Let's change from the ABC

Let's change from the ABC

If we turn the word luxury into quality, beauty, functionality and if we put the word Culture in front of words commonly associated to Made in Italy like fashion, food, furniture, then we discover the real heart of the so called Italian lifestyle which isn't something you can buy, but it is something that arise from your culturale background . Let's change paradigms starting from the ABC. Enjoy!

Luxury means

What does luxury really mean? luxury for me means basically two things: 1) high quality, 2) timeless style and elegance, not only in the way we dress, but in the whole of our personality. A note on a much trendy argument at the moment: sustainability. If a product is really of high quality and timeless style and elegance, it is intrinsically sustainable since you never throw it away, you can pass it on your sun/daughter. I'm using the term "passing on " on purpose because it is a matter of education to beauty, style and quality, it's a mentality, a culturale heritage