Confessions of Ignorance

From Sleeping in His Car to Forbes 30 Under 30: Sterling Jones from JoJo’s Chocolates

1 h 12 min · 31. jan. 2024
episode From Sleeping in His Car to Forbes 30 Under 30: Sterling Jones from JoJo’s Chocolates cover

Description

Dive into the world of entrepreneurship as Emily and Kirsten sit down with the visionary Sterling Jones, the mastermind behind JoJo’s Chocolates. In this episode, Sterling takes us on his remarkable journey from a plastic bag of homemade chocolates and living in his car to a thriving business featured in over 5000 stores. Join the conversation as they explore the sweet highs and challenging lows of building a chocolate empire, unraveling the mistakes, and extracting valuable lessons learned along the way. Get ready for a taste of inspiration and the bitter-sweet reality of turning passion into a successful business venture.

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