How the 9-5 Was Engineered to Keep the Economy Running w/ Brendan McCauley

How the 9-5 Was Engineered to Keep the Economy Running w/ Brendan McCauley

What if everything you were taught about money, work, and success was designed to benefit someone else? That is the conversation at the center of this episode. Adam Rother sits down with Brendan McAuley, business coach, systems strategist, and author of Clients for Coaches, to unpack the financial conditioning most people carry from childhood into adulthood without ever questioning it. Brendan cashed out his 401k at 27 and chose entrepreneurship when his own father was worried enough to send him to a psychologist. Ten years later, that decision looks a lot less reckless and a lot more like clarity. The episode opens with a blunt question that most people never stop to ask: who actually benefits when you have no financial literacy? The school system teaches ledgers and balance sheets. It does not teach wealth building, generational wealth, or how to create your own personal economy. Brendan and Adam dismantle one of the most persistent beliefs in modern culture: that a job is safe and entrepreneurship is reckless. Adam flips it. Relying on one employer for your entire income is a single point of failure. Build a business with three hundred customers and lose one, you still have two hundred ninety-nine. The system is not broken. It was built this way, rooted in Industrial Revolution thinking that needed workers, not owners, not thinkers. Adam's socials: Website: https://www.brainwashedtobebroke.com [https://www.brainwashedtobebroke.com] X: https://x.com/adam_rother [https://x.com/adam_rother] Instagram: https://www.instagram.com/rotheradam/ [https://www.instagram.com/rotheradam/] Facebook: https://www.facebook.com/rotheradamlive [https://www.facebook.com/rotheradamlive] TikTok: https://www.tiktok.com/@rotheradam [https://www.tiktok.com/@rotheradam] Guest: Brendan McCauley Connect with Brendan👇 🔗 Facebook: Brendan McCauley 🔗 Website: coachuntangled.com [http://coachuntangled.com] Chapters: 00:00 Why Adam Started This Show: Programming Passed Down Through Generations 02:21 The Federal Reserve, The Creature from Jekyll Island, and Financial Conditioning 04:02 One Income vs Many: Why Entrepreneurship Is Actually the Safer Bet 05:52 Designed to Go Through the Motions: School, Church, Corporate Path 08:38 What Business School Actually Teaches About Money and What It Misses 10:53 Risk Tolerance, Cashing Out the 401k, and Trusting Your Own Judgment 13:49 The Authority Protocol: Synergy, Systems, and Scalability 17:42 Building a Business Around Your Life, Not a Job Around Your Business 19:19 The Authority Ecosystem: Making Noise, Capturing Leads, and Recurring Revenue 27:06 Brendan's Childhood Programming: Divorce, Binge Eating, and Self-Esteem 29:10 The Flea Jar: How Conditioning Caps What You Think Is Possible 30:02 Invest in a Coach: The Shortcut That Changes Everything 36:31 People Without Goals Die Young: Who Benefits from Your Complacency 37:05 The Dog on the Nail: Why Pain Threshold Determines When You Move 44:41 Why School Never Taught You About Money and Who Really Benefits 46:23 Money as Value Exchange: Learning to Charge What You Are Worth 48:13 Generous Givers and Excellent Receivers: The Belief Blocking Your Income 53:14 Gratitude, the TEAR Framework, and Rewiring Your Morning State 56:00 Final Thoughts: You Get Paid Based on the Value You Bring #socialprogramming #conditioning #moneymindset #freedom #deprogramming

Victim Mindset vs Wealth Mindset: Why Most People Stay Poor Forever w/ Tyler Wise

