Alex Cooper, Alix Earle, & the Business of Relatability
Alex Cooper is one of the most successful podcast hosts in the country.
Alix Earle is one of the most popular TikTok stars in America.
The women, who appear to be separated by a single vowel and little else, have become central to a slow-burning pop culture feud representing two distinct, radically divergent archetypes: the Mean Girlâą and the Girlâs Girl.âą
Cooperâs storied past includes a messy, public split with her former Call Her Daddy cohost, Sofia Franklyn, which she parlayed into an enormous deal with Spotify and, later, SiriusXM. Earleâs background is simpler and cleaner, involving a seemingly overnight ascent on TikTok and a Teflon-like immunity to controversy.
Todayâs episode is ultimately a story about the manipulation of discourse and how double standards donât just exist between women and men, but between women who are, for all intents and purposes, functionally identical.
Itâs a deep dive into the characters populating the latest girl-on-girl morality play, a spectacle uniquely suited to demonstrate the skill of those seated atop the modern attention capture content creation industry. Enjoy this valiant effort to extract a takeaway other than âwow, maybe the internet really is making all of us stupider.â
âCall Her Daddyâ [https://web.archive.org/web/20210727185628/https://time.com/6082311/call-her-daddy-alexandra-cooper/]s Alexandra Cooper Made Her Name Talking About Sex. With Her Massive Spotify Deal, Sheâs Pushing Beyond That [https://web.archive.org/web/20210727185628/https://time.com/6082311/call-her-daddy-alexandra-cooper/]â by Eliana Dockterman for Time (2021)
âDaddy Issues: Trouble Behind the Scenes of Alex Cooperâs Unwell Media Empire [https://archive.is/NPOWx]â by Clara Molot for Vanity Fair (2026)
âNoticing Emily Ratajkowskiâs New Essay, Gwyneth Paltrowâs Politics, and Alex Cooperâs Leadership Skills [https://podcasts.apple.com/us/podcast/noticing-emily-ratajkowskis-new-essay-gwyneth-paltrows/id1533533467?i=1000773117834]â from Good Noticings (2026)
âInside Alex Cooperâs Unwell: Tears, Screaming and Employees Looking for the Exit [https://archive.is/X9tmF]â by Ashley Carman for Bloomberg (2026)
âAlex Cooper, Husband Skip Team Meeting After Behavior Complaints [https://archive.is/beQVX]â by Ashley Carman for Bloomberg (2026)
âAlex Cooper Went From Raunchy Podcaster to Gen-Zâs Barbara Walters [https://archive.is/MPQGh]â by EJ Dickson for Rolling Stone
âThe âCall Her Daddyâ Feud: What Happened? [https://www.nytimes.com/2020/05/19/style/call-her-daddy-podcast.html]â by Taylor Lorenz [https://substack.com/profile/1153079-taylor-lorenz] for The New York Times (2020)
Dave Portnoyâs obnoxious video [https://www.instagram.com/p/CAXtfgPgslo/?utm_source=ig_embed&utm_campaign=embed_video_watch_again] to âSuitmanâ on the Call Her Daddy Instagram account during the negotiation breakdown
âThe truth about Call Her Daddy [https://www.youtube.com/watch?v=MKSK3xctT0I]â on Alex Cooperâs YouTube channel
âAfter Leaving âCall Her Daddy,â Sofia Franklyn is Back with a New Podcast of Her Own [https://archive.is/g3SUc]â by Andy Meek for Forbes (2020)
âDave Portnoy Hates The Way Alix Earle Has Handled The Alex Cooper Controversy [https://www.youtube.com/watch?v=c08zLuFfi5c],â also known as a 50-year-old man hosting his favorite series, âTea by the Seaâ
Brianna Chickenfry entering the chat [https://www.tiktok.com/@ihatebriannachickenfry/video/7629076141776702750]
ââCall Her Daddyâ Host Alex Cooper Launches the Unwell Network, Inks Development Deals with Influencers Alix Earle and Madeline Argy [https://variety.com/2023/digital/news/alex-cooper-unwell-network-alix-earle-madeline-argy-1235689592/]â by Todd Spangler for Variety (2023)
âThe Alix Earle Effect [https://www.elle.com/culture/celebrities/a44775813/alix-earle-tiktok-interview-2023/]â by VĂ©ronique Hyland for Elle
âAlix Earleâs âHot Messâ Podcast Dropped by Alex Cooperâs Unwell Network (EXCLUSIVE) [https://variety.com/2025/digital/news/alix-earle-hot-mess-podcast-dropped-alex-cooper-1236320220/]â by Tatiana Siegel for Variety (2025)
âThe Art of the Alix Earle Deal [https://www.wsj.com/style/alix-earle-deal-alex-cooper-podcast-poppi-019f0cca]â by Sara Ashley OâBrien for The Wall Street Journal (2025)
The first direct shot [https://www.tiktok.com/@fathercooper/video/7628249946763857182], fired by Alex Cooper
âAlix Earle is Bringing Your FYP to TV with New Netflix Reality Series [https://www.netflix.com/tudum/articles/alix-earle-reality-series-release-date-news]â by Melanie Whyte for Tudum, the Netflix site (2026)
âThe Conservative Star Who Wants to Host the âCall Her Daddyâ of the Right [https://archive.is/9AIkN]â by Ashley Carman for Bloomberg
You know weâre in some rich pop culture territory when the right-wing reactionary framing almost exactly matches the mainstream framing
âAlex Cooperâs Netflix Problem [https://www.status.news/p/alex-cooper-alix-earle-netflix-unwell-network]â by Natalie Korach for Status (2026)
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