Crebos - The Technology Strategy Podcast
The conversation explores the challenges of applying traditional ROI metrics to innovation and the need for a different approach. It emphasizes the importance of innovation accounting and the measurement of success in innovation. The discussion delves into the clash between predictability and uncertainty, the role of creativity in innovation, the investment approach, and the significance of validation and innovation accounting. Takeaways * Innovation requires a different approach to ROI * Innovation accounting is crucial for measuring success
9 episodes
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