Change Lives Make Money: The Podcast For Online Trainers

#1357- The Launch of the 25k Accelerator for Online Fitness Coaches

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz [http://bit.ly/BuildYourOnlineFitnessBiz] ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

#1356- "5 Viral Content Formats For 2026"

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#1355- "How To Make 100K"?

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#1354- "I've Made 15K Per Month For The Last 3 Months Straight - 10k Mastermind Podchats

Janae just found out she's pregnant and terrified her business will suffer. Cameron hit $40K this month with no team and zero marketing spend - just pure referrals. Arthur built a massive following as the "metal fitness coach" but realized he's attracting the wrong people. Julian's closing tennis coaching deals after multiple follow-up calls but second-guessing his own certainty. This episode opens with Brian announcing the Content to Cash Challenge - breaking down how his Instagram generated 50 million views in 30 days. Then he dives into live coaching covering everything from scaling through pregnancy to staying authentic when your niche gets too narrow to closing sales calls when clients say "let me check my finances." From Janae's priority shift to get recurring over $10K before the baby arrives, to Cameron's stripe tax nightmare in Abu Dhabi, to Corey's breakthrough moment of staying in the pocket when a client tried to bail - this is what building a real business looks like when life gets complicated. Plus, Brian breaks down exactly why you need to book the follow-up call ON the call, and how Corey surfed the wave instead of letting a client walk away. Here's what we break down: * Why Janae needs to prioritize recurring over $10K before her baby arrives * Cameron's $40K month strategy: pure referrals, zero ad spend * The stripe payment processor problem (and why Brian switched to Wop) * Arthur's niche crisis: leaning too much into metal, not enough into who he is * How to integrate your passion without pigeonholing yourself * Tim Grover's mindset books: Relentless and Winning * Julian's tennis coaching sales breakthrough: always book the follow-up call ON the call * Corey's pocket moment: staying confident when clients say "let me check my finances" ...and so much more. Top Quotes: "Get your recurring to $10K. That means for the next couple months your income might be lower, but if you're stacking recurring and it's getting bigger every month, that is the ultimate goal." - Brian (1:56) "The problem is we're leaning too much into the music side and not enough into the who Arthur is side. Instead of changing the niche, what if we change the messaging?" - Brian (10:58) "Always book the follow-up call on the call. That's the rule. If you can't close on the deal, try to close on the deposit. If not that, close on the follow-up call." - Brian (50:30) "If you were as good as you think you are at tennis, you should be comfortable selling, because you know when they pay you, you're gonna make them better." - Brian (55:00) "Old me would have caved. I stayed in a place of no pressure, feeling good. I got him to check his finances. He came back and said fuck it, let's do it." - Corey (57:35) CHAPTERS: 00:00 - Intro: Content to Cash Challenge Announcement (50M Views in 30 Days) 01:56 - Janae's Pregnancy News + Priority Shift to $10K Recurring 05:00 - Cameron's $40K Month: Zero Marketing Spend, Pure Referrals 10:00 - Arthur's Niche Crisis: Metal Music vs Authentic Self 10:58 - Coach Dana's Rave Fitness Integration Strategy 15:00 - How to Stop Pigeonholing Yourself in Your Niche 50:30 - Julian's Tennis Coaching: Always Book Follow-Up Call ON the Call 55:00 - The Rock-Solid Certainty You Need to Sell Confidently 57:35 - Corey's Pocket Moment: Staying in When Clients Try to Bail 59:07 - Outro: Content to Cash Challenge Final Push -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz [http://bit.ly/BuildYourOnlineFitnessBiz] ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

#1353- "I Signed Up At 5k Now I'm At 20k In Only 4 Months" - Podchats

Marilyn's about to hit $13K this month, but three clients dropped off after the onboarding call. Elliott's quitting his job in five weeks. Carter just signed his 10th client in a single day and hit $10K revenue. Janae 5x'd her income from last year. This episode is pure tactical coaching with zero fluff... coaches are signing clients, launching challenges, quitting their jobs, and figuring out exactly what's broken in their process so they can fix it fast. From Marilyn losing clients after onboarding because she's not handling agreements on the sales call, to Corey struggling to get keyword comments on his gay fitness content, to Elliott calculating exactly what to charge for in-person athlete sessions, to Carter crushing a $10K revenue day - this is what scaling to six figures actually looks like in real time. Plus, Brian announces the Content to Cash Challenge - a three-day masterclass breaking down how his account generated 45.4 million views in 30 days (94% organic, only 6% from ads). Here's what we break down: * Why clients are dropping off after onboarding (and how to fix it immediately) * The hourly rate formula for pricing in-person sessions * How to get more keyword comments on your CTAs * The split-screen format that's crushing on Instagram right now * Kayla's four-day to six-week challenge conversion strategy * Why 20% DM response rate is actually normal * Carter's $480 birthday giveaway strategy for massive engagement ...and so much more. Top Quotes: "If you're noticing a drop off after the onboarding call because of the agreement, then I would just take care of it on the call when they're in the moment." - Brian (0:00) "Your current hourly rate is technically $106 an hour. You're going to spend four hours with the client, but you're also taking time away from other things. That would double the price." - Brian (10:00) "You need to figure out what is currently trending on Instagram right now, and then you need to attach the value that you have to provide with what is currently trending." - Brian (13:55) "Four day challenges typically will convert at a higher percentage than 14 day challenges. A little bit more intense, a little bit more work, but they convert at a higher percentage." - Brian (1:05:00) "I just want to remind you how far you've come. Last January you made $2K. This January you're at $9.5K. We 5x'd that bitch. Let's do that again." - Brian (1:08:42) CHAPTERS: 00:00 - Intro: Marilyn's $13K Month & Client Drop-Off Problem 04:49 - Kayla's Four-Day Challenge Launch & High Ticket First Strategy 07:16 - Elliott's $17K Month + Quitting His Job in 5 Weeks 10:00 - The Hourly Rate Formula for Pricing In-Person Sessions 12:56 - Corey's Gay Fitness Content Strategy & Getting More Comments 15:00 - Split-Screen Format Breakdown: What's Trending Right Now 17:36 - The Edits App Hook Analysis Framework 1:05:00 - Janae's 5x Income Growth & Four-Day Challenge Decision 1:08:42 - Carter's $10K Revenue Day & $480 Birthday Giveaway Strategy 1:11:15 - Couples Discount Pricing Strategy (20% Off) 1:13:34 - Content to Cash Challenge Announcement: 45.4M Views Breakdown -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz [http://bit.ly/BuildYourOnlineFitnessBiz] ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark