Bot Boundaries
In this episode of Bot Boundaries, co‑hosts Jackie and Katie dive into the rise of agentic shopping and how AI is reshaping the future of e‑commerce for consumers and brands. They break down what Meta’s Hatch, Google, Shopify, and Amazon are building, what it means for brand data and customer relationships, and why privacy and trust are becoming bigger factors in AI‑powered shopping. They also touch on how these shifts affect retargeting, customer journeys, and the competitive landscape across major platforms. And to wrap it up, they have some fun in their “Love It or Leave It” segment, this time debating AI’s growing role in music. Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/bot-boundaries/id1867232401 [https://podcasts.apple.com/us/podcast/bot-boundaries/id1867232401] Listen on Spotify: https://open.spotify.com/show/4TLKXXC3qnZ48UGkaT8DsQ?si=d026514efbc14203 [https://open.spotify.com/show/4TLKXXC3qnZ48UGkaT8DsQ?si=d026514efbc14203] Watch on YouTube: http://www.youtube.com/@botboundaries [http://www.youtube.com/@botboundaries] Follow us on Instagram: @BotBoundaries Follow us on TikTok: @BotBoundaries Follow us on LinkedIn: @BotBoundaries Our website: www.botboundaries.com [http://www.botboundaries.com] Chapters 00:00 Introduction to Agentic Shopping 02:43 Meta's AI Shopping Agent: Hatch 05:25 The Race for Agentic Shopping 08:22 Impact on Brands and Marketers 11:06 Data and Customer Relationships in AI Commerce 14:00 Challenges in AI Integration for Commerce 16:46 The Future of Agentic Shopping 19:51 Trust and Customer Relationships 22:38 AI in Music and Entertainment 25:21 Conclusion and Final Thoughts Reference links to explore key topics discussed in this episode: Android Central - Meta's AI plans look agentic with a potential Instagram bot that shops for you [https://www.androidcentral.com/apps-software/meta/metas-ai-plans-look-agentic-with-a-potential-instagram-bot-that-shops-for-you] Instagram [https://www.engadget.com/2167475/metas-ai-agent-plans-reportedly-include-an-openclaw-competitor-that-can-shop-on-instagram/] eMarketer - Meta readies AI shopping agents for Instagram to rival TikTok Shop [https://www.emarketer.com/content/meta-readies-ai-shopping-agents-instagram-rival-tiktok-shop]Fast Company - Shop til you bot: Google, OpenAI, and the race to build agentic commerce [https://www.fastcompany.com/91533534/shop-til-you-bot-google-openai-and-the-race-to-build-agentic-commerce]eMarketer - FAQ on agentic commerce: How brands should act now [https://www.emarketer.com/content/faq-on-agentic-commerce-how-brands-should-act-now-compete-ai-driven-landscape] US Chamber of Commerce - How Agentic AI Will Transform Consumer-Driven Companies in 2026 [https://www.uschamber.com/co/good-company/launch-pad/agentic-ai-impact-consumer-business-2026]
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