Built4Profit Podcast

He QUIT corporate at 40 to join the $5.6 BILLION industry NOBODY talks about

19 min · 29. apr. 2026
episode He QUIT corporate at 40 to join the $5.6 BILLION industry NOBODY talks about cover

Description

#entrepreneurship #franchisebusiness #outdoordlightingperspectives #podcast  Built4Profit Podcast hosts Sha and Elizabeth interview Rob Clark of Outdoor Lighting Perspectives, discussing the $3.5B outdoor lighting industry projected to reach $5.6B by 2027 and how lighting enhances mood, curb appeal, and the inside-looking-out experience.  Rob explains his sales process, including walking the property, using an AI-powered app to preview lighting variations, and doing nighttime demos with battery-powered lights. He describes starting from home with a van, moving into a shared office with storage units for lighting and holiday products, the value of franchise community, seasonal workload realities, and lessons on pursuing passion, taking calculated risks, and scaling to three locations while prioritizing family.  👉 Subscribe to learn the playbooks, sharpen your strategy, and build the business (and life) you actually want.   Get to know Outdoor Lighting Perspectvies:   Grand Rapids  - Website: https://www.outdoorlights.com/grand-rapids/  - Facebook: https://www.facebook.com/OLPGrandRapids/  - Instagram: https://www.instagram.com/outdoorlights_grandrapids/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-grand-rapids/  - TikTok: https://www.tiktok.com/@outdoor.lights.gr  - YouTube: https://www.youtube.com/@OutdoorLighting-Grand_Rapids  Traverse City  - Website: https://www.outdoorlights.com/traverse-city/  - Facebook: https://www.facebook.com/OLPTraverseCity/  - Instagram: https://www.instagram.com/outdoorlights_traversecity/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-traverse-city/  Lansing  - Website: https://www.outdoorlights.com/lansing/  - Facebook: https://www.facebook.com/OLPLansing  - Instagram: https://www.instagram.com/outdoorlights_lansing/  - LinkedIn: https://www.linkedin.com/company/outdoor-lighting-persepectives-of-lansing/  • Subscribe: @Built4ProfitPodcast  • Find IQ4Profit on LinkedIn: /iq4profit/ • Find Elizabeth on LinkedIn: /elizabethrosenbergmm • Find Sha on LinkedIn: /shagrondin • Follow us on Instagram:   /iq4profit  • Follow us on Facebook:   /iq4profit/

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