Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

This week, we’re pulling a fantastic episode from the podcast vault:  Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days. It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race. With many of them even winning awards for their finish times! In this conversation, Becs, Jenny, Chirine, and Hillary share how they decided to run this race and everything they yielded from making it to the finish line together. We dive deep into the expansive mindset, the grueling reality, and the lasting impacts. They also offer the pearls of wisdom they’re taking away from their once-in-a-lifetime event. Enjoy this episode and we hope you love it as much as we do!  Connect with our guests: * Becs Gentry [https://www.instagram.com/becsgentry/?hl=en] * Jenny Simpson [https://www.instagram.com/trackjenny/?hl=en] * Chirine Njeim [https://www.instagram.com/chirine.njeim/] * Hillary Kupish [https://www.instagram.com/hiiku/] Stay connected with us:  * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

Shena Patel: The Career You Were Told You “Should” Want Isn’t Always Yours

What happens when you stop following the path you were supposed to take—and start trusting what actually feels right? In this episode of Beyond Should, Lucy sits down with creative executive and brand strategist Shena Patel to unpack how letting go of “should” can open the door to a more aligned, expansive career. From switching from pre-med to English lit to building a non-linear path across publishing, fashion, and creative leadership, Shena shares how trusting her instincts—and embracing uncertainty—changed everything. They explore the difference between expectation and expectancy, the power of relationships in shaping your career, and why you’re allowed to change your mind at any stage of your life. Shena Patel is a New York–based creative executive, strategist, and writer with over 20 years of experience shaping brand voices and campaigns across luxury, fashion, lifestyle, and women's health. Today, she works with founders and CEOs as a fractional creative leader, helping build purpose-driven brands with clarity and impact. Connect with Shena:  * https://www.shenapatel.com/ [https://www.shenapatel.com/] * https://www.linkedin.com/in/shena-patel-09533/ [https://www.linkedin.com/in/shena-patel-09533/] Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

Can Doesn’t Mean Should….Capacity with Meg Whicher

When did “I can” quietly become “I should”? Lucy sits down with mountaineer Meg Whicher to unpack the cost of overcapacity, external validation, and ignoring the body’s warning signs. After surviving a devastating fall, Meg reimagines success, boundaries, and what it truly means to honor our limits. For every woman who’s ever pushed past exhaustion in the name of “should.” Connect with Meg:  * Meg Rogosienski Whicher (@megwhicher)  [https://www.instagram.com/megwhicher/] * LinkedIn  [https://www.linkedin.com/in/meg-whicher-442463367/] Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

Should I Keep Climbing? Leadership Lessons from HBO Max’s Sarah Aubrey

Sarah Aubrey has spent her career helping shape some of television’s most talked-about stories — from producing films like Bad Santa to leading original programming at HBO Max. But in this conversation, we go beyond Hollywood and into the deeper question many ambitious professionals face: What happens when achievement stops feeling like the goal? Sarah shares candid insights about leadership, navigating industry disruption, mentoring teams, and why she stopped chasing titles in favor of building a career aligned with what actually brings her joy. We talk about the confidence gap between men and women, how to lead through uncertainty, and why expanding your sandbox can be more powerful than constantly jumping to the next one. … Show Notes:  * Sarah’s book recommendation: Pema Chödrön - Comfortable with Uncertainty  [https://pemachodronfoundation.org/product/comfortable-with-uncertainty-book/] More about Sarah:  Working with the best storytellers from around the world, Aubrey is focused on broadening HBO Max's audience with a range of breakthrough programming. Her slate includes the Emmy-winning titles THE PITT (Best Drama Series) and HACKS (Best Comedy Series), Golden Globe and Emmy-decorated THE PENGUIN, and hits like AND JUST LIKE THAT..., PEACEMAKER, DUNE: PROPHECY, and IT: WELCOME TO DERRY. She is also overseeing the highly anticipated HARRY POTTER series, which is currently in production in the UK. Previously, she developed the critically acclaimed Max Originals LOVE & DEATH, STATION ELEVEN, THE FLIGHT ATTENDANT, SCAVENGERS REIGN, and THE STAIRCASE along with comedies like THE SEX LIVES OF COLLEGE GIRLS, OUR FLAG MEANS DEATH, STARSTRUCK, and more.

Women Shouldn’t Talk About Money… Right? Financial Freedom w/ Kim Shappee

“I shouldn’t talk about money.” “I shouldn’t ask for more.” “I shouldn’t want wealth.” Kim Shappee, Senior Vice President and Financial Advisor with RBC Wealth Management, founder of the Athena Conference, and a Forbes Top Women Financial Advisor since 2022, joins us to unpack the “shoulds” women carry around money. From the cultural conditioning that shaped women’s relationship with wealth to the $34 trillion wealth transfer coming to women over the next decade, Kim invites us to rethink power, investing, and financial agency. If money conversations have ever felt uncomfortable or intimidating, this episode will help you start rewriting your money story. Episode Notes:  * Is it better to rent or buy? [https://www.economist.com/finance-and-economics/2026/01/07/is-it-better-to-rent-or-buy] * Connect with Kim Shappee:  * LinkedIn [https://www.linkedin.com/in/kim-shappee-b54baaa/] * Kim Shappee [https://www.kimshappee.com/] * RBC Wealth Management [https://www.rbcwealthmanagement.com/en-us/] Books mentioned in this episode:  *  Jeannette Walls Books: Glass Castle + Half Broke Horses: A True-Life Novel [https://www.simonandschuster.com/authors/Jeannette-Walls/19723841] * On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good [https://www.amazon.com/Our-Best-Behavior-Seven-Deadly/dp/059324303X] * The Little Book of Impact Investing [https://www.theimpactengine.com/the-little-book-of-impact-investing] * The Millionaire Next Door: The Surprising Secrets of America's Wealthy [https://www.amazon.com/Millionaire-Next-Door-Surprising-Americas/dp/1589795474] Alice Walker: [https://www.goodreads.com/quotes/15083-the-most-common-way-people-give-up-their-power-is] “The most common way people give up their power is by thinking they don't have any.” Stay connected: * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Join us on our next TMC Spain Immersive Retreat  [https://www.themurmurationcollective.com/spain-immersive]this May  * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes