Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less

Rhiannon Price Believes AI Will Make Qual Researchers More Human, Not Less

Rhiannon Price, Senior Director at Simpson Carpenter, has spent 22 years in qualitative research, and she's not scared of AI. In this episode of the CEO Series, she explains why the technology frees researchers to focus on empathy and insight, shares how their humanoid AI moderator Quai is unlocking surprising honesty in participants, and makes the case for getting better at the one thing AI can't do: turning research into action.

How Vin DeRobertis, CEO of Generation Lab Powers AI with Real Behavioral Insights

In this CEO Series conversation, Vin DeRobertis joins Lenny Murphy to discuss why first-party behavioral data is becoming one of the most valuable assets in the AI era. From his journey through Dynata and Savanta to leading Generation Lab, Vin shares how the company is using real-world behavioral signals, low-fraud audiences, and AI-ready infrastructure to help brands move beyond traditional research. The conversation explores the growing demand for “anti-synthetic” data, the evolving buyer landscape, and why human judgment still matters in an increasingly automated industry.

Building “One Radius” and the Future of Research with Rob Wengel

In this episode, Rob Wengel shares how the insights industry is evolving through AI, strategic transformation, and a renewed focus on delivering real business impact. From leading innovation at Nielsen BASES to guiding Radius Insights through acquisitions and integration, Rob discusses why human judgment, trust, and expertise matter more than ever in an AI-driven future. The conversation explores faster strategic research, client agility, and how AI can help insights professionals unlock greater value and better decision-making.

Margie Strickland & Sean Miller Reveal Why Your Customer Data Is Lying to You

As AI accelerates the pace of decision-making, this conversation dives into a growing tension in the insights industry: faster outputs versus trustworthy data. Margie Strickland and Sean Miller unpack why traditional methods are struggling to keep up, how passive behavioral data is reshaping what “truth” looks like, and why the future belongs to companies that can deliver accuracy, not just speed, in an increasingly automated world.

From Film School to Research Tech CEO: Andrew Reid's Unconventional Path

Lenny Murphy sits down with Andrew Reid, co-CEO of Rival Group, for a deep dive into the evolution of market research and the seismic shifts reshaping the industry. Andrew shares his unconventional journey from film school to building Vision Critical, one of the most innovative research platforms of the 2000s, and how that experience led to founding Rival and Reach3 Insights—now merged into the Rival Group.