The victim mindset is the single biggest gap between people who stay broke and people who build real wealth, and in this episode Tyler Wise makes that case without pulling a single punch. In this episode, you will discover: - Why the victim mindset is the single biggest gap between people who stay poor and people who build real wealth - How Tyler replaced a year's salary in six months using Facebook organic traffic and affiliate marketing with zero ad spend - The social conditioning installed by school and family that programs most people to fear leaving the 9 to 5 - Why Facebook is the most underrated platform for organic reach right now and how to post 20 to 40 times a day without burning out - How AI tools replaced Tyler's setter team and turned his DMs into a 24/7 sales engine - The deprogramming mindset shift that separates entrepreneurs who break through from those who give up at the first wall of negative comments If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs it. Adam's socials: Website: https://www.brainwashedtobebroke.com [https://www.brainwashedtobebroke.com] X: https://x.com/adam_rother [https://x.com/adam_rother] Instagram: https://www.instagram.com/rotheradam/ [https://www.instagram.com/rotheradam/] Facebook: https://www.facebook.com/rotheradamlive [https://www.facebook.com/rotheradamlive] TikTok: https://www.tiktok.com/@rotheradam [https://www.tiktok.com/@rotheradam] Guest: Tyler Wise Connect with Tyler👇 🔗 Facebook: Tyler Wise 🔗 Instagram: @tylerwise Chapters: 00:00 The Victim Mindset Is the Real Problem Between Poor and Rich 01:44 Welcome to Brainwashed to Be Broke: Introducing Tyler Wise 03:09 Tyler's Story: College, Best Buy at $13/Hr, and Going Broke the Right Way 05:39 How Affiliate Marketing Replaced a Year's Salary in Six Months 07:53 Selling High Ticket vs Low Ticket: What Actually Converts Online 09:07 Coaching, Closers, and Why Tyler Closes 80% but His Team Closed 30% 10:36 Why Facebook Organic Traffic Beats Paid Ads for Beginners in 2025 12:18 Developing Thick Skin Online: How to Break Through the Wall of Hate 14:17 ManyChat Automations, Funnels, and Building a Business That Runs Itself 17:26 Why Facebook Is the Best Platform Right Now and What Changed in the Algorithm 19:52 Instagram Carousels vs Reels: What Is Actually Getting Reach Today 22:15 Posting 20 to 40 Times a Day: Tyler's Content Backlog and Repurposing System 25:49 Provide Value or Entertain: The Only Two Ways to Build an Audience 30:07 How School and Society Condition You to Be a Sheep 34:49 Victim Mindset, Accountability, and Why 80% of People Choose to Stay Stuck 39:25 What Video Games Taught Two Entrepreneurs About Not Giving Up 41:32 Breaking the Beliefs: Everything Is Possible If You Decide It Is 44:12 The Stigma Around Gamers and Why It Is the Same Conditioning 46:22 The Only Three Things Every Business Needs to Make Money 49:44 AI Is Changing Everything: How to Use It Before It Passes You By 53:52 Replacing Human Setters With AI DMs That Work 24 Hours a Day 57:07 Where to Find Tyler Wise and Final Words on Not Following the Script #socialprogramming #conditioning #moneymindset #freedom #deprogramming

Why Smart People Stay Stuck in Jobs They Secretly Hate w/Llewellyn Lyon

Why smart people stay stuck in safe lives comes down to social programming most of us never chose, the quiet conditioning from parents, school, and culture that teaches you to aim low, blend in, and never rock the boat. In this raw conversation, a sales trainer who coached over 6000 people breaks down how that programming around money, beliefs, and success quietly runs your life. We get into why smart people stay stuck chasing how they look instead of the results they could create, why your money beliefs were installed in childhood before you could question them, and why playing it safe is the riskiest bet of all. You will hear how to spot the social conditioning, why fear is meant to fuel you while self doubt holds you back, and what it takes to finally bet on yourself and start deprogramming the script you were handed. In this episode, you will discover: - The hidden reason successful people stop caring what the neighbors think - How school and parents quietly program you to stay small and play it safe - Why money is only a tool and chasing it for status keeps you broke - The failure rule that doubles your success once you understand it - Why right and wrong are mostly made up beliefs running your decisions - How to recognize your own conditioning and start betting on yourself If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Adam's socials: Website: https://www.brainwashedtobebroke.com [https://www.brainwashedtobebroke.com] X: https://x.com/adam_rother [https://x.com/adam_rother] Instagram: https://www.instagram.com/rotheradam/ [https://www.instagram.com/rotheradam/] Facebook: https://www.facebook.com/rotheradamlive [https://www.facebook.com/rotheradamlive] TikTok: https://www.tiktok.com/@rotheradam [https://www.tiktok.com/@rotheradam] Guest: Llewellyn Sales trainer and therapist, former head trainer at Seventh Level 🔗 Facebook: Llewellyn Lyon Chapters: 00:00 Why Successful People Stop Caring What Others Think 01:53 The Trainer Who Coached Over 6000 People 03:33 From Private Banking Burnout to Waking Up 05:44 Why Money Is a Tool Not the Goal 06:55 Getting Fired and Why Failure Doubles Success 10:26 Getting 10000 Sales Hours in a Single Year 16:14 Building a 20 Million Dollar Upsell System 18:50 Why People Set Their Goals Too Low 20:54 Fear vs Self Doubt and Betting on Yourself 22:13 How School and Parents Program You to Stay Stuck 29:15 Sales as a Petri Dish for Human Psychology 33:32 Why Smart Students Stay Stuck and Complain 38:30 Why Right and Wrong Are Made Up Beliefs 44:46 The Last Message You Are Smart Enough #socialprogramming #conditioning #moneymindset #freedom #deprogramming

