Business Growth Trailblazers
Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to get found on Google and AI-powered search platforms, so your ideal customers can discover your business exactly when they're looking for solutions you provide. Mel Zaelich may be a newer name in the SEO industry, but she is far from new to marketing, strategy, and search. A marketing creative, designer, and SEO educator, Melanie brings more than 30 years of experience in advertising, branding, and entrepreneurship. She spent 20 years leading national campaigns for top advertising agencies before launching her own business, Happy Place Interiors, in 2016. As a small business owner, she discovered the power of SEO firsthand. For nearly a decade, SEO has generated close to 90% of her business, earning consistent Page 1 rankings, AI Overview visibility, and placement in ChatGPT search results. Drawing on her deep understanding of consumer psychology, Melanie developed the proprietary Modern Search Factors™ Framework, built around three principles: SEEN. TRUSTED. RELEVANT. This framework helps business owners simplify SEO, AEO, and GEO by focusing on what both people and search engines need before making a buying decision. Today, Melanie bridges the gap between big-brand strategy and small-business reality, helping entrepreneurs build SEO-powered marketing systems that increase visibility, improve rankings, and thrive in today's AI-driven search landscape. Connect with Mel Here: https://www.linkedin.com/in/mel-zaelich-modern-search-factors/ [https://www.linkedin.com/in/mel-zaelich-modern-search-factors/] https://www.instagram.com/modern_search_studio/ [https://www.instagram.com/modern_search_studio/] https://www.modernsearchstudio.com [https://www.modernsearchstudio.com] Grab the freebie here: https://www.modernsearchstudio.com/free-seo-ai-visibility-resouces [https://www.modernsearchstudio.com/free-seo-ai-visibility-resouces] =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]
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