carrying one bale 😂) * Why details matter when building a legit brand * Early demand and what’s coming next * Laying a horse down for training (and why it’s not punishment) * Mice vs. snakes vs. frogs… and who’s actually scared of what * Weather swings in Texas that make no sense * The kind of conversations you only get sitting around after a long ranch day Feeling run down? Matrix Reformed [https://matrixreformed.com] offers fully virtual testosterone therapy—simple pricing, labs included, no BS.

Ep. 18 | Cattle Prices, Charolais Genetics & The Reality of the Beef Industry

This week on the Black Knuckle Ranch Podcast, we sit down with Billy, ranch manager of Spring Valley Ranch [http://www.svrtx.com/], and dive deep into the cattle business—from day work to high-end genetics. We cover everything from young cowboys getting started the right way to the realities of today’s cattle market and what’s actually driving beef prices higher. In this episode: * What it takes for a 16-year-old to start day working the right way * Why owning your own truck and trailer changes everything * The risks of hauling cattle (and why it’s not for beginners) * Current cattle prices—and why they’re where they are * The real economics behind beef from pasture to plate * Why ranchers are finally seeing a “seller’s market” * The impact of land loss, development, and shrinking ranch space * Charolais genetics explained—why crossbreeding adds serious value * How producers are adding pounds (and profit) to their calves * The future of cattle operations: embryos, expansion, and scaling smart Billy also breaks down how elite cattle programs are built—from selecting genetics to selling internationally—and what separates small operations from those looking to grow. Follow Us! [https://linktr.ee/blackknuckle]

Ep. 17 | Trail Twats, TikTok Fame & Real Ranch Life Collide

This episode is what happens when two completely different worlds meet… and realize they’re not that different after all. We’ve got Andi and Beans from the “Trail Twats [https://www.facebook.com/trailtwts]” in the house—coming all the way from Florida—and things get real, fast. What starts as a casual conversation about meeting people on Facebook turns into a deep (and hilarious) dive into viral content, trail riding culture, and what it actually means to live the ranch life versus posting about it. From building a social media following from scratch to riding 20,000 acres of state forest every week, these girls aren’t just internet personalities—they’re out there doing it. And yeah… sometimes that includes White Claws, saddlebags, and going viral for all the wrong (or right) reasons. Meanwhile, the ranch doesn’t stop. In the middle of the episode, we’re literally buying steers, planning a ranch versatility competition, and talking through what separates amateurs, novices, and people who just send it. We also get into: * How the Trail Twats started (and why the name stuck) * Going from 7,000 to nearly 80,000 followers in months * The reality behind “viral” horse content * Ranch work vs. social media perception * The dynamics of riding groups and why not everyone makes the cut * Competing in a ranch course when you’ve never ridden the horse * And a surprise segment turning hate comments into a full-blown country song This one’s unfiltered, unapologetic, and exactly what the Black Knuckle Ranch Podcast is about—real people, real horses, and real talk. Because at the end of the day… The work still gets done.