Decision Back
In today's episode of Decision-Back, I sat down with Kalindi Mehta, Vice President of Foresight and Predictive analytics at the Estee Lauder Companies. We had a broad discussion on why foresight driven decision making is important for both near and long term success of organizations and how leading companies scale foresight. Kalindi shines a light on her recipe for successful foresight initiatives, bringing together human empathy + data, to bring a future lens to innovation, media planning, building brands and creating new go-to-market strategies.
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