Connection, Faith, and Starting Over | Katt Potts

Ep. #22 | At Home with Courtney and Alicia

Send us Fan Mail [https://www.buzzsprout.com/2545999/fan_mail/new] Courtney & Alicia @athomewithcourtneyandalicia [https://www.instagram.com/athomewithcourtneyandalicia/] are the best-friend duo behind The At Home Team, known for their candid, family-forward content and a partnership built on total transparency. Returning to Charleston's Leading Producers, they open up about what it actually takes to build a business — and a content presence — that feels real. In this conversation, Courtney & Alicia reveal: * Why bringing their kids into their marketing made their business more relatable — and more referable * How a "best friends first, business partners second" partnership avoids the resentment most team splits run into * The income-split system that removes every closing-day surprise before the transaction even starts * Why "done is better than perfect" is the mindset shift that gets agents off the sidelines and onto camera * The hard pricing and condition conversations agents are having with sellers in today's stalled market * How new construction incentives are reshaping the way resale listings have to compete and get marketed * Why a phone-recorded blooper outperforms a professionally produced reel — and what that means for your content strategy * What it really takes to build the kind of trust that lets two agents combine finances and never look back This is a real-talk conversation about partnership, authenticity, and showing up — even when it's not polished — for agents who are tired of waiting until everything feels ready. Follow CLP: @charlestonsleadingproducers Follow Courtney & Alicia: @athomewithcourtneyandalicia [https://www.instagram.com/athomewithcourtneyandalicia/] | YouTube: At Home with Courtney and Alicia [https://www.youtube.com/channel/UCcDfi4ZgFeZTTOQNU7A0SyQ] About Charleston's Leading Producers Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

Ep. #21 | Featuring Rachel Austin

Send us Fan Mail [https://www.buzzsprout.com/2545999/fan_mail/new] Rachel Austin (@chshomeswithrachel [https://www.instagram.com/chshomeswithrachel/]) didn't come up through real estate the traditional way. She moved to Charleston in the middle of a pandemic, met a future brokerage leader at a dog park, got licensed, and had her first closing two months later. What she built since then isn't a highlight reel — it's a real career, built through mindset work, structure, and learning to actually ask for the business. In this conversation, Rachel reveals: * Why social media is a 'thief of joy' — and why you have to show up anyway * How she used E + R = O to restructure her days and stop letting bad mornings wreck her business * The scarcity mindset trap that quietly poisons agent-to-agent relationships and deal outcomes * What changed when she started time-blocking prospecting instead of just setting goals * Why she stopped hoping clients would choose her — and started asking them to * The toughest part of transitioning from teaching (where effort and pay are equal) to sales (where they're not) * How she applies E + R = O to everything from missed workouts to frustrated buyers * What she'd tell the 2020 version of herself who was waiting to be picked No frameworks, no production metrics, no top-of-market strategy breakdown. Just two people being honest about what building a real estate career actually feels like from the inside. If you've ever felt like you were doing everything right and still waiting for it to click — this conversation is for you. Follow Jake: @jakecummings_homeloans [https://www.instagram.com/jakecummings_homeloans/] About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

Connection, Faith, and Starting Over | Katt Potts

Send us Fan Mail [https://www.buzzsprout.com/2545999/fan_mail/new] Katt Potts (@kp.associates78 [https://www.instagram.com/kp.associates78]) is the broker in charge of NextHome the Agency Group (@nexthome_theagencygroup [https://www.instagram.com/nexthome_theagencygroup/]) in Summerville, SC — a growing brokerage of 60+ agents now expanding into downtown Charleston. She's a Goose Creek native, a Trident Tech dental program graduate and former program director, who then jumped into real estate with $600, no experience, and an unshakeable belief that God put her here for a reason. In her first year, she sold 24 homes. By year six, she was running NextHome. In this conversation, Kat reveals: * Why there's no secret sauce in real estate — and what the "it factor" actually looks like in person * The biggest mistake top producers never make: why staying connected with past clients is the single highest-ROI activity in the business * Why she tells agents to stop paying for leads — and what to do insteaHow she pairs new agents with mentors based on personality, not just production number * The quarterly goal-setting process she uses with every agent at her brokerage * Why praying with buyers on the property isn't unusual for her — it's just who she is * The mindset shift that helped her stop taking it personally when a friend listed with someone else This one is raw, real, and deeply human. Less tactics episode more of a reminder of why we got into this industry in the first place. Follow Jake: @jakecummings_homeloans [https://www.instagram.com/jakecummings_homeloans/] About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

You Don't Need 100k Followers: How She Built a Loyal Client Base Through Authentic Social Media | Taelor Pryor

Send us Fan Mail [https://www.buzzsprout.com/2545999/fan_mail/new] Taelor Pryor (@taelorpryor [https://www.instagram.com/taelorpryor/]) is a Mount Pleasant native, Gamecock alum, and Top 40 Under 40 real estate producer with The Boulevard — one of Charleston's largest and most successful brokerages. She carved out a career in residential real estate after pivoting from industrial safety equipment sales and commercial real estate — and built her business almost entirely through Instagram and genuine community connection. In this conversation, Taylor reveals: * Why posting market stats and 'just listed' content is costing you trust— and what to post instead * How she went from no team, no clients, and no roadmap to Top 40 Under 40 by leaning into social media before it was obvious * The mentor relationship that gave her the structure she didn't know she needed — and how to find yours * What she tells herself when the comparison trap kicks in (and why 100 loyal followers beat 100,000 passive ones) * The real reason fast communication is her #1 trust-builder with clients * How she bridges the gap between personal content and business — without ever sounding like she's fishing for listings A candid, refreshing conversation with someone who figured out that showing up as yourself is the most powerful business strategy there is. Real talk, no fluff. Follow Jake: @jakecummings_homeloans [https://www.instagram.com/jakecummings_homeloans/] About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

Bike Taxis, Baseball, and 50 Transactions a Year | Tradd Bastian

Send us Fan Mail [https://www.buzzsprout.com/2545999/fan_mail/new] Tradd Bastian (@traddbastian [https://www.instagram.com/traddbastian/]) is the founder of Bastian and Associates and a top producer with Serhant. A native Charlestonian, Tradd consistently closes over forty transactions per year, has been recognized as a Charleston Top 40 Under 40 leader, and has spent nearly two decades building one of the most authentic, relationship-driven businesses in the market — while not paying for leads. In this conversation, Tradd reveals: * Why he recommends not paying for leads — and what he tells new agents who ask about it * How baseball is integral to his sanity and his business * How he went from flipping washers and dryers on Craigslist to owning investment properties with zero dollars of his own money * Why communicating the way your client wants to be communicated with is the most underrated skill in the business * What he tells every new agent before they get their license * The mindset shift that separates agents who last from the 80% who leave within two years: patience + consistency Tradd doesn't dress it up. He doesn't sugarcoat. He's been through the grind — property management, construction jobs, bike taxis, the whole thing — and he'll tell you exactly what it took to get here. This one's a masterclass in building a real business without shortcuts. Follow Charleston's Leading Producers: @jakecummings_homeloans [https://www.instagram.com/jakecummings_homeloans/]