Creative Juice

“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: 1. Why We Don’t Recommend TikTok Ads For Testing 2. How Organic Content Sets The Foundation Before You Spend Money On Ads 3. What The Community Interaction Objective Is And How To Use It For Growth 4. When To Run Ads On Proven Viral Content To Build Audience 5. How TikTok’s Audience Growth And Retargeting Tools Work 6. What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...   In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.   If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!   DISCOVER: 1. How To Think About Growing Your Streaming Numbers Using Digital Marketing 2. Why Streaming Might Not Be Your First Roadblock and How To Find What Is 3. What To Focus On If You're Aiming For Chart Success With Your Releases 4. What Jonah Wishes Every Artist Knew About Music Marketing 5. Why "Direct To Fan" Is Becoming A Buzzword 6. How The Music Marketing Landscape Is Evolving And What To Prepare For Next   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Apply To Work With The IndieFounder Team [https://indepreneur.io/founder-solo] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?   In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!   If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!   DISCOVER: 1. How To Stay Authentic In Your Marketing And Still Get Results 2. What It Really Means To Engage With Fans Beyond Basic Interactions 3. Why Owning Your Data Matters And How To Build The Infrastructure To Do It 4. How Simple Marketing Systems Keep You From Running In Circles 5. What Prep Work You Need Before Marketing An Album Or Tour 6. How To Tie Fan Engagement Directly To Sales And Revenue   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Apply To Work With The IndieFounder Team [https://indepreneur.io/founder-solo] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.   In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!   If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!   DISCOVER: 1. What The Three Ways To Grow Your Music Business Are And How To Use Them 2. Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans 3. How 20% of Your Customers Could Be Responsible for 80% of Your Income 4. What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved 5. Why Your Marketing Should Repel The Wrong People To Attract The Right Ones   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...   In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!   If you’ve been wondering how to turn all that attention you’re getting into real revenue, this episode will give you offer ideas to get you started!   DISCOVER: 1. How To Create Offers That Feel Natural To You And Your Fans 2. Why Live Shows Are A Great Catalyst For Turning Fans Into Customers 3. What To Do After Viral Growth To Capture And Convert New Audiences 4. How To Use Tripwires To Get Your Fans To Buy 5. Why Building Simple Sales Systems Now Will Help As Your Audience Scales   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]