The Brief: Lorena Patterson - Waterpower Canada

The Brief: Lorena Patterson - Waterpower Canada

In this episode, we sit down with Lorena Patterson, President and CEO of WaterPower Canada, to talk about the state of hydropower policy in Canada. From federal advocacy to the industry's role in the country's clean energy transition, Lorena breaks down what it takes to represent an industry that powers more than half the nation and what's at stake as electricity demand continues to grow.

The Brief: Carol Tobian - Sustainable Energy Platforms

What does it really take to move large energy users from talk to action? In this episode, Carol Tobian of Sustainable Energy Platforms shares what her day-to-day actually looks like, from business development to project execution. We dig into regulatory disruption, grid instability, and why the real conversation with clients is not about solar panels. It is about KPIs, utility spend, and solving for long-term financial certainty. Carol explains the platform model behind SEP, why CFOs are her true target audience, and the one mindset she would change if she could: ambivalence. If you care about clean energy, grid reliability, or how to actually get projects across the finish line, this one is worth your time.

The Brief: Brad Stutzman - O3 Energy

What does disciplined growth look like in solar right now? In this episode, Brad Stutzman, CEO of O3 Energy, shares what his day-to-day actually looks like, from solving project-level challenges to positioning the company for expansion. We unpack the current market shakeup, the looming changes to the ITC, and why only the strongest operators are set up to win in 2026 and beyond. Brad explains why O3 stepped away from residential, how rising interest rates reshaped the sales conversation, and why asset management and long-term maintenance are becoming core pillars of the business. We also get into expansion into Mexico, the realities of communicating timelines in a policy-driven industry, and what most people are missing when it comes to battery sourcing. If you care about clean energy, steady execution, and building a resilient business in a volatile market, this one is worth your time.

‘Westinghouse 100 Years’: An Olympic Feat

In this episode, the Big Red Oak team breaks down how the Westinghouse campaign came together, from early strategy to final execution. The focus is the 100-year commercial tied to the Winter Olympics and the thinking behind it. They talk through the insights that shaped the work, why visual storytelling mattered so much, and what it took to pull it off under real production pressure. There’s also an honest look at the challenges along the way, and why trust with the client made the work better.

The Brief: Jaiden Waggoner - Luminate Energy

Jaiden Waggoner shares how he went from door-to-door sales to building Luminate into a fast-growing residential solar company. He talks about fixing broken timelines, improving the homeowner experience, and scaling across multiple states. The conversation covers expansion strategy, sales culture, financing myths, and how the solar industry is adapting after major policy changes. A grounded look at what it really takes to grow a solar business in a tough market.