66. Meta Ad Vocabulary with Pamela Howe

67. Stop buying equipment. Start buying strategy

You're scrolling Instagram. You see the machine. The before and afters are stunning, the rep is charming, and the financing feels manageable. Sound familiar? In this episode, Amanda gets real about one of the most expensive patterns she sees in the spa industry: spa owners buying equipment to feel like they're growing, when what they actually need is a better strategy. This is not an anti-equipment episode. It's a wake-up call about buying with intention instead of emotion. You'll learn why equipment amplifies what's already working but won't fix what isn't, why business education is the most underused and highest-return investment a spa owner can make, and the four-question framework to run through before spending another dollar on anything in your spa business. If you've ever made a purchase out of excitement or fear and wondered later if it was the right call, this one is for you. Ready to transform your business and get the support you need? Join the free masterclass [https://us06web.zoom.us/meeting/register/Asp1e3fQRB6vgSwus-kQ7A#/registration] www.Amandaluisaconsulting.com [https://www.Amandaluisaconsulting.com]

66. Meta Ad Vocabulary with Pamela Howe

If you've ever sat across from an ads manager, scrolled through your meta dashboard, or tried to follow along in a marketing conversation and felt completely lost, this episode is for you. Amanda sits down with ads expert Pamela to break down the most commonly used meta ads terms in plain language, no jargon, no overwhelm. From campaigns and ad sets to impressions, CPM, and click-through rates, you'll walk away actually understanding what you're looking at and what it means for your spa business. Whether you're running your own ads or paying someone else to do it, knowing this vocabulary will help you ask better questions, make smarter decisions, and stop leaving money on the table. You don't have to know everything. But knowing this? It changes everything. Ready to get answers to your biggest spa business questions? Register for the master class [https://us06web.zoom.us/meeting/register/Asp1e3fQRB6vgSwus-kQ7A#/registration] www.Amandaluisaconsulting.com [https://www.amandaluisaconsulting.com/]

65. The Best Investment I ever made in my spa

Sixty-five spa owners answered this question in a Facebook group and almost all of them got it wrong. Not because their answers weren't valid, but because they were focused on the wrong thing entirely. Equipment, marketing, education, mentorship, those can all be great investments. But if you're not auditing what you've already spent, you're just throwing money at problems and hoping something sticks. In this episode, Amanda breaks down exactly how to evaluate your past investments using real numbers instead of feelings, which categories of spending actually move the needle in a spa business, and a simple three-question framework to use before you spend another dollar. Whether you're a solo esthetician or running a full team, this episode will change how you think about every purchase you make going forward. Because the gap for most spa owners isn't skill. It's strategy. Ready to dive deeper into team leadership and the 90-Day Employee Reset? Register for the master class [https://us06web.zoom.us/meeting/register/Asp1e3fQRB6vgSwus-kQ7A#/registration] www.Amandaluisaconsulting.com [https://www.Amandaluisaconsulting.com]

64. What Q2 Taught Me

In this quarterly check-in episode, Amanda pulls back the curtain on exactly what happened inside her spa in Q2: what she implemented, what surprised her, and what she's building toward in Q3. From finally raising her prices (and why literally nobody complained), to launching Monday morning huddles that her team actually looks forward to, to creating a hybrid esthetician-support staff role she's never tried before, this episode is packed with honest, practical insight you can actually use. If you've been putting off a price increase, unsure how to structure your team meetings, or trying to figure out how to hire strategically without burning yourself out, this one's for you. Plus: a surprisingly powerful mindset shift about the difference between being overwhelmed and being overstimulated, and the simple daily ritual that changed everything. www.Amandaluisaconsulting.com [https://www.Amandaluisaconsulting]

63. Client Retention Trouble Shooting

If your books feel inconsistent month to month, the problem probably isn't your marketing, it's your retention. In this episode, we break down a distinction that changes everything: total client retention versus new client retention. These two numbers tell completely different stories about your spa business, and most owners are only looking at one of them, if any. You'll learn what healthy benchmarks actually look like (80% and 50%, and yes, there's a reason for both), why new clients are quietly slipping through the cracks, and the exact systems that keep them coming back, whether you're a solo practitioner or leading a team. This is the episode that turns a frustrating pattern into a fixable one. www.Amandaluisaconsulting.com [https://www.Amandaluisaconsulting.com]