Canndid
On this episode, I got to bother Joe Hodas, the CMO for Wana Brands. Wana is a well-known, international, expertly-branded gummies company, and Joe is a big part of its success. We got to discuss his life story (including some early guilt related to his cannabis consumption), his career (including his long tenure in cannabis and leadership in multiple product companies), parenting on cannabis (including his shyness at admitting consumption to his son), and more. Joe is a real OG in this space, and Wana is lucky to have him at the helm of their branding efforts. I also managed to meet Joe in person in New York last week, and he's just as lovely in the flesh as he is on this episode. Please enjoy!
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