Success Is 80% Psychology, Not Strategy (Here's Why) w/Jake Kauffman

Success is 80% psychology and only 20% strategy, yet almost everyone runs it backwards, pouring time and money into systems while ignoring the inner work that actually drives results. In this conversation on Brainwashed to Be Broke, host Adam Rother sits down with high performance coach Jake Kauffman to expose the social programming and conditioning that quietly cap how much money, success, and love you believe you deserve. If you keep hitting the same plateau, the problem is rarely your strategy. It is your beliefs, your identity, and the upper limit your nervous system will tolerate. Jake breaks down why you self-sabotage success the moment it arrives, how childhood experiences write the money beliefs you still run on, and why self-sabotage is really just self-protection. This is a deprogramming conversation about wealth, relationships, health, and the freedom that opens up when you finally heal the pain underneath the pattern. Because success is 80% psychology, lasting growth comes from raising your upper limit, not stacking another tactic on a shaky foundation. In this episode, you will discover: - Why success is 80% psychology and 20% strategy, and what most people get completely backwards - How your upper limit silently caps the money and success you allow yourself to keep - The real reason you self-sabotage right when things finally start working - How childhood experiences quietly become the money beliefs running your life today - Why more money and the next level never fix the emptiness on their own - The difference between a real breakthrough and an epiphany that changes nothing If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it. Adam's socials: Website: https://www.brainwashedtobebroke.com [https://www.brainwashedtobebroke.com] X: https://x.com/adam_rother [https://x.com/adam_rother] Instagram: https://www.instagram.com/rotheradam/ [https://www.instagram.com/rotheradam/] Facebook: https://www.facebook.com/rotheradamlive [https://www.facebook.com/rotheradamlive] TikTok: https://www.tiktok.com/@rotheradam [https://www.tiktok.com/@rotheradam] Guest: Jake Kauffman High performance coach and business mentor to entrepreneurs Instagram: https://www.instagram.com/iamjakekauffman/ [https://www.instagram.com/iamjakekauffman/] Facebook: Jake Kauffman Chapters: 00:00 Success Is 80% Psychology Not Strategy 01:58 Meet Jake Kauffman, Healing For High Performers 02:48 From 2008 Grad To Founding A Brewery 07:51 Building A Healthcare Tech Startup Before AI 10:32 Why Personal Problems Show Up In Business 18:22 Mindset Is Only The Surface Level 20:06 How Childhood Experiences Create Your Beliefs 25:11 Performance Anxiety And Your Nervous System 29:17 Why Awareness Is Easy But Change Is Hard 33:55 Success Is 20% Strategy And 80% Psychology 38:05 The Upper Limit That Caps Your Success 41:34 The 50K To 250K Self-Sabotage Trap 45:22 Become The Person Who Attracts Money 53:14 Why Success Feels Empty Until You Heal #socialprogramming #conditioning #moneymindset #freedom #deprogramming

How To Leave An Emotionally Abusive Marriage At Any Age w/ Victoria Moore-McDowell

She was bedridden for 18 years, married three times, and convinced God was furious with her. Then one belief broke and everything changed. Victoria Moore-McDowell grew up with the same script most of us were handed: work hard, suffer hard, maybe you'll earn a decent life. By her 40s, she was almost completely bedridden, stuck in an emotionally abusive marriage, financially controlled, and carrying decades of religious shame. This conversation isn't a hustle story. It's an identity story. The real friction wasn't just her marriage or her body. It was the inherited programming that you have to grind for money, that God is disappointed in you, that wealth is somehow ungodly, that the systems around you are designed to help you. She had to unlearn all of it before anything could shift. A few turning points she walks through: - The day her hands started hurting on the highway and her old life ended - Discovering grace through Pastor Joseph Prince after 15 years in bed - Leaving the abusive marriage seven years ago at age 51 - Falling down a Wikipedia rabbit hole that exposed how banking, identity, and trusts actually work In this conversation, you'll learn: - Why "work hard for money" is one of the most expensive lies you've been sold - How religious guilt and condemnation quietly sabotage your finances - What identity actually has to do with healing — physically and financially - How "sovereign citizens" vs. "living humans" are treated differently under banking law - Why staying silent about what you know is selfish, not humble - The hidden financial infrastructure school refuses to teach Guest: Victoria Moore-McDowell Connect Victoria👇 🔗 Website: faithfreedomandfinances.com [http://faithfreedomandfinances.com] 🔗 Facebook: Ian Norton 🔗 She’s moving everything toward: You & Victoria (YouTube) 🔔 If this episode stirred something in you, don't ignore it. Share It with someone who needs to hear this. Subscribe, leave a comment and remember, you weren't born to follow the script, you were born to be free.