How Alex Fuchs Created a Salon for Everyone

Building a Personal Brand in the Beauty Industry with Dom Pelli Hair

In this episode, Brayden Lee sits down with the hair industry’s king of cool and proof that a personal brand can build an empire, Dom Pelli. They unpack how Dom went from behind the chair to behind the algorithm, mastering consistency, community, and creative confidence. This chat dives into what it really takes to grow a name in beauty today. Plus, a cheeky round of “Less than ideal Consultations” keeps things fun. After all, it wouldn't be Can We Go Live without a little chaos. Takeaways - It's a journey that takes time and effort. - Consistency in content creation is key. - Understanding your audience is crucial for engagement. - Professional branding can open many doors. - Marketing is more accessible than ever before. - Social media is a powerful tool for personal branding. - Authenticity resonates with audiences. - Trial and error is part of learning what works. - Building a personal brand provides security in your career. - Embrace technology and tools to enhance your business. Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com [https://yssloyalty.com] — and see what everyone’s raving about.

From Shag to Self: How Grace Kelly Rebuilt Her Career on Her Terms

Host Brayden Lee sits down with Grace Kelly, the award-winning colourist and founder of Shag Hair Newcastle, to unpack one of the most inspiring salon stories in Australia. At just 22, Grace stumbled into salon ownership — and what started as a small rented space soon grew into a powerhouse brand known for its feminine explosion of pinks, greens, and fearless energy. Together with her business partner, Grace expanded Shag Hair into a second location, launched Shag Education, and built one of the country’s most recognisable salon aesthetics. When the dreaded C-word (COVID) hit, Grace turned challenge into innovation — transforming Shag Hair into a co-working haven for stylists who wanted freedom without the overheads. Now, after starting a family, Grace opens up about her biggest pivot yet — learning to say no, embracing slower seasons, and discovering that stepping back doesn’t mean stepping away. In a heartfelt conversation, she reveals what it took to sell her salon, hand over the reins to her team, and redefine success on her own terms. Grace also teases what’s next — from hosting the styling stage at Made for Regionals to building her personal brand and exploring new creative opportunities in Sydney. 💡 In this episode, you’ll hear:  • How Shag Hair grew from a 20-something’s dream to a cult brand.  • Why co-working salons are shaping the future of the industry.  • The power of saying no — and how motherhood shifted Grace’s mindset.  • What it really takes to sell your salon and step into your next chapter. 🎁 PLUS: Stick around till the end for your chance to win a 3-month subscription to Your Salon Loyalty, the digital loyalty card made for modern salons. ✨ Subscribe for more raw, real conversations with the biggest names in hair and beauty — and hit the 🔔 to catch every new episode of Can We Go Live? Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com [https://yssloyalty.com] — and see what everyone’s raving about.

The Shocking Truth About Luxury Branding (And Why Most Get It Wrong)

Step inside the world of luxury PR and personal branding with Billy Daniels, founder of Billy Etc, and a standout figure in Sydney’s elite fashion and beauty scene. In this episode, Billy reveals the real strategies behind building a luxury brand—from the details that make a business truly feel high-end, to the common mistakes that leave brands falling flat. We dive into Billy’s journey from Perth to Sydney, his unexpected leap into reality TV, and the power of personal branding in today’s competitive market. You’ll hear wild behind-the-scenes stories, learn why “luxury” is more than just a buzzword, and get actionable advice for elevating your own brand—whether you’re a salon owner, entrepreneur, or just obsessed with the finer things. Plus, discover the secrets of high-profile events like the Cartier High Jewelry Gala, and find out what it really takes to stand out in the world of PR. If you want to know what separates the brands that thrive from those that just survive, this episode is your must-listen guide. takeaways * Every touch point has to feel luxurious. * Investing in PR can lead to increased income. * Luxury branding requires authenticity and consistency. * Reality TV can be a powerful tool for personal branding. Chapters 00:00 Creating a Luxurious Client Experience 06:48 The Journey from Perth to Sydney: Building a Personal Brand 12:45 The Importance of PR and Marketing in Business 19:23 Luxury Positioning: Walking the Walk 25:34 Leveraging Reality TV for Brand Growth Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com [https://yssloyalty.com] — and see what everyone’s raving about.

S02E04 The blueprint for scaling and running multiple salon locations with Mary Alamine

Summary In this conversation, Mary Alame shares her journey of building Royals Hair from a single salon to multiple locations and an academy. She discusses the importance of team building, education, and creating a unique client experience. Mary emphasizes the need for consistency across locations and how personal achievements can inspire and motivate her team. The conversation also touches on balancing business with personal life and future plans for expansion. TAKEAWAYS * Having one salon is hard, but it's a learning experience. * Finding the right people and growing your team is crucial. * Investing in apprentices and training them is essential for growth. * Education Academy was created to meet internal training needs. * Consistency in operations is maintained through a detailed manual. * Creating a unique client experience is key to retention. * Team involvement in creative projects enhances motivation. * Opportunities for team members arise from personal achievements. * Future plans include expanding the academy and rental spaces. * Building a community within the salon fosters growth and creativity. Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com [https://yssloyalty.com] — and see what everyone’s raving about.

How Alex Fuchs Created a Salon for Everyone

In this episode of Can We Go Live Season Two, host Brayden Lee engages with the distinguished Alex Fuchs, Director of Fuch's Hair.  They discuss the importance of creating a safe space for the LGBTQIA+ community in salons, avoiding judgment, and implementing gender-neutral policies. The conversation also delves into Alex's journey of achieving the role of Color Master for Asia Pacific in October 2024, his background in a Swiss hairdressing family business, and how he has combined tradition with modern values to build a successful salon in Sydney.  Additionally, Alex shares his insights on taking opportunities, saying yes, and manifesting career goals. The episode also highlights the importance of creating an inviting atmosphere in salons and fostering a high-performing team culture. Chapters 00:00 Creating a Safe Space for the BTQI+ Community 00:52 Welcome to Can We Go Live Season Two 01:13 Introducing Alex Fox 01:47 Discussing Marketing Assets 02:42 Alex's Journey to Color Master 07:10 The Importance of Saying Yes 10:50 YSS Loyalty Program 12:32 Alex's Family Hairdressing Legacy 14:15 Family Legacy and Logo Design 15:45 Apprenticeship and Early Career 16:49 Moving to Australia and Career Growth 19:02 Establishing a Salon in Sydney 20:24 Modern Values and Inclusivity 24:58 Sustainability and Client Experience 25:25 Competition and Conclusion Can We Go Live is powered by Your Salon Support. New episodes drop weekly on YouTube, Spotify, and Apple Podcasts. Want a loyalty program like the ones we talk about? 👉 Get your free demo at yssloyalty.com [https://yssloyalty.com] — and see what everyone’s raving about.