FIFA World Cup 2026 Advertising

FIFA World Cup 2026 Advertising

The 2026 FIFA World Cup is underway! Join Mark and Lorraine on this week’s episode of the Brand Shorthand podcast as they discuss some of the advertising for this worldwide sporting event. From LEGO and Lay’s to Adidas and Valvoline, tune in as the positioning duo breaks down these ads and determines whether they scored a goal or received a red card.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Leveraging your CRM Platform feat. Carson Brown

Tune in to this week’s episode of the Brand Shorthand podcast to learn all about leveraging your CRM Platform. Mark is joined by Carson Brown, the agency’s very own primary CRM technician and advisor. Learn how a CRM platform can help your business be more efficient, how you can use the data within a CRM platform to make decisions or provide insights, and what tools and capabilities are available within a CRM that help streamline workflow or manage data. Join Mark and Carson for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Unhinged Marketing Campaigns

Do unhinged marketing strategies work? From Dunkin’s Dirty Soda to Dr. Squatch’s skits, tune into this week’s episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the target audience is, and if it’s beneficial in long-term brand building.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Playing to Win in Brand Rivalries

Coke vs. Pepsi and McDonald’s vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in 2026, the strategy behind going against a rival, and tips and tricks for businesses to play to win against their competition. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Campaign Catch Up!

Campaign catch up and the beauty of a simplified position! Some of the popular campaigns that Mark and Lorraine discussed last season are continuing their efforts into 2026. Back for round two is Sydney Sweeney with American Eagle and Walter Goggins with Walmart’s “Who Knew” campaign!  Another brand seeing huge success is Starbucks, thanks to CEO, Brian Niccol, who has successfully enforced his “Back to Starbucks” plan. Tune in to this week’s episode of Brand Shorthand to hear the latest on these brands! Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.