Desk Ready Leads

The 13-Year-Old Car Problem

21 min · 17. juni 2026
episode The 13-Year-Old Car Problem cover

Description

In this episode, we break down why the average car on the road being about 13 years old should completely change how dealerships think about marketing, fixed ops, service retention, trade campaigns, and replacement conversations. We explain why dealers who only market to new-car shoppers are missing huge opportunities inside older vehicles, declined repairs, warranty expiration, high-mileage customers, and repair-or-replace decisions.

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