College Football Today with Jackson and Petey

Jackson & Petey Pod 1

44 min · 13. mar. 2026
episode Jackson & Petey Pod 1 cover

Description

In our inaugural episode, Petey and I discuss all things college football from player valuations, the white hot SEC QB playing field to Cotton Bowl renovations.

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10 episodes

episode Reevaluating NIL Values artwork

Reevaluating NIL Values

This week, we explore how people inside the NIL ecosystem actually think about athlete valuations. Is it social media value or is that only part of the story? We walk through why attention-based math breaks down when you look at today’s biggest NIL deals, and what that gap means for college football today! Recommended Reads: Substack by Olivia Nuss (Link [https://olivianuss.substack.com/p/nil-and-the-transfer-portal?utm_medium=ios&triedRedirect=true]) SBJ article on Opendorse's Yearly NIL Report (link [https://www.sportsbusinessjournal.com/Articles/2026/01/15/new-opendorse-report-shows-impact-of-nil-payments/]) This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.

23. jan. 20267 min
episode Hidden Players of the College Football Money Machine artwork

Hidden Players of the College Football Money Machine

In this week’s episode, we unpack the players behind the recent multi-million-dollar NIL deals. What are multimedia rights companies (MMRs), why are they gaining influence, and what does their rise mean for college football? Recommended Reads: Fascinating reads from Yahoo Sports, Ross Dellenger (article 1 [https://sports.yahoo.com/college-football/breaking-news/article/how-are-schools-trying-to-lure-top-tier-qbs-in-transfer-portal-heres-an-inside-look-at-lsus-pursuit-of-brendan-sorsby-162435817.html]) (article 2 [https://sports.yahoo.com/college-football/article/we-are-money-laundering--with-schools-bending-or-breaking-new-rules-sec-and-others-mull-new-governance-model-215315905.html]) This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.

16. jan. 20268 min