Tell & Sell Your Story: How to Grow Your Audience, Impact & Income
What happens when you've prepared every word… and then decide to go off script? In this week's episode, Lisa reflects on her son's wedding weekend, the heartfelt toasts, the stories shared by family and lifelong friends, and the surprising lesson that emerged from it all: preparation creates freedom. After spending weeks writing and refining her wedding toast, Lisa found herself adding to parts of the scripted toast she'd planned to give. The experience reminded her of one of the most important storytelling principles she teaches inside her group mastermind, The Story Collective: when you truly know your story, you don't have to cling to the script. In this episode, Lisa shares: • How preparation creates confidence rather than restriction • The power of the Umbrella Story framework and knowing the "prongs" of your story • Why great storytellers don't need every detail. They know which details matter most • How storytelling can show up everywhere, not just when planned • What it means to live your story before you ever tell it Whether you're preparing for a keynote, a podcast interview, a media appearance, a sales conversation, or simply sharing your story with people you love, this episode reminds you that the goal isn't memorization. The goal is knowing your story so well that you can trust yourself tell it off script when the moment and opportunity arrives.
55 episodes
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