Crebos - The Technology Strategy Podcast

Stop Asking for ROI on Innovation (Ask This Instead)

15 min · 6. jan. 2026
episode Stop Asking for ROI on Innovation (Ask This Instead) cover

Description

The conversation explores the challenges of applying traditional ROI metrics to innovation and the need for a different approach. It emphasizes the importance of innovation accounting and the measurement of success in innovation. The discussion delves into the clash between predictability and uncertainty, the role of creativity in innovation, the investment approach, and the significance of validation and innovation accounting. Takeaways * Innovation requires a different approach to ROI * Innovation accounting is crucial for measuring success

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