How to Build a Marketing Budget

How Brands & Creators Can Win Together

In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue. Robyn covers everything from content strategy to team structure to the tools that keep social operations scalable. Whether you are a founder, marketer, or creative, you will walk away with a clearer understanding of how to build a creator program that delivers real business results. ______ 00:00 Introduction: The Power of Creators 00:28 The Role of Social Media in Business 01:13 Robyn's Journey and Achievements 01:58 The Rise of the Creator Economy 03:37 Influencer Marketing Insights 05:40 Building a Strong Brand Presence on Social Media 10:32 Effective Team Structures and Strategies 16:34 Content Strategy and Influencer Collaboration 26:30 Tools and Tips for Social Media Success 31:12 Conclusion and Q&A ______ Follow Robyn Nissim at: LinkedIn: https://www.linkedin.com/in/rnissim/ X: https://x.com/iGoByRobyn IG: https://www.instagram.com/igobyrobyn/?hl=en Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

Agency Success Strategies

In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each founder shares their unique background and what they’re focusing on now, from retention systems to new growth plays. The panel also touches on talent sourcing, compensation structures, equity considerations, and the operational frameworks that keep agencies profitable and effective. If you’re building, scaling, or refining an agency, this session is packed with real operator insights you can apply immediately. ______ 00:00 Introduction: Navigating Business Challenges 01:00 Panel Introduction: Meet the Experts 01:56 Key Industry Insights: Regulations and Strategies 05:37 Effective Communication and Reporting 10:10 Agency Growth and Service Expansion 16:45 Tech Integration and Talent Acquisition 20:21 Global Hiring Trends 20:58 Balancing Cost and Talent 23:12 Building Company Culture with Offshore Teams 24:56 Aligning Company Culture with Business Objectives 26:15 Hiring and Retention Strategies 27:15 Equity and Incentives in Service Businesses 31:46 Optimizing Time and Productivity 35:34 Stress Testing and Efficiency ______ Follow Eric Rausch at: LinkedIn: https://www.linkedin.com/in/ericrausch/ X: https://x.com/EricRausch Follow Taylor Holiday at: LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/ X: https://x.com/TaylorHoliday Follow Elizabeth Krupka at: LinkedIn: https://www.linkedin.com/in/elizabethkrupka/ Follow Max Sturtevant at: LinkedIn: https://www.linkedin.com/in/maxsturtevant/ X: https://x.com/maxwellcopy Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

ASOM Pod Live

In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise. They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it really takes to prep a D2C brand for a profitable exit. From retention must-knows to sharp insights on evolving social behavior, this episode is packed with practical takeaways you can put to work immediately. ______ 00:00 Introduction to Renting vs. Owning Customers 01:10 Welcome to the ASOM Podcast 01:40 Meet the Panelists 03:18 Hot or Not: E-Comm Edition 04:04 Debate: Owning vs. Renting Customers 09:24 Sustainability vs. Convenience 11:56 Future of Influencers vs. Affiliates 19:03 Exit Strategies in D2C 26:53 Conclusion and Wrap-Up ______ Follow the ASOM Pod at: YouTube: https://www.youtube.com/channel/UCTDBlLMR20vkVETpCqXM9Tg LinkedIn: https://www.linkedin.com/company/theasompod/posts/?feedView=all X: https://x.com/TheAsomPod Spotify: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v Apple Podcasts: https://podcasts.apple.com/us/podcast/asom-pod/id1751158781 Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

Creating AI Content That Slaps

In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session shows how to unlock the full potential of AI-driven email marketing. ______ 00:00 Introduction to AI in Email Marketing 00:38 Speaker's Background and Journey 01:43 Rayon: Revolutionizing Email Revenue 02:16 The Future of AI in Content Creation 04:11 Creating High-Quality AI Content 06:30 The Importance of Context in AI 08:41 Six Essentials for On-Brand AI Content 14:45 The Role of Performance Data 16:50 AI in Creative Content Generation 19:31 Creating a Luxury Bathroom Ad with AI 20:10 Addressing Common Misconceptions about AI Image Generation 20:55 Introducing the AI Model Tier List 21:15 The Importance of Using Specialized AI Models 22:36 Evaluating AI Models with DTC AI Benchmark 24:07 The AI Accelerated Content Process 28:30 Real-World Success Stories with AI 30:01 Q&A Session ______ Follow Nathan Snell at: LinkedIn: https://www.linkedin.com/in/nathansnell/ X: https://x.com/NathanSnell Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!

How to Build a Marketing Budget

In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth. They also dive into practical strategies for improving profitability, from incrementality testing and cash flow management to using modern dashboards instead of outdated spreadsheets. Ronak and Abir reveal real-world tactics for boosting performance through A/B testing, influencer partnerships, subscription growth, and international expansion. Perfect for founders and operators who want to turn their numbers into strategy and scale with confidence. ______ 00:00 Understanding the Role of a Fractional CFO in E-commerce 01:03 Introduction and Background of the Speakers 03:36 Setting Up a Marketing Budget in Today's Economy 04:06 The Importance of Quality Decisions and Data Interpretation 05:20 Traditional vs. E-commerce Budgeting Approaches 07:56 Complexities of Budgeting for Growing Brands 14:24 Optimizing LTV to CAC Ratios and Cash Flow 18:33 Incrementality Testing and Its Importance 22:25 Challenges with TikTok Attribution 22:48 Understanding Incrementality Coefficients 22:58 Creating an Attribution Table 24:41 Budget Allocation Framework 25:41 Considering Payback Periods 27:58 The Importance of Channel Fragility 31:38 Practical E-commerce Hacks 37:04 Q&A Session ______ Follow Ronak Shah at: LinkedIn: https://www.linkedin.com/in/ronak06/ X: https://x.com/obviceo?lang=en Follow Abir Syed at: LinkedIn: https://www.linkedin.com/in/abir-syed/?originalSubdomain=ca X: https://x.com/Abir_CPA Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact madison@commerceroundtable.com for sponsorships or general information!