Bruno Musso and the Blueprint That Shaped Action Sports

Bruno Musso and the Blueprint That Shaped Action Sports

From downtown Manhattan to the global stage, Bruno Musso has been quietly engineering the DNA of modern action sports culture for over 30 years. In this episode, we sit down with the mind behind some of the most iconic moments in skateboarding, surfing, and snowboarding. From founding Shut Skateboards (NYC’s first skate brand) and helping build Zoo York, to producing legendary tours with Tony Hawk and reshaping how brands like Red Bull show up in skate culture. If you’ve watched the US Open of Surfing, the Hurley Pro, or any modern surf contest and thought “this feels different,” there’s a good chance Musso had something to do with it. We get into the evolution of youth culture, the business of action sports, and what it really takes to turn underground scenes into global movements. Along the way: Manny Mania, Seek & Destroy, First Descent, and the behind-the-scenes decisions that helped define an entire generation of skate, surf, and snow. Call him a tastemaker if you want, but “culture sculptor” feels a lot closer.

Full Throttle Thinking W/ Casey Potter

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits. Through CP Design, he helps brands cut through the noise with sharp strategy, cultural relevance, and design that stands for something, not chasing trends but setting them. We get into helmets, heritage, and building brands from the inside out, grounded in real culture, not surface-level hype.

From Barbies to Burnouts W/ Leo Battersby

This week on The Co-Pro Podcast, powered by Nemo Design, we’re hanging out with Leo Battersby,  the creative mind who helped transmute toys into pop culture gold. As a former Mattel exec and co-founder of Mattel Creations, Leo helped transform a wild idea about “grown-up toys” into a $110 million global phenomenon. Now he’s carving his own lane as Founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic, bringing the same mix of imagination, mischief, and brand wizardry to the worlds of cars, culture, and performance. In this episode, we talk about creative chaos, building communities around passion, and why sometimes the best ideas start with play. Buckle up,  this one’s got high-octane creativity written all over it.

Raising the Vibrations W/ Jesse Conte

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors. He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-on design intersects with his experiences in nature. Join us for an inspiring discussion on continuous transformation, the importance of craft, and the lifelong pursuit of creativity, from sculpting brands to sculpting clay.

From Powder to Purpose W/ Brad Steward

In this episode of the Co-Pro Podcast, we sit down with Brad Steward, snowboard pioneer, entrepreneur, filmmaker, and founder of Bonfire Snowboarding. Brad shares stories from the early days of snowboarding, when the sport was still carving out its place in the world. From exploring mountains across Russia, Japan, Sweden, Argentina, and the Pyrenees, Brad was part of the generation of riders who helped push snowboarding onto the global stage. We also dive into Brad’s entrepreneurial journey, building Bonfire into one of the most influential snowboard apparel brands in the industry, helping shape the Olympic pathway for snowboarders, working in film and advertising, and later launching ventures like Caravan Outpost. This conversation covers the evolution of snowboarding culture, building brands from the ground up, taking creative risks, and what it means to follow ideas across industries. If you're into snowboarding history, action sports culture, entrepreneurship, and creative careers, this episode is packed with stories from someone who’s been there since the beginning.