Business on the Edge, Silicon Valley

Why LinkedIn Cold Messages Are Failing Marketers (And What Actually Works)

39 min · 13. mar. 2026
episode Why LinkedIn Cold Messages Are Failing Marketers (And What Actually Works) cover

Description

Today on the show, we’re going to talk about why LinkedIn cold messaging, especially from the free version, is one of the worst marketing strategies in business today. Not only does it rarely produce deals…It actually damages your brand and destroys trust before the conversation even begins. But here’s the crazy twist…   LinkedIn is still one of the most powerful platforms in the world for landing high-value clients.

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