FRAZZLED

The exhaustion of influencers

34 min · 14. apr. 2026
episode The exhaustion of influencers cover

Description

You want to coach. Burnout coaching is where you want to be working, but it's exhausting. You're spending time and money on growing your business, but you're not getting the growth, and your feed is full of influencers making a ton of money, and they don't have your knowledge or expertise. So what do you? You create more content, you consume more content, you need to be visible, you need the business growth, and you want to keep up with the influencers who make all of this look so easy. In this uncut, unscripted, unedited Burnoutology the podcast, I'm talking about cliques, cheerleaders and credibility, and why followers don't always equal income. Kelly www.kellyswingler.com

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41 episodes

episode We can't all be unique if we all end up looking the same. artwork

We can't all be unique if we all end up looking the same.

We're all being told the same thing aren't we, stand out, be bold, speak up, be more colourful, show up, build your personal brand. But what if the 'experts' use your 'uniqueness' to build their own brand? And what if, in the quest to show up more, and stand out, we all end up looking the same? In this episode I explore why 'be unique' is often the worst advice you can give, especially to someone who is exhausted, and vulnerable as a result of burnout, and why we need to learn to trust ourselves more, and our intuition, if we really want to show the world just how unique we are, and get to where we want to be, without being so bloody exhausted. Kelly #Burnout #Exhaustion #Burnoutology #FRAZZLED #KellySwingler #BeUnique  www.kellyswingler.com

9. juni 202627 min
episode Why right now I'm choosing therapy, over coaching artwork

Why right now I'm choosing therapy, over coaching

In this episode of FRAZZLED, I'm talking about why I'm advocating therapy over coaching right now, and why as a coach, that makes me feel uncomfortable. I've worked with coaches in some form for the last 25 years, and yes, I got sucked into 'coaches always need coaches' narrative.  I've spent, and wasted, tens of thousands on my own coaches over the last 13 years since I left my in-house role, and some of them, I'd never work with ever again.  Some I got no value from at all, some of them I ended up being the coach, and some of them were not coaches at all. I've been working with a therapist for the last year, it's given me my life back, and right now, with the world of work as it is, and stress, chronic stress, chronic illness and burnout rising, I wouldn't trust a lot of coaches right now to be able to coach in a way that's needed. Great coaching and great coaches, are amazing!   Coaching is also designed for clients with capacity, not those on the brink of, or coming through burnout.  And yet I know that can change.  And I know it, because the coaches I've trained are truly making a difference with and for their clients. If coaching isn't burnout-informed, I'm not recommending it. Kelly #Burnout #Coaching #BurnoutCoaching #PerformanceCoaching www.kellyswingler.com

2. juni 202631 min
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