Change of Plans
(00:00:00) Episode 8: Post It like You Mean It: Maria Ledentsova On the Unpolished Power of Personal Branding (00:00:26) Welcome to Change of Plans (00:02:01) Podcasting Setup (00:05:47) The Journey to Podcasting (00:07:41) Building Professional Visibility (00:13:04) The Power of Personal Branding (00:20:17) Defining Personal Branding (00:27:06) Marketing Myths and Misconceptions (00:35:57) Navigating LinkedIn Strategies (00:46:53) Content Creation Challenges (00:51:15) Notion Ambassador Experience (00:56:20) Quickfire Questions (01:02:17) Episode Wrap-Up In this episode, I chat with Maria Ledensova [https://www.linkedin.com/in/marialeden/]—a marketer, community builder, and podcast host who made the leap from studying musicology to building a career in digital marketing. We get into how her unusual path shaped the way she approaches personal branding, and why being real (not polished) is what actually resonates online. Maria also shares how she launched her podcast Marketing Mondays, why she loves organizing community meetups, and how tools like Notion help her keep it all together. If you’re navigating a career pivot or trying to figure out how to show up online in a way that feels like you, this one’s packed with honest insights and practical tips. 🔹 About Maria Ledenstsova Maria Ledentsova [https://www.linkedin.com/in/marialeden/] is a Digital Marketer & Notion Ambassador from Berlin with an MSc in Digital Marketing Strategy from Trinity College Dublin. Her focus is on digital strategies across channels, including SEO/SEM, Content Marketing & Social Media 🎙 Podcast Page: Marketing Mondays with Maria [https://www.linkedin.com/company/marketing-mondays-with-maria/] 🔗 LinkedIn: https://www.linkedin.com/in/marialeden/ [https://www.linkedin.com/in/marialeden/] 📌 Register [https://www.linkedin.com/feed/update/urn:li:activity:7317135168685707265/] for the upcoming Notion for Marketers Meet Up on 9.05 🔹 About Anaita Azizi & Change of Plans I’m Anaita Aziz [https://www.linkedin.com/in/anaita-azizi/]i, and Change of Plans is where I talk to founders, creatives, and entrepreneurs about career twists, reinvention, and what happens when Plan A turns into Plan…something else. 📌 Follow & Connect with Me: 🎙 Podcast Page: Linkedin [https://www.linkedin.com/company/change-of-plans-podcast/] & Instagram [https://www.instagram.com/changeofplanspod] 📸 Instagram: @anaita.azizi [https://www.instagram.com/anaita.azizi/] 🔗 LinkedIn: https://www.linkedin.com/in/anaita-azizi/ [https://www.linkedin.com/in/anaita-azizi/] 💼 Need Help with Your Business? I also work as a freelance consultant—helping startups and entrepreneurs with financial management, public funding, operations, public speaking, and podcasting. If you found me through the podcast, you get a discount—because good things should come from good conversations. 😉 📌 More Info on My Freelance Work [https://www.linkedin.com/feed/update/urn:li:activity:7301215837242155008/]
12 episodes
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