He Wrote the Book on Unforgettable Events

He Wrote the Book on Unforgettable Events

Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He breaks down why most event planners reach for the checklist before they ever ask the real question: Why? He shares the stories behind unforgettable events, from the attendee who almost walked out to the credo that reshaped how he thinks about service at scale: "Do for one what you wish you could do for everyone." Special Guest: Phil Mershon Book: "Unforgettable: The Art and Science of Creating Memorable Experiences." [https://geni.us/brkGp] Follow: Phil Mershon [https://philmershon.com/] | LinkedIn [https://www.linkedin.com/in/philmershon/] | Social Media Marketing World [https://www.socialmediaexaminer.com/smmworld/] HOST: The Books That Rule Podcast is hosted by: Dane Golden, Paid Media Strategist LinkedIn [https://linkedin.com/in/danegolden]

How Not to Hate Advertising, by Nick Sonderup [Books That Rule]

Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward. Nick is a longtime Creative Director, now Co-Chief Creative Officer at Strawberry-Frog, which works with brands like Northwell Health, Four Leaf Credit Union, Jim Beam, Truist, Walmart, and Crowe, to name a few. The full name of the book is: "How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry." Special Guest: Nick Sonderup Book: "How Not to Hate Advertising" Follow: StrawberryFrog [https://strawberryfrog.com/] | NickSonderup.com [https://nicksonderup.com] | LinkedIn [https://www.linkedin.com/in/nsonderup/] Buy it Today: BookShop.org [https://bookshop.org/p/books/how-not-to-hate-advertising-a-creative-s-guide-to-a-long-and-dare-i-say-happy-career-in-a-remarkably-silly-industry-nick-sonderup/3b640a775c678dc2?ean=9781032615646&next=t] | Amazon [https://amzn.to/4s8YKMa] HOSTS: The Books That Rule Podcast is hosted by: - Dane Golden, YouTube Strategist and Campaign Manager LinkedIn [https://linkedin.com/in/danegolden]

Stop Marketing, Start Belonging, By Desiree Martinez [Books That Rule]

Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging." Special Guest: Desiree Martinez Book: "Stop Marketing, Start Belonging" Visit MrsDesireeRose.com [https://MrsDesireeRose.com] | Buy Direct [https://buy.stripe.com/9B6aEX5aB7Ff7wG9DU3ZK01] | LinkedIn [https://www.linkedin.com/in/mrsdesireerose/] | Amazon [https://geni.us/l70Fl] HOSTS: The Books That Rule Podcast is hosted by: - Dane Golden, YouTube Strategist and Campaign Manager VidAction.tv [https://vidaction.tv/] | LinkedIn [https://linkedin.com/in/danegolden]

CoThink: A New Way of Thinking About AI, By Alberto Fernandez [Books That Rule]

Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI." Special Guest: Alberto Fernandez Author of: "CoThink: A New Way of Thinking About AI" Get the book on Amazon [https://amzn.to/48v7C64]. Visit CoThink.Pro [https://cothink.pro/]. Host: Dane Golden